Booking Holdings stock
BKNGNASDAQBooking Holdings Inc., Consumer CyclicalISIN US09857L1089
78Score 78 out of 100, Strong
Price and trend
50 / 100
Price history
−22% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 7.8% below it.
Since October 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 55).
The price is 27% below its 52-week high. Largest decline in 20 years: 66% (May 2008 to November 2008).
Chart figures for advanced users
- SMA 50$163.38
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$174.88
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)55
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$147.94
- The lowest closing price of the last twelve months.
- Resistance$219.68
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Booking Holdings Inc. belongs to the Travel Services industry (United States) and, with a market value of $119.88B, is the largest of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $26.92B (up 13.4% year on year) and earnings of $5.4B (down 8.1%).
- For fiscal 2026, analysts expect on average revenue of $28.72B (up 6.7%) and adjusted earnings per share of $10.47 (up 14.5%).
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- MEQIRI Score 78 out of 100 (Strong): rank 41 of 596 in Consumer Cyclical, median 61.
- The P/E is 16.9 (Travel Services median 16.8, own median of recent years 29.9).
- Our model puts fair value at $263.81, with the price 39% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 158.6% a year since 2020.Growth 88
- High return on capitalReturn on invested capital 52% in fiscal 2025, Travel Services median 10.8%.Profitability 96
- Share buybacksShare count down 21% since 2020.Capital allocation 90
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are fundamentals and profitability, while momentum holds the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What drives the risk
- high growth grade (crashed more often in the backtest)
What lowers it
- solid fundamentals
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $188.44 and expensive above $439.69 (uncertainty high, one part of the fair value is more than twice the other).
The two parts of the fair value come to $367.38 (cash-flow model) and $160.24 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 9.4%. At 10.4% the fair value would be $234.12, at 8.4% it would be $306.57.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (16.8).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 8% on the twelve months before. Revenue has grown strongly since 2006, at around 18% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 100%, operating 34%, net 20%. Last 12 months: net 26%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 17 Feb 2027in 96 days
- Last reported
- 3 Nov 2026EPS reported $4.66 (expected $4.49)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $10.47+0.1%
- Revenue
- $28.72B−1.8%
- Earnings per share
- $12.26−0.8%
- Revenue
- $31.58B−1.3%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook mixed
Share price after the results: +7.4%Third quarter gross bookings, revenue and adjusted EBITDA expected up 4% to 6%, with the gross bookings expectation lower than before because of weaker flight tickets; annual savings target raised from $550 million to $650 million.
“We currently expect third quarter room nights to increase between 3% and 5% and for gross bookings, revenue and adjusted EBITDA to each increase between 4% and 6%.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 5 insiders sold, $27.66M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Pisano PauloSale
15 Oct 2026, CHIEF HUMAN RESOURCES OFFICER
- Shares
- 1,500
- Price
- $163.06
- Value
- $244,590
- Pisano PauloSale
15 Sept 2026, CHIEF HUMAN RESOURCES OFFICER
- Shares
- 1,500
- Price
- $173.02
- Value
- $259,530
- Mylod Robert J JrSale
1 Sept 2026, Board
- Shares
- 1,000
- Price
- $200.00
- Value
- $200,000
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- Pisano PauloSale
31 Aug 2026, CHIEF HUMAN RESOURCES OFFICER
- Shares
- 3,000
- Price
- $203.48
- Value
- $610,440
- Millones Peter JSale
17 Aug 2026, EXECUTIVE VP, GENERAL COUNSEL
- Shares
- 50,050
- Price
- $207.59
- Value
- $10.39M
- Wittman Vanessa AmesSale
17 Aug 2026, Board
- Shares
- 375
- Price
- $211.00
- Value
- $79,125
- Steenbergen Ewout LSale
12 Aug 2026, CHIEF FINANCIAL OFFICER
- Shares
- 20,000
- Price
- $211.03
- Value
- $4.22M
- Mylod Robert J JrSale
5 Aug 2026, Board
- Shares
- 1,000
- Price
- $206.70
- Value
- $206,700
- Mylod Robert J JrSale
29 Jul 2026, Board
- Shares
- 5,000
- Price
- $200.00
- Value
- $1M
- Wittman Vanessa AmesSale
28 Jul 2026, Board
- Shares
- 1,125
- Price
- $192.00
- Value
- $216,000
- Millones Peter JSale
26 May 2026, EXECUTIVE VP, GENERAL COUNSEL
- Shares
- 62,500
- Price
- $163.67
- Value
- $10.23M
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Booking Holdings
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
596 rated companies in Consumer Cyclical
- This company
- 78
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Travel Services
The next smaller companies by market value
- AirbnbABNB $108.09B77
- Royal Caribbean CruisesRCL $86.12B65
- Viking HoldingsVIK $39.7B65
- CarnivalCCL $39.45B63
- Expedia GroupEXPE $29.89B73
- Trip.com GroupTCOM $28.07B59
- Hanjin Kal180640.KS $10.16B43
- Norwegian Cruise Line HoldingsNCLH $8.29B53
ETFs that hold Booking Holdings
Held by 137 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Xtrackers MSCI USA Consumer Discretionary UCITS ETF 1DXUCD | 2.70% | 0.12% | €151.44M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 2.52% | 0.15% | €728.88M |
| State Street SPDR S&P U.S. Consumer Discretionary Select Sector UCITS ETF (Acc)ZPDD | 2.40% | 0.15% | €124.21M |
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| Amundi S&P Global Consumer Discretionary ESG UCITS ETF Accum-DR EURWELJ | 2.04% | 0.18% | €649.5M |
| Xtrackers MSCI World Consumer Discretionary UCITS ETF 1CXDWC | 1.63% | 0.25% | €395.45M |
| iShares MSCI World Consumer Discretionary Sector Advanced UCITS ETF36BB | 1.42% | 0.18% | €33.17M |
| Amundi US Tech 100 Equal Weight UCITS ETF DR USDWEBA | 1.18% | 0.07% | €342.33M |
| UBS MSCI USA Socially Responsible UCITS ETF hEUR disUET1 | 0.85% | 0.25% | €1.07B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 20 Feb 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.