To the full analysis
Buyback calculator for Booking Holdings
Booking Holdings stock: key metrics
BKNGBooking Holdings had an operating margin of 34.5% and a return on invested capital (ROIC) of 52% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2006 | 35.7% | 5.5% | 6.6% |
| 2007 | 45.4% | 9.8% | 11.0% |
| 2008 | 50.7% | 15.4% | 9.7% |
| 2009 | 53.9% | 20.1% | 20.9% |
| 2010 | 61.9% | 25.5% | 17.1% |
| 2011 | 70.7% | 32.1% | 24.3% |
| 2012 | 77.6% | 34.8% | 27.0% |
| 2013 | 84.1% | 35.5% | 27.9% |
| 2014 | 89.8% | 36.4% | 28.7% |
| 2015 | 93.1% | 35.3% | 27.7% |
| 2016 | 96.1% | 27.1% | 19.9% |
| 2017 | 98.1% | 35.8% | 18.5% |
| 2018 | 100.0% | 36.8% | 27.5% |
| 2019 | 100.0% | 35.5% | 32.3% |
| 2020 | 100.0% | −9.3% | 0.9% |
| 2021 | 100.0% | 22.8% | 10.6% |
| 2022 | 100.0% | 29.9% | 17.9% |
| 2023 | 100.0% | 27.3% | 20.1% |
| 2024 | 100.0% | 31.8% | 24.8% |
| 2025 | 100.0% | 34.5% | 20.1% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2006 | 21.4% | 12.2% | 6.7% |
| 2007 | 26.9% | 23.7% | 11.5% |
| 2008 | 25.0% | 29.6% | 13.6% |
| 2009 | 37.0% | 68.4% | 26.7% |
| 2010 | 29.1% | 80.1% | 18.2% |
| 2011 | 41.0% | 167.7% | 26.6% |
| 2012 | 35.9% | 32.9% | 21.6% |
| 2013 | 27.4% | 166.3% | 18.1% |
| 2014 | 28.3% | 48.7% | 16.2% |
| 2015 | 29.0% | 26.0% | 14.6% |
| 2016 | 21.7% | 18.3% | 10.8% |
| 2017 | 20.8% | 18.5% | 9.2% |
| 2018 | 45.5% | 36.0% | 17.6% |
| 2019 | 82.0% | 46.3% | 22.7% |
| 2020 | 1.2% | −4.5% | 0.3% |
| 2021 | 18.9% | 31.7% | 4.9% |
| 2022 | 109.9% | 82.0% | 12.1% |
| 2023 | −100.0% | 30.1% | 17.6% |
| 2024 | −100.0% | 45.5% | 21.2% |
| 2025 | −96.9% | 52.0% | 18.5% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 20 Feb 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.