Return triangle
Apple's returns by year bought and sold
Each row is a buying year, each column a selling year, each cell the return per year. You buy at the previous year's close and sell at the close of the selling year.
From the high on 28 Dec 2007 to the low on 20 Jan 2009. The high was regained on 21 Oct 2009.
Anyone who bought at the start of 2007 and sold at the end of 2025 got +26.7% a year, +8,872.3% in total.
Anyone who bought at the start of 2008 and sold at the end of 2008 got −56.9%.
Measured on daily closing prices over the same period as the triangle.
Return per year without dividends
Price return in US dollars. Past performance is not a reliable indicator of future results.
| Buy | Sell | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| 2007 | +133.3% | +0.3% | +35.5% | +39.6% | +36.7% | +35.8% | +31.0% | +31.8% | +27.1% | +25.3% | +27.1% | +23.8% | +27.8% | +31.0% | +31.2% | +26.5% | +27.7% | +27.8% | +26.7% |
| 2008 | −56.9% | +3.2% | +17.7% | +19.6% | +21.9% | +19.0% | +21.5% | +17.9% | +17.0% | +19.6% | +16.9% | +21.5% | +25.3% | +25.9% | +21.4% | +22.9% | +23.3% | +22.5% | |
| 2009 | +146.9% | +94.3% | +68.0% | +58.0% | +45.7% | +44.4% | +36.1% | +32.5% | +33.9% | +29.2% | +33.5% | +36.9% | +36.7% | +30.7% | +31.8% | +31.7% | +30.2% | ||
| 2010 | +53.0% | +38.6% | +36.2% | +27.7% | +29.7% | +23.2% | +21.2% | +24.1% | +20.2% | +25.6% | +29.8% | +30.1% | +24.5% | +26.1% | +26.3% | +25.1% | |||
| 2011 | +25.5% | +28.5% | +20.3% | +24.4% | +18.0% | +16.6% | +20.4% | +16.6% | +22.8% | +27.7% | +28.2% | +22.4% | +24.2% | +24.6% | +23.5% | ||||
| 2012 | +31.5% | +17.7% | +24.0% | +16.2% | +14.9% | +19.6% | +15.4% | +22.5% | +27.9% | +28.5% | +22.1% | +24.1% | +24.5% | +23.3% | |||||
| 2013 | +5.4% | +20.5% | +11.5% | +11.1% | +17.4% | +12.9% | +21.3% | +27.5% | +28.2% | +21.2% | +23.4% | +24.0% | +22.7% | ||||||
| 2014 | +37.7% | +14.6% | +13.1% | +20.5% | +14.5% | +24.2% | +31.0% | +31.4% | +23.1% | +25.4% | +25.8% | +24.3% | |||||||
| 2015 | −4.6% | +2.4% | +15.3% | +9.3% | +21.6% | +29.9% | +30.5% | +21.4% | +24.1% | +24.7% | +23.1% | ||||||||
| 2016 | +10.0% | +26.8% | +14.4% | +29.2% | +38.2% | +37.5% | +25.6% | +28.2% | +28.4% | +26.3% | |||||||||
| 2017 | +46.1% | +16.7% | +36.3% | +46.3% | +43.7% | +28.4% | +31.1% | +31.0% | +28.3% | ||||||||||
| 2018 | −6.8% | +31.7% | +46.4% | +43.1% | +25.2% | +28.7% | +28.9% | +26.2% | |||||||||||
| 2019 | +86.1% | +83.4% | +65.1% | +34.7% | +37.3% | +36.1% | +31.8% | ||||||||||||
| 2020 | +80.8% | +55.5% | +21.0% | +27.3% | +27.8% | +24.4% | |||||||||||||
| 2021 | +33.8% | −1.0% | +13.2% | +17.2% | +15.4% | ||||||||||||||
| 2022 | −26.8% | +4.1% | +12.1% | +11.2% | |||||||||||||||
| 2023 | +48.2% | +38.8% | +27.9% | ||||||||||||||||
| 2024 | +30.1% | +18.8% | |||||||||||||||||
| 2025 | +8.6% | ||||||||||||||||||
- −20% or less
- −20 to −10%
- −10 to −2%
- −2 to +2%
- +2 to +10%
- +10 to +20%
- +20% or more
What the calculation uses
Return per year = (close in the selling year ÷ close before the buying year)^(1 ÷ years) − 1
Show the 20 closing prices
Closing prices on the last trading day of the year in US dollars, adjusted for stock splits. A year only counts once it is over, so the current year is missing.
Dividends are not included. For stocks that pay dividends, the return with dividends reinvested is higher than these figures.
Prices from Financial Modeling Prep, as of 12 Nov 2026.
Past performance is not a reliable indicator of future results. Calculated with closing prices in US dollars, without dividends, costs and taxes; if you invest in euros, you also have currency gains or losses. This is a calculator, not a forecast, not a price target and not a recommendation to buy or sell this stock.