Apple stock
AAPLNASDAQApple Inc., TechnologyISIN US0378331005
78Score 78 out of 100, Strong
Price and trend
89 / 100
Price history
+30% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 18% above it.
Since September 2025 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 55).
The price is at its 52-week high. Largest decline in 20 years: 61% (December 2007 to January 2009).
Chart figures for advanced users
- SMA 50$338.48
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$300.76
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)55
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$246.63
- The lowest closing price of the last twelve months.
- Resistance$355.63
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Apple Inc. belongs to the Consumer Electronics industry (United States) and, with a market value of $5.16T, is the largest of 16 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $478.83B (up 15.1% year on year) and earnings of $132.18B (up 18%).
- For fiscal 2027, analysts expect on average revenue of $526.23B (up 9.9%) and adjusted earnings per share of $9.46 (up 5.9%).
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- MEQIRI Score 78 out of 100 (Strong): rank 55 of 857 in Technology, median 61.
- The P/E is 39.3 (Technology sector median 26.1, own median of recent years 26.9).
- Our model puts fair value at $216.59, with the price 64% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 98.3% in fiscal 2026, Technology sector median 6%.Profitability 96
- High marginNet margin 27.6% over the last 12 months, Technology sector median 5.7%.Profitability 96
- Share buybacksShare count down 12% since 2021.Capital allocation 92
Weaknesses
- Above fair valuePrice 64% above the fair value of $216.59.Valuation 15
- Richly valuedP/E 39.3, Technology sector median 26.1, own median 26.9.Valuation 15
Its standout strengths are fundamentals and profitability, while valuation holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 77 to 78.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among the 100 largest stocks.
From 2016 to 2025, 4 in 100 such stocks fell 30% or more within a year, against a group average of 9 in 100.
What lowers it
- very large company
- solid fundamentals
- price near its 52-week high
Valuation
Valuation signal
Significantly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $180.49 and expensive above $270.74 (uncertainty low, based on the price swings of the past year).
The two parts of the fair value come to $197.75 (cash-flow model) and $235.43 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.
Calculated with a cost of equity of 9.7%. At 10.7% the fair value would be $201.85, at 8.7% it would be $237.38.
Valuation metrics
Half from the cash-flow model, half from earnings times the sector P/E (26.1).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In fiscal 2026, revenue rose 15.1% on the prior year. Revenue has grown strongly since 2007, at around 17% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 49%, operating 33%, net 28%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 4 Feb 2027in 84 days
- Last reported
- 2 Nov 2026EPS reported $2.05 (expected $1.99)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $9.46−1.6%
- Revenue
- $526.23B+0.2%
- Earnings per share
- $10.46−2.3%
- Revenue
- $566.07B+0.2%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −3.7%Apple expects December quarter revenue to grow 7% to 10% with a gross margin of 45% to 46%, held back by higher memory costs; Apple did not compare this with an earlier forecast.
“So as you alluded for the December quarter, we talked about a gross margin outlook of between 45% and 46%.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 2 Nov 2026 (fiscal Q4 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 7 insiders sold, $112.67M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Newstead JenniferSale
3 Nov 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $325.75
- Value
- $781,474
- Newstead JenniferSale
27 Oct 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $343.36
- Value
- $823,721
- Newstead JenniferSale
20 Oct 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $339.62
- Value
- $814,748
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- Borders BenSale
16 Oct 2026, Principal Accounting Officer
- Shares
- 1,280
- Price
- $345.40
- Value
- $442,108
- Parekh KevanSale
16 Oct 2026, Senior Vice President, CFO
- Shares
- 1,392
- Price
- $345.05
- Value
- $480,315
- Newstead JenniferSale
13 Oct 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $345.00
- Value
- $827,655
- Newstead JenniferSale
6 Oct 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $332.01
- Value
- $796,492
- Cook Timothy DSale
2 Oct 2026, Executive Chair
- Shares
- 191,753
- Price
- $332.96
- Value
- $63.85M
- O'Brien DeirdreSale
2 Oct 2026, Senior Vice President
- Shares
- 46,389
- Price
- $333.42
- Value
- $15.47M
- Ternus JohnSale
2 Oct 2026, CEO
- Shares
- 25,412
- Price
- $332.94
- Value
- $8.46M
- Newstead JenniferSale
29 Sept 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $336.18
- Value
- $806,496
- Newstead JenniferSale
22 Sept 2026, SVP, GC and Government Affairs
- Shares
- 2,399
- Price
- $340.06
- Value
- $815,804
- Newstead JenniferSale
15 Sept 2026, SVP, GC and Government Affairs
- Shares
- 1,438
- Price
- $330.19
- Value
- $474,813
- Newstead JenniferSale
8 Sept 2026, SVP, GC and Government Affairs
- Shares
- 1,438
- Price
- $317.23
- Value
- $456,177
- Newstead JenniferSale
1 Sept 2026, SVP, GC and Government Affairs
- Shares
- 1,439
- Price
- $317.01
- Value
- $456,177
- Newstead JenniferSale
25 Aug 2026, SVP, GC and Secretary
- Shares
- 1,439
- Price
- $310.95
- Value
- $447,457
- Newstead JenniferSale
18 Aug 2026, SVP, GC and Secretary
- Shares
- 1,439
- Price
- $307.49
- Value
- $442,478
- Newstead JenniferSale
11 Aug 2026, SVP, GC and Secretary
- Shares
- 1,439
- Price
- $307.75
- Value
- $442,852
- Borders BenSale
16 Jun 2026, Principal Accounting Officer
- Shares
- 116
- Price
- $295.14
- Value
- $34,236
- Levinson Arthur DSale
27 May 2026, Board
- Shares
- 50,000
- Price
- $311.02
- Value
- $15.55M
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Apple
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
857 rated companies in Technology
- This company
- 78
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Consumer Electronics
The next smaller companies by market value
- Samsung Electronics005930.KS $888.19B78
- Sony GroupSONY $156.18B75
- Xiaomi1810.HK $81.74B56
- Panasonic Holdings6752.T $47.76B57
- LG Electronics066570.KS $17.13B54
- Huaqin603296.SS $14.76B57
- Goertek002241.SZ $12.71B52
- Sharetronic Data Technology300857.SZ $11.91B56
ETFs that hold Apple
Held by 144 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Xtrackers MSCI USA Information Technology UCITS ETF 1DXUTC | 21.18% | 0.12% | €2.11B |
| iShares S&P 500 Information Technology Sector UCITS ETFQDVE | 20.64% | 0.15% | €16.32B |
| State Street SPDR S&P U.S. Technology Select Sector UCITS ETF (Acc)ZPDT | 20.62% | 0.15% | €1.81B |
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| Xtrackers MSCI World Information Technology UCITS ETF 1CXDWT | 20.28% | 0.25% | €5.36B |
| Amundi S&P World Information Technology Screened UCITS ETF AccWELU | 18.15% | 0.18% | €1.5B |
| iShares MSCI World Information Technology Sector Advanced UCITS ETFAYEW | 17.93% | 0.18% | €1.03B |
| iShares S&P 500 Top 20 UCITS ETF USD AccIS20 | 16.17% | 0.20% | €536.65M |
| L&G US ESG Paris Aligned UCITS ETF Accum USDDELG | 11.18% | 0.12% | €153.58M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 26 Sep 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Jan 2009)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.