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Apple stock: key metrics
AAPLApple had an operating margin of 33% and a return on invested capital (ROIC) of 98.3% in fiscal 2026.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2007 | 34.0% | 18.4% | 14.6% |
| 2008 | 34.3% | 19.3% | 14.9% |
| 2009 | 39.6% | 26.7% | 19.3% |
| 2010 | 39.4% | 28.2% | 21.5% |
| 2011 | 40.5% | 31.2% | 23.9% |
| 2012 | 43.9% | 35.3% | 26.7% |
| 2013 | 37.6% | 28.7% | 21.7% |
| 2014 | 38.6% | 28.7% | 21.6% |
| 2015 | 40.1% | 30.5% | 22.8% |
| 2016 | 39.1% | 27.8% | 21.2% |
| 2017 | 38.5% | 26.8% | 21.1% |
| 2018 | 38.3% | 26.7% | 22.4% |
| 2019 | 37.8% | 24.6% | 21.2% |
| 2020 | 38.2% | 24.1% | 20.9% |
| 2021 | 41.8% | 29.8% | 25.9% |
| 2022 | 43.3% | 30.3% | 25.3% |
| 2023 | 44.1% | 29.8% | 25.3% |
| 2024 | 46.2% | 31.5% | 24.0% |
| 2025 | 46.9% | 32.0% | 26.9% |
| 2026 | 48.8% | 33.0% | 27.6% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2007 | 24.1% | 19.2% | 13.8% |
| 2008 | 21.7% | 21.5% | 13.4% |
| 2009 | 26.0% | 25.5% | 17.3% |
| 2010 | 29.3% | 91.6% | 18.6% |
| 2011 | 33.8% | 70.3% | 22.3% |
| 2012 | 35.3% | 59.2% | 23.7% |
| 2013 | 30.0% | 38.3% | 17.9% |
| 2014 | 35.4% | 35.0% | 17.0% |
| 2015 | 44.7% | 39.8% | 18.4% |
| 2016 | 35.6% | 30.8% | 14.2% |
| 2017 | 36.1% | 28.6% | 12.9% |
| 2018 | 55.6% | 35.0% | 16.3% |
| 2019 | 61.1% | 42.4% | 16.3% |
| 2020 | 87.9% | 58.3% | 17.7% |
| 2021 | 150.1% | 80.9% | 27.0% |
| 2022 | 197.0% | 73.6% | 28.3% |
| 2023 | 156.1% | 75.2% | 27.5% |
| 2024 | 164.6% | 79.5% | 25.7% |
| 2025 | 151.9% | 92.7% | 31.2% |
| 2026 | 117.9% | 98.3% | 32.7% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 26 Sep 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Jan 2009)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.