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Booking Holdings stock: growth
BKNGBooking Holdings reported $26.92B in revenue for fiscal 2025, up 13.4% on the prior year, up 31.7% a year on average over up to five years.
Daily figure as of 13 Nov 2026
Revenue (Annual rate)
18.2%
per year from 2006 to 2025, per share 19.3%
Earnings (Annual rate)
25.3%
per year from 2006 to 2025, per share 26.6%
Free cash flow (Annual rate)
26.8%
per year from 2006 to 2025, per share 28%
Growth per year by period
What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.
| since 2020 | since 2015 | since 2006 | |
|---|---|---|---|
| Revenue | 31.7% | 11.3% | 18.2% |
| Revenue per share | 38.0% | 16.4% | 19.3% |
| Earnings | 146.8% | 7.8% | 25.3% |
| Earnings per share | 158.6% | 12.8% | 26.6% |
| Free cash flow | no data | 12.0% | 26.8% |
| Free cash flow per share | no data | 17.2% | 28.0% |
Fiscal years at a glance
How revenue and earnings grow
- Revenue
- Earnings
- Free cash flow
Figures as a table
| Year | Revenue | Earnings | Free cash flow |
|---|---|---|---|
| 2006 | $1.12B | $74.47M | $99.23M |
| 2007 | $1.41B | $155.53M | $140.07M |
| 2008 | $1.88B | $182.25M | $297.23M |
| 2009 | $2.34B | $489.47M | $494.56M |
| 2010 | $3.08B | $527.54M | $754.7M |
| 2011 | $4.36B | $1.06B | $1.29B |
| 2012 | $5.26B | $1.42B | $1.73B |
| 2013 | $6.79B | $1.89B | $2.22B |
| 2014 | $8.44B | $2.42B | $2.78B |
| 2015 | $9.22B | $2.55B | $2.93B |
| 2016 | $10.74B | $2.14B | $3.66B |
| 2017 | $12.68B | $2.34B | $4.37B |
| 2018 | $14.53B | $4B | $4.9B |
| 2019 | $15.07B | $4.87B | $4.5B |
| 2020 | $6.8B | $59M | −$201M |
| 2021 | $10.96B | $1.17B | $2.52B |
| 2022 | $17.09B | $3.06B | $6.19B |
| 2023 | $21.37B | $4.29B | $7B |
| 2024 | $23.74B | $5.88B | $7.89B |
| 2025 | $26.92B | $5.4B | $9.09B |
Revenue by segment
How Booking Holdings Inc. makes its money and how that has shifted. Names are as the company reports them.
- Merchant Revenue66%
- Agency Revenue30%
- Advertising and other revenues4%
Figures as a table
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share 2025 | |
|---|---|---|---|---|---|---|---|---|
| Merchant Revenue | $3.83B | $2.12B | $3.7B | $7.19B | $10.94B | $14.14B | $17.76B | 66% |
| Agency Revenue | $10.12B | $4.31B | $6.66B | $9B | $9.41B | $8.52B | $7.97B | 29.6% |
| Advertising and other revenues | $1.12B | $365M | $599M | $894M | $1.02B | $1.07B | $1.19B | 4.4% |
| Total revenue | $15.07B | $6.8B | $10.96B | $17.09B | $21.37B | $23.74B | $26.92B | 100% |
Revenue by region
Where Booking Holdings Inc. generates its revenue.
- Netherlands81%
- United States10%
- Other10%
“Other” combines smaller regions with revenue the company does not assign to a region.
Figures as a table
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Share 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Netherlands | $7.78B | $9.54B | $11.09B | $11.69B | $5.26B | $8.68B | $13.43B | $17.01B | $18.6B | $21.7B | 80.6% |
| United States | $1.68B | $1.62B | $1.63B | $1.54B | $783M | $1.43B | $2.21B | $2.33B | $2.49B | $2.58B | 9.6% |
| Other | $1.28B | $1.52B | $1.81B | $1.84B | $749M | $846M | $1.46B | $2.02B | $2.65B | $2.64B | 9.8% |
| Total revenue | $10.74B | $12.68B | $14.53B | $15.07B | $6.8B | $10.96B | $17.09B | $21.37B | $23.74B | $26.92B | 100% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 20 Feb 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.