Scandinavian Tobacco Group stock
STG.COCPHScandinavian Tobacco Group A/S, Consumer DefensiveISIN DK0060696300
59Score 59 out of 100, Neutral
Price and trend
77 / 100
Price history
−4.6% in one yearThe chart shows daily closes over 11 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 17% above it.
Since November 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Overheated: the price has risen very quickly lately (RSI 82).
The price is 15% below its 52-week high. Largest decline in 11 years: 59% (May 2022 to April 2026).
Chart figures for advanced users
- SMA 50$11.23
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$11.12
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)82
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$9.52
- The lowest closing price of the last twelve months.
- Resistance$15.36
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Scandinavian Tobacco Group A/S belongs to the Tobacco industry (Denmark) and, with a market value of $1.03B, is number 13 of 15 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $1.34B (down 1.8% year on year) and earnings of $99.23M (down 28.8%).
- For fiscal 2026, analysts expect on average revenue of $1.32B (down 1.4%) and adjusted earnings per share of $1.51 (down 5.7%).
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- MEQIRI Score 59 out of 100 (Neutral): rank 187 of 296 in Consumer Defensive, median 62.
- The P/E is 10.6 (Tobacco median 15.9, own median of recent years 8.7).
- Our model puts fair value at $21.74, with the price 40% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Share buybacksShare count down 21% since 2020.
- Below fair valuePrice 40% below the fair value of $21.74.Valuation 78
- Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 82
Weaknesses
- Margin fallingOperating margin 14.2%, average of the prior years 19.7% (to 2024).Profitability 45
Its standout strengths are fundamentals and valuation, while growth and capital allocation hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 56 to 59.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
What lowers it
- solid fundamentals
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $16.72 and expensive above $31.05 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $23.95 (cash-flow model) and $19.52 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 7.2%. At 8.2% the fair value would be $19.73, at 6.2% it would be $24.74.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (15.9).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue fell 3.6% on the twelve months before. Revenue has grown solidly since 2012, at about 3% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 28%, operating 14%, net 7%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 3 Mar 2027in 110 days
- Last reported
- 11 Nov 2026EPS reported $0.64 (expected $0.50)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $1.51+1.6%
- Revenue
- $1.32B+0.7%
- Earnings per share
- $1.56+1.6%
- Revenue
- $1.29B+0.7%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +7.0%2026 guidance maintained: net sales growth of minus 2% to plus 2% and cash flow of DKK 950 million to DKK 1.2 billion; the machine-rolled cigar market is a little weaker than expected.
“For 2026, we maintain the expectation of group net sales growth at constant currencies to be in the range of minus 2% to plus 2%, with increasing market shares for handmade cigars and growth for our nicotine pouch business offsetting a net sales decline in machine-rolled cigars.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 27 Aug 2026 (fiscal Q2 2026), read by AI.
What happened at Scandinavian Tobacco Group
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 59
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Tobacco
The next larger and next smaller companies by market value
- KT&G033780.KS $13.34B64
- Smoore International Holdings6969.HK $6.33B45
- RLX TechnologyRLX $1.91B53
- Air GlobalAIIR $1.33B52
- Karelia TobaccoKARE.AT $1.33B83
- Turning Point BrandsTPB $1.11B47
- UniversalUVV $940.74M41
- Haypp GroupHAYPP.ST $483.76M49
ETFs that hold Scandinavian Tobacco Group
Held by 6 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR MSCI Europe Small Cap Value Weighted UCITS ETF EUR AccZPRX | 0.08% | 0.30% | €813.64M |
| Xtrackers MSCI Europe Small Cap UCITS ETF 1CXXSC | 0.03% | 0.30% | €3.45B |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.01% | 0.45% | €1.54B |
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| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.00% | 0.17% | €8.84B |
| Vanguard FTSE Global All-Cap UCITS ETF Accum USDVGLA | 0.00% | 0.07% | €3.9B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = DKK 6.7461)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 3 Jul 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.