Smoore International Holdings stock
6969.HKHKSESmoore International Holdings Limited, Consumer DefensiveISIN KYG8245V1023
45Score 45 out of 100, Weak
Price and trend
42 / 100
Price history
−39% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 15% below it.
Since November 2025 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 42).
The price is 40% below its 52-week high. Largest decline in 6 years: 94% (January 2021 to January 2024).
Chart figures for advanced users
- SMA 50$1.14
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$1.21
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)42
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$0.89
- The lowest closing price of the last twelve months.
- Resistance$1.70
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Smoore International Holdings Limited belongs to the Tobacco industry (China) and, with a market value of $6.33B, is number 8 of 15 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $2.14B (up 20.8% year on year) and earnings of $159.53M (down 18.4%).
- MEQIRI Score 45 out of 100 (Weak): rank 260 of 296 in Consumer Defensive, median 62.
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- The P/E is 36.8 (Consumer Defensive sector median 24.3, own median of recent years 47.9).
- Our model puts fair value at $0.52, with the price 95% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- More cash than debtCash $1.64B, financial debt $97.37M.Stability 80
- Analysts expect strong earnings growthUp 29.1% a year through 2028 (estimates from 9 analysts).
- High dividend yieldDividend yield 4.97%, Consumer Defensive sector median 2.49%.
Weaknesses
- Above fair valuePrice 95% above the fair value of $0.52.Valuation 38
- Dividend not coveredPayouts over the last 12 months were 183% of earnings and 4,302% of free cash flow.Capital allocation 45
- Margin fallingOperating margin 8.2%, average of the prior years 20.2% (to 2024).Profitability 45
Its standout strength is stability, while growth and momentum hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk not measured
How well MEQIRI warnsFor stocks from Japan, China, Hong Kong, Taiwan, Korea, Canada, India and Brazil we only show crash risk once a separate backtest shows that it warns as well there as in the US and Europe.
Valuation
Valuation signal
Significantly overvaluedIn our model the price counts as cheap below $0.37 and expensive above $0.87 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $0.37 (cash-flow model) and $0.67 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.
Calculated with a cost of equity of 7.3%. At 8.3% the fair value would be $0.49, at 6.3% it would be $0.58.
Valuation metrics
Half from the cash-flow model, half from earnings times the sector P/E (24.3).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue rose 20.2% on the twelve months before. Revenue has grown strongly since 2013, at around 46% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 35%, operating 8%, net 7%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 22 Mar 2027in 129 days
- Last reported
- 19 Aug 2026EPS reported 0.11
Analyst estimates
Earnings estimates have barely changed since 27 Oct 2026.
- Earnings per share
- 0.23+0.1%
- Revenue
- $2.48B+0.1%
- Earnings per share
- 0.33+0.1%
- Revenue
- $2.88B+0.1%
MEQIRI has stored the estimates since 27 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
What happened at Smoore International Holdings
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 45
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Tobacco
The next larger and next smaller companies by market value
- Japan Tobacco2914.T $66.66B73
- ITCITC.NS $37.84B74
- Imperial BrandsITB.DE $29.12B68
- KT&G033780.KS $13.34B64
- RLX TechnologyRLX $1.91B53
- Air GlobalAIIR $1.33B52
- Karelia TobaccoKARE.AT $1.33B83
- Turning Point BrandsTPB $1.11B47
ETFs that hold Smoore International Holdings
Held by 31 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Deka MSCI China ex A Shares UCITS ETFEL46 | 0.11% | 0.65% | €73.86M |
| HSBC MSCI China UCITS ETFH4ZP | 0.09% | 0.28% | €865.89M |
| Franklin FTSE China UCITS ETFFLXC | 0.07% | 0.19% | €1.43B |
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| iShares MSCI AC Far East ex-Japan UCITS ETFIQQF | 0.02% | 0.74% | €1.38B |
| Vanguard FTSE Emerging Markets UCITS ETF (USD) AccumulatingVFEA | 0.02% | 0.17% | €5.24B |
| HSBC MSCI Emerging Markets UCITS ETFH410 | 0.02% | 0.15% | €5.13B |
| iShares MSCI EM Asia UCITS ETFCEBL | 0.02% | 0.20% | €7.14B |
| UBS Core MSCI EM UCITS ETF USD disUIMI | 0.02% | 0.15% | €10.57B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = HK$7.8782, $1 = CN¥6.6683)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 31 Oct 2025)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.