Haypp Group stock
HAYPP.STSTOHaypp Group AB (publ), Consumer DefensiveISIN SE0016829469
49Score 49 out of 100, Weak
Price and trend
72 / 100
Price history
+4.3% in one yearThe chart shows daily closes over 5 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 13% above it.
Since July 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 31).
The price is 11% below its 52-week high. Largest decline in 5 years: 71% (October 2021 to August 2022).
Chart figures for advanced users
- SMA 50$15.45
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$13.78
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)31
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$11.15
- The lowest closing price of the last twelve months.
- Resistance$17.43
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Haypp Group AB (publ) belongs to the Tobacco industry (Sweden) and, with a market value of $483.76M, is number 15 of 15 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $385.94M (up 4.6% year on year) and earnings of $4.26M (down 5.5%).
- MEQIRI Score 49 out of 100 (Weak): rank 239 of 296 in Consumer Defensive, median 62.
Show more
- Our model puts fair value at $35.90, with the price 57% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Growing faster than its industryRevenue up 17.4% a year since 2020, Tobacco median 4.8%.Growth 80
Weaknesses
- Loss-makingLoss of $3.98M over the last 12 months.Fundamentals 26
Its standout strengths are growth and valuation, while capital allocation and profitability hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- weak fundamentals
- high price swings
Valuation
Valuation signal
Possible value trapIn our model the price counts as cheap below $25.64 and expensive above $59.83 (uncertainty high, based on the price swings of the past year).
Calculated with a cost of equity of 7.2%. At 8.2% the fair value would be $29.03, at 6.2% it would be $46.28.
Possible value trap: looks cheap, but score below 50, weak balance sheet.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 23% on the twelve months before. Revenue has grown strongly since 2018, at around 35% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 3%, operating 3%, net 1%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 10 Feb 2027in 89 days
- Last reported
- 6 Nov 2026EPS reported $0.03 (expected $0.04)below expectations
Analyst estimates
- Earnings per share
- $0.20−5.5%
- Revenue
- $484.15M0.0%
- Earnings per share
- $0.55−1.5%
- Revenue
- $587.4M0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
What happened at Haypp Group
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 49
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Tobacco
The next larger companies by market value
- KT&G033780.KS $13.34B64
- Smoore International Holdings6969.HK $6.33B45
- RLX TechnologyRLX $1.91B53
- Air GlobalAIIR $1.33B52
- Karelia TobaccoKARE.AT $1.33B83
- Turning Point BrandsTPB $1.11B47
- Scandinavian Tobacco GroupSTG.CO $1.03B59
- UniversalUVV $940.74M41
ETFs that hold Haypp Group
Held by 1 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.00% | 0.39% | €1.47B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = SEK 9.9729)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak since 7 Nov 2026, previously Neutral
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.