Amazon.com stock
AMZNNASDAQAmazon.com, Inc., Consumer CyclicalISIN US0231351067
69Score 69 out of 100, Neutral
Price and trend
82 / 100
Price history
+9.5% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 9.4% above it.
Since May 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 64).
The price is 5.8% below its 52-week high. Largest decline in 20 years: 65% (October 2007 to November 2008).
Chart figures for advanced users
- SMA 50$254.66
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$244.47
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)64
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$198.79
- The lowest closing price of the last twelve months.
- Resistance$284.02
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Amazon.com, Inc. belongs to the Specialty Retail industry (United States) and, with a market value of $2.89T, is the largest of 86 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $716.92B (up 12.4% year on year) and earnings of $77.67B (up 31.1%).
- For fiscal 2026, analysts expect on average revenue of $829.45B (up 15.7%) and adjusted earnings per share of $12.83 (up 78.9%).
Show more
- MEQIRI Score 69 out of 100 (Neutral): rank 172 of 602 in Consumer Cyclical, median 61.
- The P/E is 21.7 (Specialty Retail median 23, own median of recent years 72.9).
- Our model puts fair value at $392.63, with the price 32% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 27.9% a year since 2020.Growth 69
- Below fair valuePrice 32% below the fair value of $392.63.Valuation 78
- High return on capitalReturn on invested capital 17% in fiscal 2025, Specialty Retail median 8.1%.Profitability 78
Weaknesses
- Negative free cash flowFree cash flow −$46.89B over the last 12 months.Fundamentals 63
Its standout strengths are technical analysis and profitability.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 70 to 69.
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among the 100 largest stocks.
From 2016 to 2025, 7 in 100 such stocks fell 30% or more within a year, against a group average of 9 in 100.
What lowers it
- very large company
- price near its 52-week high
Valuation
Valuation signal
Significantly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $302.02 and expensive above $560.90 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $501.86 (cash-flow model) and $283.39 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $345.25, at 7.8% it would be $464.21.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 15.4% on the twelve months before. Revenue has grown strongly since 2006, at around 25% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 50%, operating 11%, net 11%. Last 12 months: net 17%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 4 Feb 2027in 84 days
- Last reported
- 29 Oct 2026EPS reported $1.89 (expected $1.97)below expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $12.83+0.3%
- Revenue
- $829.45B+0.1%
- Earnings per share
- $10.76+1.1%
- Revenue
- $961.37B+1.1%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −5.6%Amazon gave revenue and operating income guidance for the fourth quarter and confirmed its planned 2026 capital spending, without raising or lowering its outlook.
“We still expect 2026 cash CapEx of approximately $220 billion, the majority for AWS, and expect to spend meaningfully more in 2027 with a clear line of sight to attractive financial returns, as I laid out on our last call.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 29 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 7 insiders sold, $385.26M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Herrington Douglas JSale
2 Nov 2026, CEO Worldwide Amazon Stores
- Shares
- 1,000
- Price
- $243.47
- Value
- $243,470
- Herrington Douglas JSale
1 Oct 2026, CEO Worldwide Amazon Stores
- Shares
- 1,000
- Price
- $251.50
- Value
- $251,500
- Herrington Douglas JSale
1 Sept 2026, CEO Worldwide Amazon Stores
- Shares
- 1,000
- Price
- $254.77
- Value
- $254,770
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- Zapolsky DavidSale
24 Aug 2026, Senior Vice President
- Shares
- 9,258
- Price
- $259.77
- Value
- $2.4M
- Jassy Andrew RSale
21 Aug 2026, President and CEO
- Shares
- 20,000
- Price
- $259.01
- Value
- $5.18M
- Garman Matthew SSale
21 Aug 2026, CEO Amazon Web Services
- Shares
- 14,541
- Price
- $259.06
- Value
- $3.77M
- Herrington Douglas JSale
21 Aug 2026, CEO Worldwide Amazon Stores
- Shares
- 6,362
- Price
- $259.01
- Value
- $1.65M
- Zapolsky DavidSale
21 Aug 2026, Senior Vice President
- Shares
- 6,172
- Price
- $259.14
- Value
- $1.6M
- Olsavsky Brian TSale
21 Aug 2026, Senior Vice President and CFO
- Shares
- 6,172
- Price
- $260.31
- Value
- $1.61M
- Reynolds ShelleySale
21 Aug 2026, Vice President
- Shares
- 2,343
- Price
- $259.01
- Value
- $606,854
- Herrington Douglas JSale
17 Aug 2026, CEO Worldwide Amazon Stores
- Shares
- 3,741
- Price
- $262.76
- Value
- $982,993
- Herrington Douglas JSale
3 Aug 2026, CEO Worldwide Amazon Stores
- Shares
- 1,000
- Price
- $278.39
- Value
- $278,390
- Bezos Jeffrey PSale
3 Aug 2026, Executive Chair
- Shares
- 1,209,649
- Price
- $286.41
- Value
- $346.45M
- Herrington Douglas JSale
1 Jul 2026, CEO Worldwide Amazon Stores
- Shares
- 1,000
- Price
- $239.77
- Value
- $239,770
- Zapolsky DavidSale
22 May 2026, Senior Vice President
- Shares
- 9,270
- Price
- $268.53
- Value
- $2.49M
- Jassy Andrew RSale
21 May 2026, President and CEO
- Shares
- 20,000
- Price
- $263.42
- Value
- $5.27M
- Garman Matthew SSale
21 May 2026, CEO Amazon Web Services
- Shares
- 15,467
- Price
- $263.40
- Value
- $4.07M
- Herrington Douglas JSale
21 May 2026, CEO Worldwide Amazon Stores
- Shares
- 6,370
- Price
- $262.39
- Value
- $1.67M
- Zapolsky DavidSale
21 May 2026, Senior Vice President
- Shares
- 6,180
- Price
- $263.43
- Value
- $1.63M
- Reynolds ShelleySale
21 May 2026, Vice President
- Shares
- 2,363
- Price
- $262.38
- Value
- $620,003
- Garman Matthew SSale
15 May 2026, CEO Amazon Web Services
- Shares
- 11,475
- Price
- $262.66
- Value
- $3.01M
- Herrington Douglas JSale
15 May 2026, CEO Worldwide Amazon Stores
- Shares
- 3,742
- Price
- $262.59
- Value
- $982,602
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Amazon.com
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 69
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next smaller companies by market value
- Alibaba Group HoldingBABA $252.56B47
- PDD HoldingsPDD $112.46B69
- MercadoLibreMELI $76.65B60
- O'Reilly AutomotiveORLY $72.64B71
- Meituan3690.HK $57.31B40
- eBayEBAY $53.86B76
- Alimentation Couche-TardATD.TO $53.11B69
- AutoZoneAZO $52.11B70
ETFs that hold Amazon.com
Held by 125 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR S&P U.S. Consumer Discretionary Select Sector UCITS ETF (Acc)ZPDD | 33.24% | 0.15% | €123.56M |
| Xtrackers MSCI World Consumer Discretionary UCITS ETF 1CXDWC | 31.32% | 0.25% | €388.27M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 30.94% | 0.15% | €719.53M |
Show 5 more
| iShares MSCI World Consumer Discretionary Sector Advanced UCITS ETF36BB | 30.82% | 0.18% | €33.17M |
| Amundi S&P Global Consumer Discretionary ESG UCITS ETF Accum-DR EURWELJ | 30.55% | 0.18% | €644.77M |
| Xtrackers MSCI USA Consumer Discretionary UCITS ETF 1DXUCD | 30.54% | 0.12% | €150.96M |
| iShares S&P 500 Top 20 UCITS ETF USD AccIS20 | 8.22% | 0.20% | €536.65M |
| iShares Dow Jones Global Titans 50 UCITS ETF (DE)EXI2 | 7.01% | 0.51% | €2.82B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral since 12 Nov 2026, previously Strong
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.