eBay stock
EBAYNASDAQeBay Inc., Consumer CyclicalISIN US2786421030
76Score 76 out of 100, Strong
Price and trend
81 / 100
Price history
+37% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 14% above it.
Since March 2024 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 48).
The price is 4.0% below its 52-week high. Largest decline in 20 years: 75% (October 2007 to March 2009).
Chart figures for advanced users
- SMA 50$113.88
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$105.24
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)48
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$79.41
- The lowest closing price of the last twelve months.
- Resistance$125.15
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- eBay Inc. belongs to the Specialty Retail industry (United States) and, with a market value of $52.74B, is number 7 of 86 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $11.1B (up 7.9% year on year) and earnings of $2.03B (up 2.8%).
- For fiscal 2026, analysts expect on average revenue of $12.65B (up 14%) and adjusted earnings per share of $6.27 (up 13.7%).
Show more
- MEQIRI Score 76 out of 100 (Strong): rank 69 of 602 in Consumer Cyclical, median 61.
- The P/E is 26 (Specialty Retail median 23, own median of recent years 9.6).
- Our model puts fair value at $148.07, with the price 17% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Share buybacksShare count down 36% since 2020.Capital allocation 95
- High return on capitalReturn on invested capital 24.8% in fiscal 2025, Specialty Retail median 8.1%.Profitability 90
- Earnings turn into cashFree cash flow 116% of earnings over the last 12 months.Fundamentals 89
Weaknesses
- High debtDebt 1.6 times equity (latest quarter), Specialty Retail median 1.02.Stability 51
Its standout strengths are capital allocation and profitability.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among stocks ranked 101 to 1,000.
From 2016 to 2025, 9 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- solid fundamentals
- price near its 52-week high
- calm price action
Valuation
Valuation signal
Modestly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $113.90 and expensive above $211.53 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $190.12 (cash-flow model) and $106.02 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $130.77, at 7.8% it would be $174.14.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 15.7% on the twelve months before. Revenue has grown solidly since 2006, at about 3% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 71%, operating 21%, net 18%.
Debt & balance sheet
latest quarterMeaningfully leveraged, but the interest bill is comfortably covered.
Earnings
- Next earnings
- 17 Feb 2027in 97 days
- Last reported
- 28 Oct 2026EPS reported $1.51 (expected $1.41)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $6.27+2.1%
- Revenue
- $12.65B+0.9%
- Earnings per share
- $6.88+2.3%
- Revenue
- $13.58B+1.3%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +2.9%eBay's fourth quarter outlook came in above prior expectations, with organic revenue growth guided at 5% to 7% and operating income growth now expected to be stronger than originally planned after a better than expected first nine months.
“We forecast consolidated revenue to be between $3.19 and $3.24 billion in Q4, which represents total FX-neutral growth between 7% to 9% year over year, or organic growth between 5% to 7% with Depop contributing 2 percentage points to total FX-neutral revenue growth.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 28 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 5 insiders sold, $25.41M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Iannone JamieSale
6 Nov 2026, President and CEO
- Shares
- 11,110
- Price
- $122.31
- Value
- $1.36M
- Iannone JamieSale
5 Nov 2026, President and CEO
- Shares
- 11,110
- Price
- $122.98
- Value
- $1.37M
- Spencer RebeccaSale
30 Oct 2026, VP, Chief Accounting Officer
- Shares
- 2,366
- Price
- $121.86
- Value
- $288,321
Show 17 more
- Iannone JamieSale
6 Oct 2026, President and CEO
- Shares
- 11,110
- Price
- $106.32
- Value
- $1.18M
- Iannone JamieSale
5 Oct 2026, President and CEO
- Shares
- 11,110
- Price
- $107.08
- Value
- $1.19M
- Iannone JamieSale
9 Sept 2026, President and CEO
- Shares
- 11,110
- Price
- $103.99
- Value
- $1.16M
- Iannone JamieSale
8 Sept 2026, President and CEO
- Shares
- 11,110
- Price
- $102.35
- Value
- $1.14M
- Sweetnam Jordan Douglas BradleySale
18 Aug 2026, SVP, Chief Commercial Officer
- Shares
- 1,014
- Price
- $101.39
- Value
- $102,809
- Spencer RebeccaSale
10 Aug 2026, VP, Chief Accounting Officer
- Shares
- 5,190
- Price
- $107.79
- Value
- $559,431
- Iannone JamieSale
6 Aug 2026, President and CEO
- Shares
- 11,110
- Price
- $109.50
- Value
- $1.22M
- Iannone JamieSale
5 Aug 2026, President and CEO
- Shares
- 11,110
- Price
- $108.55
- Value
- $1.21M
- Iannone JamieSale
7 Jul 2026, President and CEO
- Shares
- 11,110
- Price
- $114.53
- Value
- $1.27M
- Iannone JamieSale
6 Jul 2026, President and CEO
- Shares
- 11,110
- Price
- $113.33
- Value
- $1.26M
- Sweetnam Jordan Douglas BradleySale
18 Jun 2026, SVP, Chief Commercial Officer
- Shares
- 863
- Price
- $109.17
- Value
- $94,214
- Rawashdeh MazenSale
17 Jun 2026, SVP, Chief Technology Officer
- Shares
- 1,919
- Price
- $108.51
- Value
- $208,231
- Iannone JamieSale
5 Jun 2026, President and CEO
- Shares
- 11,110
- Price
- $109.73
- Value
- $1.22M
- Boone CorneliusSale
5 Jun 2026, SVP, Chief People Officer
- Shares
- 31,100
- Price
- $109.69
- Value
- $3.41M
- Iannone JamieSale
4 Jun 2026, President and CEO
- Shares
- 11,110
- Price
- $109.59
- Value
- $1.22M
- Rawashdeh MazenSale
22 May 2026, SVP, Chief Technology Officer
- Shares
- 50,000
- Price
- $117.04
- Value
- $5.85M
- Sweetnam Jordan Douglas BradleySale
18 May 2026, SVP, Chief Commercial Officer
- Shares
- 1,010
- Price
- $115.61
- Value
- $116,766
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at eBay
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 76
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- PDD HoldingsPDD $112.46B69
- MercadoLibreMELI $76.65B60
- O'Reilly AutomotiveORLY $72.64B71
- Meituan3690.HK $57.31B40
- Alimentation Couche-TardATD.TO $53.11B69
- AutoZoneAZO $52.11B70
- SeaSE $44.84B60
- JD.comJD $37.61B51
ETFs that hold eBay
Held by 135 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Invesco NASDAQ Next Generation 100 UCITS ETF AccEQQJ | 2.80% | 0.25% | €44.3M |
| L&G Ecommerce Logistics UCITS ETFETLH | 2.22% | 0.49% | €62.57M |
| iShares Digitalisation UCITS ETF2B79 | 2.17% | 0.40% | €726.22M |
Show 5 more
| iShares STOXX USA Equity Multifactor UCITS ETFIBCY | 1.39% | 0.20% | €47.95M |
| Amundi US Tech 100 Equal Weight UCITS ETF DR USDWEBA | 1.31% | 0.07% | €340.27M |
| iShares STOXX World Equity Multifactor UCITS ETFIBCZ | 1.08% | 0.30% | €814.46M |
| Amundi MSCI Digital Economy UCITS ETF AccEBUY | 1.06% | 0.45% | €96.36M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 1.02% | 0.15% | €719.53M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 18 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.