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eBay stock: growth
EBAYeBay reported $11.1B in revenue for fiscal 2025, up 7.9% on the prior year, up 4.5% a year on average over up to five years.
Daily figure as of 13 Nov 2026
Revenue (Annual rate)
3.3%
per year from 2006 to 2025, per share 9.7%
Earnings (Annual rate)
3.2%
per year from 2006 to 2025, per share 9.4%
Free cash flow (Annual rate)
−0.2%
per year from 2006 to 2025, per share 5.9%
Growth per year by period
What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.
| since 2020 | since 2015 | since 2006 | |
|---|---|---|---|
| Revenue | 4.5% | 2.6% | 3.3% |
| Revenue per share | 14.5% | 13.2% | 9.7% |
| Earnings | −18.6% | 1.6% | 3.2% |
| Earnings per share | −11.1% | 12.0% | 9.4% |
| Free cash flow | −2.9% | −6.8% | −0.2% |
| Free cash flow per share | 6.3% | 2.8% | 5.9% |
Fiscal years at a glance
How revenue and earnings grow
- Revenue
- Earnings
- Free cash flow
Figures as a table
| Year | Revenue | Earnings | Free cash flow |
|---|---|---|---|
| 2006 | $5.97B | $1.13B | $1.73B |
| 2007 | $7.67B | $348.25M | $2.19B |
| 2008 | $8.54B | $1.78B | $2.32B |
| 2009 | $8.73B | $2.39B | $2.34B |
| 2010 | $9.16B | $1.8B | $2.02B |
| 2011 | $11.65B | $3.23B | $2.31B |
| 2012 | $14.07B | $2.61B | $2.58B |
| 2013 | $8.26B | $2.86B | $3.75B |
| 2014 | $8.79B | $46M | $4.41B |
| 2015 | $8.59B | $1.73B | $3.37B |
| 2016 | $9.3B | $7.27B | $2.2B |
| 2017 | $9.93B | −$1.02B | $2.48B |
| 2018 | $8.65B | $2.53B | $2.01B |
| 2019 | $7.43B | $1.79B | $2.56B |
| 2020 | $8.89B | $5.67B | $1.93B |
| 2021 | $10.42B | $13.61B | $2.21B |
| 2022 | $9.8B | −$1.27B | $1.81B |
| 2023 | $10.11B | $2.77B | $1.97B |
| 2024 | $10.28B | $1.98B | $1.96B |
| 2025 | $11.1B | $2.03B | $1.66B |
Revenue by segment
How eBay Inc. makes its money and how that has shifted. Names are as the company reports them.
- Marketplaces82%
- Advertising Revenues18%
Figures as a table
| 2024 | 2025 | Share 2025 | |
|---|---|---|---|
| Marketplaces | $8.65B | $9.11B | 82% |
| Advertising Revenues | $1.64B | $1.99B | 18% |
| Total revenue | $10.28B | $11.1B | 100% |
Revenue by region
Where eBay Inc. generates its revenue.
- United States52%
- United Kingdom14%
- Rest of world14%
- China11%
- Germany9%
Figures as a table
| 2024 | 2025 | Share 2025 | |
|---|---|---|---|
| United States | $5.24B | $5.79B | 52.2% |
| United Kingdom | $1.51B | $1.57B | 14.1% |
| Rest of world | $1.4B | $1.52B | 13.6% |
| China | $1.17B | $1.25B | 11.3% |
| Germany | $972M | $978M | 8.8% |
| Total revenue | $10.28B | $11.1B | 100% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 18 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.