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Wix.com stock

WIXNASDAQ

Wix.com Ltd., TechnologyISIN IL0011301780

$65.90▼ $2.44 (−3.6%)Closing price of 12 Nov 2026

44Score 44 out of 100, Weak

Turn on early warning

Price and trend

50 / 100

Price history

−50% in one year

The chart shows daily closes over 13 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.

Long-term trend

Below the 200-day line: the price is 5.9% below it.

Trend change

Since October 2026 the 50-day line has been above the 200-day line; the trend has turned up.

Momentum

Sharply down: the price has fallen very quickly lately (RSI 27).

Distance to the high

The price is 50% below its 52-week high. Largest decline in 13 years: 89% (February 2021 to June 2026).

Chart figures for advanced users
SMA 50$76.07
Average price of the last 50 trading days, shows the short-term trend.
SMA 200$70.00
Average price of the last 200 trading days, shows the long-term trend.
RSI (14)27
Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
MACDbelow the signal line
Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
Support$40.43
The lowest closing price of the last twelve months.
Resistance$132.59
The highest closing price of the last twelve months.
Market cap
$2.86B
Div. yield
no dividend
Loss
10.0
on earnings for the next twelve months ($6.83 per share)
Fair value
$85.62

Snapshot

Computed from the data by fixed rules, no AI

  • Wix.com Ltd. belongs to the Software (Application) industry (Israel) and, with a market value of $2.76B, is number 98 of 189 companies in its industry on MEQIRI.
  • In fiscal 2025 it reported revenue of $1.99B (up 13.2% year on year) and earnings of $50.65M (down 63.4%).
  • For fiscal 2026, analysts expect on average revenue of $2.26B (up 13.2%) and adjusted earnings per share of $5.02 (down 31.5%).
Show more
  • MEQIRI Score 44 out of 100 (Weak): rank 712 of 857 in Technology, median 61.
  • Our model puts fair value at $85.62, with the price 20% below it.

In plain words

The numbers on this page in plain words, written by an AI

Strengths

  • Analysts expect strong earnings growthUp 25.9% a year through 2028 (estimates from 11 analysts).Growth 75

Weaknesses

  • Interest barely coveredOperating profit covers interest only 1.2 times.Stability 12
  • Loss-makingLoss of $187.75M over the last 12 months.Fundamentals 34
  • Share price fell sharplyDown 50% over the last 12 months.Momentum 45
44/ 100
MEQIRI Score
Weak

Its standout strength is growth, while profitability and stability hold the score back.

Daily figure as of 12 Nov 2026

How the score is calculated

Score overview

Score since yesterday from 41 to 44.

Fundamental quality fluctuates.

Profit consistency30% of years
Cash conversion (free cash flow to earnings, 12 months)not measured
ROIC (12 months)−10.5%
Positive free cash flow90% of years
How this category is measured

Score history

The full history of up to 20 years comes with MEQIRI Pro.

See plans

Crash risk high

How well MEQIRI warns

One of the 30% with the highest crash risk among smaller stocks.

From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.

What drives the risk

  • high price swings
  • weak fundamentals
  • price far below its 52-week high

Valuation

Valuation signal

Modestly undervalued
Price
$68.34
Fair value
$85.62
Gap to fair value
−20%

Closing price of 11 Nov 2026, used by the daily score.

In our model the price counts as cheap below $57.08 and expensive above $171.25 (uncertainty very high, based on the price swings of the past year).

Calculated with a cost of equity of 16.2%. At 17.2% the fair value would be $79.20, at 15.2% it would be $93.17.

Valuation metrics

no data
no data
Fair value (model)
$85.62

From the cash-flow model alone; without earnings there is no industry value.

Calculate with your own assumptions

Company performance

This shows several years of history with an automatic assessment.

Revenue

16 years

In the twelve months to 30 Sep 2026, revenue rose 14% on the twelve months before. Revenue has grown strongly since 2010, at around 42% per year.

Margins

16 years
  • Gross margin
  • Operating margin
  • Net margin

In fiscal 2025: gross 68%, operating 0%, net 3%. Last 12 months: net −9%.

Debt & balance sheet

latest quarter
−4.33
1.2x
0.64
Cash & equivalents
$1.04B

Debt is elevated. Keep an eye on the interest burden and refinancing.

Earnings

Next earnings
3 Mar 2027in 111 days
Last reported
10 Nov 2026EPS reported $1.42 (expected $1.40)in line with expectations

Analyst estimates

Earnings estimates have barely changed since 15 Oct 2026.

Fiscal 202618 analysts
Earnings per share
$5.02+0.2%
Revenue
$2.26B0.0%
Fiscal 202718 analysts
Earnings per share
$7.11+0.3%
Revenue
$2.5B+0.1%

MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.

Company outlook confirmed

Share price after the results: +13.6%

Guidance maintained: bookings to grow at a low-teens percentage, revenue at a low to mid-teens percentage and free cash flow margin in the high teens.

Supporting passage from the call, verbatim
“We are maintaining our current guidance and continue to expect bookings to grow at a low teens percentage, lagging revenue growth by a few points and revenue to grow at a low to mid-teens percentage on a year-over-year basis for the full year.”

The outlook is not part of the score and not a recommendation to buy or sell.

From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.

Insiders

Open-market purchases and sales by executives, board members and major holders

All insider purchases

No open-market purchases in the last 6 months. 7 insiders sold, $3.35M in total.

Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.

Not counted: 8 purchases under a fixed plan (compensation, savings plan or a pre-arranged Rule 10b5-1 trading plan).

  • Meyer Shelly BSale

    1 Sept 2026, Chief People Officer

    Shares
    479
    Price
    $95.00
    Value
    $45,505
  • Even-Haim YanivSale

    1 Sept 2026, CTO

    Shares
    320
    Price
    $95.00
    Value
    $30,400
  • Shai OmerSale

    1 Sept 2026, CMO

    Shares
    490
    Price
    $95.00
    Value
    $46,550
Show 12 more
  • Shemesh LiorSale

    1 Sept 2026, CFO

    Shares
    456
    Price
    $95.00
    Value
    $43,320
  • Zohar NirSale

    1 Sept 2026, President

    Shares
    647
    Price
    $95.00
    Value
    $61,465
  • Abrahami AvishaiSale

    1 Sept 2026, Chief Executive Officer

    Shares
    709
    Price
    $95.00
    Value
    $67,355
  • Meyer Shelly BPlan purchase

    31 Aug 2026, Chief People Officer

    Shares
    479
    Price
    $59.89
    Value
    $28,687
  • Even-Haim YanivPlan purchase

    31 Aug 2026, CTO

    Shares
    320
    Price
    $59.89
    Value
    $19,165
  • 31 Aug 2026, CMO

    Shares
    490
    Price
    $59.89
    Value
    $29,346
  • Shemesh LiorPlan purchase

    31 Aug 2026, CFO

    Shares
    456
    Price
    $59.89
    Value
    $27,310
  • 31 Aug 2026, President

    Shares
    647
    Price
    $59.89
    Value
    $38,749
  • Abrahami AvishaiPlan purchase

    31 Aug 2026, Chief Executive Officer

    Shares
    709
    Price
    $59.89
    Value
    $42,462
  • Gutler RonSale

    27 Aug 2026, Board

    Shares
    5,718
    Price
    $85.42
    Value
    $488,432
  • Zohar NirSale

    25 Aug 2026, President

    Shares
    29,026
    Price
    $85.59
    Value
    $2.48M
  • Zohar NirSale

    24 Aug 2026, President

    Shares
    974
    Price
    $85.28
    Value
    $83,063

Partial trades from one filing are shown in one row, with the average price.

Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.

What happened at Wix.com

The key events of the last six months from our own data. A click takes you to the matching card.

Sector comparison

857 rated companies in Technology

Rank 712 of 857
712/ 857
This company
44
Sector median
61

Categories against the sector median

ProfitabilityMedian of 857 companies30 (median 59)29 below the median
GrowthMedian of 857 companies75 (median 68)7 above the median
FundamentalsMedian of 857 companies34 (median 67)33 below the median
ValuationMedian of 788 companies with a value69 (median 52)17 above the median
StabilityMedian of 857 companies12 (median 67)55 below the median
Capital allocationMedian of 857 companies40 (median 53)13 below the median
Technical analysisMedian of 857 companies50 (median 59)9 below the median
MomentumMedian of 857 companies45 (median 56)11 below the median

The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.

Competitors in Software (Application)

The next larger and next smaller companies by market value

All 189 Software (Application) stocks

ETFs that hold Wix.com

Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.

ETFWeightCostFund size
WisdomTree Cloud Computing UCITS ETF USD AccWTEJ1.33%0.40%€300.71M
iShares Digitalisation UCITS ETF2B790.13%0.40%€726.22M
iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG0.04%0.35%€434.1M
Show 5 more

Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).

Data status and sources

Score
Daily value of 12 Nov 2026, recalculated nightly
Price
Closing price of 12 Nov 2026
Latest annual report
Fiscal year 2025, period end 31 Dec 2025
Source
Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.

Mandatory disclosures for this rating

  • ; time horizon around 12 months
  • Rated Weak, published since 7 Nov 2026 (in the score history since 6 Mar 2026)
  • Valuation signal Fairly valued since 7 Nov 2026
  • End-of-day prices, metrics cached for up to 24 hours
  • Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
  • Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
  • Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.

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