To the full analysis
Buyback calculator for Wix.com
Wix.com stock: key metrics
WIXWix.com had an operating margin of 0.1% and a return on invested capital (ROIC) of 0.1% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2010 | 77.4% | −115.3% | −116.6% |
| 2011 | 78.5% | −90.9% | −92.4% |
| 2012 | 78.9% | −34.3% | −34.3% |
| 2013 | 81.0% | −33.0% | −35.7% |
| 2014 | 81.6% | −39.2% | −39.9% |
| 2015 | 82.8% | −23.9% | −25.2% |
| 2016 | 84.4% | −15.2% | −16.2% |
| 2017 | 83.7% | −11.7% | −13.2% |
| 2018 | 79.0% | −5.1% | −6.1% |
| 2019 | 74.3% | −10.8% | −11.6% |
| 2020 | 68.2% | −20.2% | −17.0% |
| 2021 | 61.5% | −25.6% | −9.2% |
| 2022 | 62.1% | −20.6% | −30.6% |
| 2023 | 67.2% | −1.6% | 2.1% |
| 2024 | 67.9% | 5.7% | 7.9% |
| 2025 | 68.1% | 0.1% | 2.5% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2010 | 0.0% | no data | 0.0% |
| 2011 | −100.0% | no data | −100.0% |
| 2012 | 141.6% | no data | −92.8% |
| 2013 | −46.1% | −77.9% | −24.9% |
| 2014 | −100.0% | no data | −47.8% |
| 2015 | 200.0% | no data | −34.4% |
| 2016 | 200.0% | no data | −21.8% |
| 2017 | −100.0% | no data | −17.0% |
| 2018 | −24.4% | −9.1% | −4.4% |
| 2019 | −42.2% | −11.1% | −8.0% |
| 2020 | −58.1% | −16.4% | −8.8% |
| 2021 | −80.4% | −20.2% | −5.7% |
| 2022 | 161.4% | −20.4% | −24.2% |
| 2023 | −60.8% | −2.2% | 1.8% |
| 2024 | −100.0% | 9.2% | 7.2% |
| 2025 | −13.8% | 0.1% | 1.9% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 6 Mar 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.