Rocky Brands stock
RCKYNASDAQRocky Brands, Inc., Consumer CyclicalISIN US7745151008
72Score 72 out of 100, Strong
Price and trend
87 / 100
Price history
+72% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 23% above it.
Since July 2025 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 62).
The price is 5.3% below its 52-week high. Largest decline in 20 years: 87% (July 2007 to October 2008).
Chart figures for advanced users
- SMA 50$46.66
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$42.05
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)62
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$28.67
- The lowest closing price of the last twelve months.
- Resistance$54.60
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Rocky Brands, Inc. belongs to the Apparel (Footwear & Accessories) industry (United States) and, with a market value of $389.42M, is number 19 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $481.98M (up 6.2% year on year) and earnings of $22.27M (up 95.6%).
- MEQIRI Score 72 out of 100 (Strong): rank 123 of 603 in Consumer Cyclical, median 61.
Show more
- The P/E is 11.4 (Apparel (Footwear & Accessories) median 17.4, own median of recent years 13.3).
- Our model puts fair value at $75.13, with the price 30% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Below fair valuePrice 30% below the fair value of $75.13.Valuation 86
- Reliable dividendNo dividend cut for 13 years.Capital allocation 58
- Growing faster than its industryRevenue up 11.7% a year since 2020, Apparel (Footwear & Accessories) median 7%.Growth 67
Weaknesses
- Volatile share priceVolatility 55% a year over the last 12 months.Stability 60
Its standout strengths are momentum and technical analysis.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price up very strongly over the past year
- high price swings
What lowers it
- price near its 52-week high
- stable momentum
Valuation
Valuation signal
Significantly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $53.66 and expensive above $125.22 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $71.43 (cash-flow model) and $78.83 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 9%. At 10% the fair value would be $68.93, at 8% it would be $84.35.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (17.4).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 10.8% on the twelve months before. Revenue has grown solidly since 2006, at about 3% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 41%, operating 8%, net 5%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 2 Mar 2027in 109 days
- Last reported
- 27 Oct 2026EPS reported $1.76 (expected $1.50)above expectations
Analyst estimates
- Earnings per share
- $5.29+7.0%
- Revenue
- $532.47M+1.8%
- Earnings per share
- $4.28+1.8%
- Revenue
- $561.89M+2.6%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +8.7%Rocky Brands raised its 2026 revenue guidance to approximately 10.5% growth, up from 8.5%, and increased its EPS guidance to about $5.30, up from about $5.
“For 2026, we now expect revenue to increase approximately 10.5% over 2025, up from our prior guidance of 8.5% increase.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 27 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
One insider bought on the open market in the last 6 months, $24,315 in total. 7 insiders sold, $1.22M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Moore Robert Burton Jr.Sale
5 Aug 2026, Board
- Shares
- 3,000
- Price
- $49.73
- Value
- $149,190
- Jordan William LSale
4 Aug 2026, Board
- Shares
- 989
- Price
- $51.87
- Value
- $51,299
- Loveland Curtis ASale
4 Aug 2026, Assistant Secretary
- Shares
- 3,483
- Price
- $50.54
- Value
- $176,043
Show 7 more
- Hahn Robyn R.Sale
4 Aug 2026, Board
- Shares
- 3,000
- Price
- $50.97
- Value
- $152,910
- Finn Michael LSale
3 Aug 2026, Board
- Shares
- 3,000
- Price
- $50.97
- Value
- $152,913
- Jordan William LSale
31 Jul 2026, Board
- Shares
- 2,011
- Price
- $48.48
- Value
- $97,493
- Winbigler Tracie A.Sale
31 Jul 2026, Board
- Shares
- 3,000
- Price
- $47.45
- Value
- $142,337
- Haning G CourtneySale
30 Jul 2026, Board
- Shares
- 3,000
- Price
- $49.06
- Value
- $147,180
- Smith Dwight EricPurchase
30 Jul 2026, Board
- Shares
- 500
- Price
- $48.63
- Value
- $24,315
- Loveland Curtis ASale
30 Jul 2026, Assistant Secretary
- Shares
- 3,000
- Price
- $49.62
- Value
- $148,860
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Rocky Brands
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
603 rated companies in Consumer Cyclical
- This company
- 72
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- Capri HoldingsCPRI $2.11B56
- Wolverine World WideWWW $1.88B68
- OVSOVS.MI $1.67B61
- Reformation Inc. (California)REF $1.07B55
- Fossil GroupFOSL $589.61M43
- Weyco GroupWEYS $577.47M81
- Van de VeldeVAN.BR $410.83M72
- Designer BrandsDBI $369.99M54
ETFs that hold Rocky Brands
Held by 2 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.02% | 0.30% | €4.22B |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.01% | 0.30% | €2.17B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong since 10 Nov 2026, previously Neutral
- Valuation signal Undervalued since 11 Nov 2026, previously Fairly valued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.