Reformation Inc. (California) stock
REFNYSEConsumer CyclicalISIN US75867H1068
54Score 54 out of 100, Neutral
Price and trend
77 / 100
Price history
+20% since 2026The chart shows daily closing prices since 30 Jul 2026, adjusted for stock splits and excluding dividends. Click into the chart to set a price alert at that price.
Normal: the price is neither overheated nor sold off (RSI 61).
The price is 11% below its 52-week high. Largest decline since 30 Jul 2026: 29% (August 2026 to September 2026).
Chart figures for advanced users
- SMA 50$14.72
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$18.13
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)61
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$12.04
- The lowest closing price of the last twelve months.
- Resistance$20.34
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Reformation Inc. (California) belongs to the Apparel (Footwear & Accessories) industry (United States) and, with a market value of $1.07B, is number 15 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $507.1M (up 15.7% year on year) and earnings of $12.64M (down 61.6%).
- MEQIRI Score 54 out of 100 (Neutral): rank 415 of 602 in Consumer Cyclical, median 61.
Show more
- Our model puts fair value at $9.72, with the price 93% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Analysts expect strong earnings growthUp 113.7% a year through 2027 (estimates from 5 analysts).Growth 50
Weaknesses
- Negative free cash flowFree cash flow −$17.87M over the last 12 months.Fundamentals 59
- Interest barely coveredOperating profit covers interest only 2.2 times.Stability 47
Its standout strengths are momentum and technical analysis, while profitability and valuation hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 53 to 54.
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansValuation
Valuation signal
Modestly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $6.48 and expensive above $19.43 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 9.3%. At 10.3% the fair value would be $8.14, at 8.3% it would be $11.99.
Valuation metrics
From the cash-flow model alone; after a one-off collapse in earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In fiscal 2025, revenue rose 15.7% on the prior year. Revenue has grown strongly since 2023, at around 19% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 60%, operating 6%, net 2%.
Debt & balance sheet
Fiscal 2025Debt is moderate, but interest coverage is weak. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 3 Mar 2027in 111 days
- Last reported
- 5 Nov 2026EPS reported $0.02 (expected $0.02)below expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $0.170.0%
- Revenue
- $604.97M0.0%
- Earnings per share
- $0.640.0%
- Revenue
- $703.5M0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +2.8%2026 net revenue outlook of $602 million to $606 million (up 18.6% to 19.5%) reflects the strong second quarter; the company gave no comparison with the old outlook.
“We expect net revenue to be in the range of $602 million to $606 million, representing approximately 18.6% to 19.5% growth as compared to last year.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 10 Sep 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 2 insiders sold, $61.4M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
Not counted: 3 purchases under a fixed plan (compensation, savings plan or a pre-arranged Rule 10b5-1 trading plan).
- Aflalo YaelSale
1 Sept 2026, Board
- Shares
- 60,298
- Price
- $13.95
- Value
- $841,157
- Refo SCSpSale
1 Sept 2026, Major holder
- Shares
- 149,596
- Price
- $13.95
- Value
- $2.09M
- Kleine BrigittePlan purchase
31 Jul 2026, Board
- Shares
- 200
- Price
- $15.00
- Value
- $3,000
Show 4 more
- Allen ZipporahPlan purchase
31 Jul 2026, Board
- Shares
- 3,500
- Price
- $15.00
- Value
- $52,500
- Coyle John JosephPlan purchase
31 Jul 2026, Board
- Shares
- 200,000
- Price
- $15.00
- Value
- $3M
- Refo SCSpSale
31 Jul 2026, Major holder
- Shares
- 2,987,199
- Price
- $13.95
- Value
- $41.67M
- Aflalo YaelSale
29 Jul 2026, Board
- Shares
- 1,204,029
- Price
- $13.95
- Value
- $16.8M
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Reformation Inc. (California)
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 54
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- Steven MaddenSHOO $3.12B74
- Capri HoldingsCPRI $2.16B57
- Wolverine World WideWWW $1.8B67
- OVSOVS.MI $1.69B62
- Fossil GroupFOSL $589.61M43
- Weyco GroupWEYS $588.39M81
- Van de VeldeVAN.BR $410.83M72
- Rocky BrandsRCKY $398.3M72
ETFs that hold Reformation Inc. (California)
Held by 2 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.01% | 0.30% | €2.17B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.01% | 0.30% | €4.22B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 27 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 21 Oct 2026)
- Valuation signal Fairly valued since 11 Nov 2026, previously Overvalued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.