NIKE stock
NKENYSENIKE, Inc., Consumer CyclicalISIN US6541061031
61Score 61 out of 100, Neutral
Price and trend
56 / 100
Price history
−39% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 15% below it.
Since November 2025 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 50).
The price is 43% below its 52-week high. Largest decline in 20 years: 81% (November 2021 to October 2026).
Chart figures for advanced users
- SMA 50$36.91
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$45.03
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)50
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$33.87
- The lowest closing price of the last twelve months.
- Resistance$67.78
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- NIKE, Inc. belongs to the Apparel (Footwear & Accessories) industry (United States) and, with a market value of $56.92B, is the largest of 20 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $46.4B (up 0.2% year on year) and earnings of $3.11B (down 3.4%).
- For fiscal 2027, analysts expect on average revenue of $42.83B (down 7.7%) and adjusted earnings per share of $1.27 (down 39.3%).
Show more
- MEQIRI Score 61 out of 100 (Neutral): rank 312 of 602 in Consumer Cyclical, median 61.
- The P/E is 18.4 (Apparel (Footwear & Accessories) median 17.4, own median of recent years 30.6).
- Our model puts fair value at $46.19, with the price 17% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Reliable dividendNo dividend cut for 35 years.Capital allocation 84
- Consistently profitableProfit in all 10 fiscal years from 2017 to 2026.Fundamentals 84
- High dividend yieldDividend yield 4.28%, Apparel (Footwear & Accessories) median 1.98%.Capital allocation 84
Weaknesses
- Margin fallingOperating margin 8.2%, average of the prior years 12.3% (to 2025).
- Share price fell sharplyDown 37% over the last 12 months.Momentum 38
- Earnings per share fallingDown 10.4% a year since 2021.Growth 16
Its standout strengths are fundamentals and capital allocation, while momentum and growth hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 62 to 61.
Fundamentals are strong, with stable profits.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What drives the risk
- price far below its 52-week high
What lowers it
- solid fundamentals
- low growth grade (crashed less often in the backtest)
- price not overheated over the past year
Valuation
Valuation signal
Modestly undervaluedIn our model the price counts as cheap below $35.53 and expensive above $65.98 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $56.10 (cash-flow model) and $36.28 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $41.05, at 7.8% it would be $53.94.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (17.4).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 31 Aug 2026, revenue fell 1.2% on the twelve months before. Revenue has grown solidly since 2007, at about 6% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 43%, operating 8%, net 7%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 17 Dec 2026in 35 days
- Last reported
- 1 Oct 2026EPS reported $0.48 (expected $0.43)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $1.27+0.1%
- Revenue
- $42.83B−0.1%
- Earnings per share
- $1.49−0.8%
- Revenue
- $42.95B−0.2%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: −4.3%The full year outlook now given reflects continued gross margin pressure and fixed cost deleverage from lower revenue and higher input costs, only partly offset by disciplined expense management.
“This outlook reflects continued pressure on gross margin and fixed cost deleverage associated with lower revenue levels, higher input costs, but partially offset by disciplined expense management.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 1 Oct 2026 (fiscal Q1 2027), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 5 insiders sold, $1.57M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- McCartney PhilipSale
9 Sept 2026, EVP: CHIEF INN,PROD&DSG OFCR
- Shares
- 2,559
- Price
- $37.59
- Value
- $96,193
- Leinwand RobertSale
9 Sept 2026, EVP: Chief Legal Officer
- Shares
- 3,646
- Price
- $37.59
- Value
- $137,053
- Alagirisamy VenkateshSale
9 Sept 2026, EVP: CHIEF OPERATING OFFICER
- Shares
- 3,671
- Price
- $37.59
- Value
- $137,993
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- Montagne AmySale
7 Aug 2026, PRESIDENT, NIKE
- Shares
- 4,867
- Price
- $42.05
- Value
- $204,657
- Leinwand RobertSale
5 Aug 2026, EVP: Chief Legal Officer
- Shares
- 821
- Price
- $41.60
- Value
- $34,154
- Alagirisamy VenkateshSale
5 Aug 2026, EVP: CHIEF OPERATING OFFICER
- Shares
- 890
- Price
- $41.60
- Value
- $37,024
- McCartney PhilipSale
5 Aug 2026, EVP: CHIEF INN,PROD&DSG OFCR
- Shares
- 524
- Price
- $41.60
- Value
- $21,798
- Friend MatthewSale
5 Aug 2026, EVP: CFO
- Shares
- 2,463
- Price
- $41.60
- Value
- $102,461
- McCartney PhilipSale
12 Jun 2026, EVP: CHIEF INN,PROD&DSG OFCR
- Shares
- 17,398
- Price
- $46.18
- Value
- $803,440
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at NIKE
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 61
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next smaller companies by market value
- adidasADS.DE $33.32B70
- ASICS7936.T $22.66B78
- Deckers OutdoorDECK $11.8B84
- On HoldingONON $11.43B69
- Shenzhou International Group Holdings2313.HK $8.11B63
- CrocsCROX $7.32B84
- Birkenstock HoldingBIRK $6.51B69
- Huali Industrial Group300979.SZ $6.34B61
ETFs that hold NIKE
Held by 106 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Amundi Global Sport and eSport UCITS ETF AccGENY | 2.77% | 0.45% | €16.91M |
| State Street SPDR S&P U.S. Dividend Aristocrats UCITS ETF (Dist)SPYD | 1.84% | 0.35% | €3.62B |
| VanEck Morningstar US ESG Wide Moat UCITS ETFGMVM | 1.76% | 0.49% | €368.7M |
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| Xtrackers MSCI USA Consumer Discretionary UCITS ETF 1DXUCD | 0.98% | 0.12% | €150.96M |
| Amundi S&P Global Consumer Discretionary ESG UCITS ETF Accum-DR EURWELJ | 0.97% | 0.18% | €644.77M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 0.97% | 0.15% | €719.53M |
| State Street SPDR S&P U.S. Consumer Discretionary Select Sector UCITS ETF (Acc)ZPDD | 0.94% | 0.15% | €123.56M |
| iShares MSCI USA Quality Dividend Advanced UCITS ETFQDVD | 0.70% | 0.35% | €777.04M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 31 May 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 5 Sep 2025)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.