Crocs stock
CROXNASDAQCrocs, Inc., Consumer CyclicalISIN US2270461096
84Score 84 out of 100, Strong
Price and trend
80 / 100
Price history
+111% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 39% above it.
Since April 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Overheated: the price has risen very quickly lately (RSI 81).
The price is 2.1% below its 52-week high. Largest decline in 20 years: 99% (October 2007 to November 2008).
Chart figures for advanced users
- SMA 50$126.77
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$113.17
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)81
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$73.39
- The lowest closing price of the last twelve months.
- Resistance$160.23
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Crocs, Inc. belongs to the Apparel (Footwear & Accessories) industry (United States) and, with a market value of $7.17B, is number 7 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $4.04B (down 1.5% year on year) and a loss of $81.2M.
- For fiscal 2026, analysts expect on average revenue of $4.17B (up 3.2%) and adjusted earnings per share of $14.63 (up 17.6%).
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- MEQIRI Score 84 out of 100 (Strong): rank 4 of 596 in Consumer Cyclical, median 61.
- The P/E is 11.3 (Apparel (Footwear & Accessories) median 17.5, own median of recent years 11.7).
- Our model puts fair value at $320.65, with the price 51% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Growing faster than its industryRevenue up 23.9% a year since 2020, Apparel (Footwear & Accessories) median 7%.Growth 95
- Below fair valuePrice 51% below the fair value of $320.65.Valuation 82
- Share buybacksShare count down 20% since 2020.Capital allocation 89
Weaknesses
- Margin fallingOperating margin 3.7%, average of the prior years 24.9% (to 2024).
- Turned to a lossEarnings per share from $4.64 in 2020 to −$1.50.
- Interest barely coveredOperating profit covers interest only 1.8 times.Stability 43
Its standout strengths are momentum and growth, while stability holds the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high growth grade (crashed more often in the backtest)
- price up very strongly over the past year
What lowers it
- solid fundamentals
- price near its 52-week high
- stable momentum
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $229.03 and expensive above $534.41 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $398.29 (cash-flow model) and $243.00 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $286.63, at 7.8% it would be $371.73.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (17.5).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 0.7% on the twelve months before. Revenue has grown strongly since 2006, at around 14% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 58%, operating 4%, net −2%. Last 12 months: net 16%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 11 Feb 2027in 90 days
- Last reported
- 29 Oct 2026EPS reported $3.69 (expected $3.31)above expectations
Analyst estimates
Analysts have raised their 2027 earnings estimate by 7.7% since 15 Oct 2026.
- Earnings per share
- $14.63+4.8%
- Revenue
- $4.17B+1.8%
- Earnings per share
- $16.11+7.7%
- Revenue
- $4.33B+3.1%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +25.8%Crocs raised its full-year 2026 outlook for the third time: revenue now up about 3% instead of 1 to 2%, adjusted EPS now $14.45 to $14.65 versus $13.70 to $14 before, and HEYDUDE is now expected roughly flat instead of down 2 to 4%.
“As a result, we are raising our full year 2026 revenue guidance from up 1%-2% to up approximately 3%.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 29 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
2 insiders bought on the open market in the last 6 months, $612,570 in total. 4 insiders sold, $20.79M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Treff Douglas JSale
4 Nov 2026, Board
- Shares
- 10,714
- Price
- $159.21
- Value
- $1.71M
- Rees AndrewSale
3 Nov 2026, Chief Executive Officer
- Shares
- 40,000
- Price
- $152.89
- Value
- $6.12M
- Treff Douglas JSale
2 Nov 2026, Board
- Shares
- 14,802
- Price
- $152.20
- Value
- $2.25M
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- Campbell Rupert GeorgeSale
30 Oct 2026, EVP, Brand President, HEYDUDE
- Shares
- 2,645
- Price
- $150.87
- Value
- $399,055
- Frasch RonaldSale
30 Oct 2026, Board
- Shares
- 15,000
- Price
- $153.51
- Value
- $2.3M
- Smach Thomas JPurchase
15 Sept 2026, Board
- Shares
- 680
- Price
- $111.49
- Value
- $75,813
- Kaplan Beth JPurchase
15 Sept 2026, Board
- Shares
- 885
- Price
- $112.12
- Value
- $99,228
- Smach Thomas JPurchase
10 Sept 2026, Board
- Shares
- 4,000
- Price
- $109.38
- Value
- $437,530
- Rees AndrewSale
10 Aug 2026, Chief Executive Officer
- Shares
- 19,072
- Price
- $138.91
- Value
- $2.65M
- Rees AndrewSale
7 Aug 2026, Chief Executive Officer
- Shares
- 10,928
- Price
- $137.76
- Value
- $1.51M
- Rees AndrewSale
5 Jun 2026, Chief Executive Officer
- Shares
- 32,688
- Price
- $118.09
- Value
- $3.86M
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Crocs
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
596 rated companies in Consumer Cyclical
- This company
- 84
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- ASICS7936.T $21.54B77
- Deckers OutdoorDECK $11.28B82
- On HoldingONON $10.89B67
- Shenzhou International Group Holdings2313.HK $8.06B63
- Huali Industrial Group300979.SZ $6.38B61
- Birkenstock HoldingBIRK $6.35B68
- PUMAPUM.DE $4.27B45
- Steven MaddenSHOO $3.01B73
ETFs that hold Crocs
Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.75% | 0.39% | €1.49B |
| State Street SPDR S&P 400 U.S. Mid Cap UCITS ETF (Acc)SPY4 | 0.22% | 0.30% | €5.36B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.19% | 0.30% | €964.08M |
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| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.18% | 0.43% | €2.5B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.16% | 0.10% | €395.74M |
| Franklin U.S. Equity UCITS ETFFLXU | 0.13% | 0.20% | €56.76M |
| Invesco Global Buyback Achievers UCITS ETFBBCK | 0.13% | 0.39% | €190.04M |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.07% | 0.45% | €1.54B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Jul 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.
