PUMA stock
PUM.DEXETRAPUMA SE, Consumer CyclicalISIN DE0006969603WKN 696960
46Score 46 out of 100, Weak
Price and trend
69 / 100
Price history
+55% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 4.5% above it.
Since October 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 59).
The price is 13% below its 52-week high. Largest decline in 20 years: 87% (November 2021 to November 2025).
Chart figures for advanced users
- SMA 50$26.61
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$27.88
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)59
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$17.20
- The lowest closing price of the last twelve months.
- Resistance$33.38
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- PUMA SE belongs to the Apparel (Footwear & Accessories) industry (Germany) and, with a market value of $4.29B, is number 10 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $8.12B (down 17.3% year on year) and a loss of $718.25M.
- For fiscal 2026, analysts expect on average revenue of $7.7B (down 5.1%) and adjusted earnings per share of −$1.77.
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- MEQIRI Score 46 out of 100 (Weak): rank 506 of 602 in Consumer Cyclical, median 61.
- Our model puts fair value at $34.48, with the price 14% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
None of our strength checks applies.
Weaknesses
- Margin fallingOperating margin −4.9%, average of the prior years 7.2% (to 2024).Profitability 23
- Loss-makingLoss of $487.14M over the last 12 months.Fundamentals 60
- Turned to a lossEarnings per share from $0.59 in 2020 to −$4.86.Growth 22
Its standout strength is momentum, while profitability and growth hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- low growth grade (crashed less often in the backtest)
Valuation
Valuation signal
Fairly valuedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $24.63 and expensive above $57.47 (uncertainty high, based on the price swings of the past year).
Calculated with a cost of equity of 8%. At 9% the fair value would be $28.47, at 7% it would be $43.03.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue fell 19.5% on the twelve months before. Revenue has grown solidly since 2006, at about 6% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 45%, operating −5%, net −9%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 24 Feb 2027in 104 days
- Last reported
- 30 Oct 2026EPS reported −$0.42 (expected −$0.37)below expectations
Analyst estimates
Analysts have cut their 2027 earnings estimate by 19.1% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- −$1.77−2.8%
- Revenue
- $7.7B+0.1%
- Earnings per share
- $0.23−19.1%
- Revenue
- $8.09B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −1.1%2026 outlook reiterated (low to mid single digit sales decline, substantially better gross margin); the second quarter is expected to come in clearly below the first.
“as Arthur outlined, I think on the way forward, we expect the second half of 2026 to be stronger than the first half of 2026.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 30 Apr 2026 (fiscal Q1 2026), read by AI.
What happened at PUMA
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 46
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- Shenzhou International Group Holdings2313.HK $8.11B63
- CrocsCROX $7.32B84
- Birkenstock HoldingBIRK $6.51B69
- Huali Industrial Group300979.SZ $6.34B61
- Steven MaddenSHOO $3.12B74
- Capri HoldingsCPRI $2.16B57
- Wolverine World WideWWW $1.8B67
- OVSOVS.MI $1.69B62
ETFs that hold PUMA
Held by 44 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Deka STOXX Europe Strong Value 20 UCITS ETFEL4D | 6.37% | 0.65% | €56.19M |
| Deka STOXX Europe Strong Style Composite 40 UCITS ETFEL4E | 3.42% | 0.66% | €37.12M |
| Amundi MDAX ESG UCITS ETFC007 | 2.30% | 0.30% | €182.49M |
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| Xtrackers MDAX ESG Screened UCITS ETF 1DXDGM | 2.20% | 0.40% | €74.55M |
| Invesco MDAX UCITS ETFDEAM | 1.90% | 0.19% | €626.66M |
| Amundi Global Sport and eSport UCITS ETF AccGENY | 1.14% | 0.45% | €16.91M |
| iShares EURO STOXX Small UCITS ETFIQQS | 0.92% | 0.40% | €405.6M |
| Amundi Global Gender Equality UCITS ETF AccVOOM | 0.72% | 0.20% | €55.72M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = €0.8987)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 1 May 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.