Deckers Outdoor stock
DECKNYSEDeckers Outdoor Corporation, Consumer CyclicalISIN US2435371073
82Score 82 out of 100, Strong
Price and trend
57 / 100
Price history
+0.2% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 14% below it.
Since August 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 57).
The price is 30% below its 52-week high. Largest decline in 20 years: 77% (December 2007 to March 2009).
Chart figures for advanced users
- SMA 50$82.54
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$98.67
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)57
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$77.51
- The lowest closing price of the last twelve months.
- Resistance$120.94
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Deckers Outdoor Corporation belongs to the Apparel (Footwear & Accessories) industry (United States) and, with a market value of $11.28B, is number 4 of 20 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $5.47B (up 9.8% year on year) and earnings of $1.02B (up 6%).
- For fiscal 2027, analysts expect on average revenue of $5.71B (up 4.3%) and adjusted earnings per share of $7.78 (up 10.5%).
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- MEQIRI Score 82 out of 100 (Strong): rank 12 of 603 in Consumer Cyclical, median 61.
- The P/E is 10.8 (Apparel (Footwear & Accessories) median 17.5, own median of recent years 17.6).
- Our model puts fair value at $196.47, with the price 57% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 104.4% in fiscal 2026, Apparel (Footwear & Accessories) median 7.6%.Profitability 93
- Below fair valuePrice 57% below the fair value of $196.47.Valuation 95
- Earnings per share growingUp 25.4% a year since 2021.Growth 86
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are fundamentals and valuation, while momentum holds the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 84 to 82.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high growth grade (crashed more often in the backtest)
- price far below its 52-week high
What lowers it
- solid fundamentals
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $140.34 and expensive above $327.45 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $255.55 (cash-flow model) and $137.39 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $173.91, at 7.8% it would be $230.40.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (17.5).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 6.3% on the twelve months before. Revenue has grown strongly since 2006, at around 16% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 58%, operating 23%, net 19%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 4 Feb 2027in 83 days
- Last reported
- 22 Oct 2026EPS reported $2.03 (expected $1.79)above expectations
Analyst estimates
Analysts have raised their 2027 earnings estimate by 3.3% since 15 Oct 2026.
- Earnings per share
- $7.78+3.3%
- Revenue
- $5.71B−3.0%
- Earnings per share
- $8.10−2.8%
- Revenue
- $6.04B−4.4%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −6.3%The revenue guidance for fiscal 2027 stays at $5.86 billion to $5.91 billion, while the first quarter came in above expectations.
“We still expect total company revenue in the range of $5.86 billion to $5.91 billion, reflecting high single-digit growth versus the prior year.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 23 Jul 2026 (fiscal Q1 2027), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases or sales in the last 6 months.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Deckers Outdoor
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
603 rated companies in Consumer Cyclical
- This company
- 82
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- NIKENKE $56.09B61
- adidasADS.DE $33.15B70
- ASICS7936.T $21.54B77
- On HoldingONON $10.89B67
- Shenzhou International Group Holdings2313.HK $8.06B63
- CrocsCROX $7.17B84
- Huali Industrial Group300979.SZ $6.38B61
- Birkenstock HoldingBIRK $6.35B68
ETFs that hold Deckers Outdoor
Held by 108 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Amundi Global Gender Equality UCITS ETF AccVOOM | 0.69% | 0.20% | €55.72M |
| iShares MSCI World Consumer Discretionary Sector Advanced UCITS ETF36BB | 0.48% | 0.18% | €33.17M |
| iShares Edge MSCI USA Quality Factor UCITS ETFQDVB | 0.31% | 0.20% | €1.89B |
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| iShares MSCI USA Mid-Cap Equal Weight UCITS ETFQDVC | 0.30% | 0.20% | €268.74M |
| Invesco Global Active ESG Equity UCITS ETFIQSE | 0.28% | 0.30% | €3.11B |
| Xtrackers MSCI USA Consumer Discretionary UCITS ETF 1DXUCD | 0.25% | 0.12% | €150.96M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 0.25% | 0.15% | €719.53M |
| State Street SPDR S&P U.S. Consumer Discretionary Select Sector UCITS ETF (Acc)ZPDD | 0.24% | 0.15% | €123.56M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 31 Mar 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Jul 2022)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.