adidas stock
ADS.DEXETRAadidas AG, Consumer CyclicalISIN DE000A1EWWW0WKN A1EWWW
70Score 70 out of 100, Strong
Price and trend
70 / 100
Price history
+7.4% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 13% above it.
Since September 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Overheated: the price has risen very quickly lately (RSI 71).
The price is 5.8% below its 52-week high. Largest decline in 20 years: 72% (August 2021 to November 2022).
Chart figures for advanced users
- SMA 50$171.33
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$172.97
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)71
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$144.99
- The lowest closing price of the last twelve months.
- Resistance$208.21
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- adidas AG belongs to the Apparel (Footwear & Accessories) industry (Germany) and, with a market value of $33.15B, is number 2 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $27.49B (up 4.8% year on year) and earnings of $1.48B (up 75.4%).
- For fiscal 2026, analysts expect on average revenue of $30.04B (up 9.3%) and adjusted earnings per share of $10.55 (up 28%).
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- MEQIRI Score 70 out of 100 (Strong): rank 146 of 603 in Consumer Cyclical, median 61.
- The P/E is 18.8 (Apparel (Footwear & Accessories) median 17.5, own median of recent years 30.8).
- Our model puts fair value at $281.83, with the price 30% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 27.7% a year since 2020.Growth 57
- Below fair valuePrice 30% below the fair value of $281.83.Valuation 78
- Share buybacksShare count down 9% since 2020.Capital allocation 79
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are capital allocation and valuation.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- price near its 52-week high
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $201.31 and expensive above $469.72 (uncertainty high, one part of the fair value is more than twice the other).
The two parts of the fair value come to $381.14 (cash-flow model) and $182.52 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 7.1%. At 8.1% the fair value would be $252.27, at 6.1% it would be $325.98.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (17.5).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 7.9% on the twelve months before. Revenue has grown solidly since 2006, at about 5% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 47%, operating 8%, net 5%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 3 Mar 2027in 110 days
- Last reported
- 29 Oct 2026EPS reported $4.52 (expected $3.81)above expectations
Analyst estimates
Analysts have raised their 2026 earnings estimate by 3.6% since 15 Oct 2026.
- Earnings per share
- $10.55+3.6%
- Revenue
- $30.04B+0.6%
- Earnings per share
- $12.89+0.8%
- Revenue
- $32.32B+0.9%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +6.6%Adidas raised its 2026 EBIT guidance to EUR 2.5 billion from EUR 2.3 billion and confirmed 9 to 10 percent revenue growth, plus high single digit growth and around 10 percent margin for 2027.
“The revenue guidance of 9%-10% in Q4, it can, of course, be higher than 9%-10%, so that might happen.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 29 Oct 2026 (fiscal Q3 2026), read by AI.
What happened at adidas
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
603 rated companies in Consumer Cyclical
- This company
- 70
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Footwear & Accessories)
The next larger and next smaller companies by market value
- NIKENKE $56.09B61
- ASICS7936.T $21.54B77
- Deckers OutdoorDECK $11.28B82
- On HoldingONON $10.89B67
- Shenzhou International Group Holdings2313.HK $8.06B63
- CrocsCROX $7.17B84
- Huali Industrial Group300979.SZ $6.38B61
- Birkenstock HoldingBIRK $6.35B68
ETFs that hold adidas
Held by 161 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE)EXH7 | 3.83% | 0.46% | €194.73M |
| Amundi Global Sport and eSport UCITS ETF AccGENY | 3.74% | 0.45% | €16.91M |
| iShares MSCI Europe Consumer Discretionary Sector UCITS ETFESIC | 3.73% | 0.18% | €113.79M |
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| State Street SPDR MSCI Europe Consumer Discretionary UCITS ETFSPYR | 3.70% | 0.18% | €74.99M |
| Deka DAX ex Financials 30 UCITS ETFELF0 | 3.01% | 0.31% | €19.34M |
| Xtrackers DAX ESG Screened UCITS ETF 1DXDDX | 2.78% | 0.09% | €591.73M |
| Amundi DAX 50 ESG II UCITS ETF DistE909 | 2.50% | 0.15% | €323.69M |
| UBS MSCI EMU Socially Responsible UCITS ETF A DistributionUIMR | 1.88% | 0.20% | €1.22B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = €0.9024)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 3 Nov 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.