MINISO Group Holding stock
MNSONYSEMINISO Group Holding Limited, Consumer CyclicalISIN US66981J1025
62Score 62 out of 100, Neutral
Price and trend
52 / 100
Price history
−50% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 18% below it.
Since January 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 69).
The price is 50% below its 52-week high. Largest decline in 6 years: 87% (February 2021 to September 2022).
Chart figures for advanced users
- SMA 50$9.67
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$13.26
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)69
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$8.60
- The lowest closing price of the last twelve months.
- Resistance$21.87
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- MINISO Group Holding Limited belongs to the Specialty Retail industry (China) and, with a market value of $3.42B, is number 47 of 86 companies in its industry on MEQIRI.
- American depositary receipt (ADR): 1 ADR = 4 shares.
- In fiscal 2025 it reported revenue of $3.22B (up 26.2% year on year) and earnings of $180.71M (down 54%).
Show more
- MEQIRI Score 62 out of 100 (Neutral): rank 290 of 596 in Consumer Cyclical, median 61.
- The P/E is 18 (Specialty Retail median 22.8, own median of recent years 31).
- Our model puts fair value at $15.97, with the price 32% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Growing faster than its industryRevenue up 19% a year since 2019, Specialty Retail median 11%.Growth 75
- Below fair valuePrice 32% below the fair value of $15.97.Valuation 86
- Earnings turn into cashFree cash flow 132% of earnings over the last 12 months.Fundamentals 74
Weaknesses
- Share price fell sharplyDown 50% over the last 12 months.Momentum 27
Its standout strengths are valuation and growth, while momentum holds the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 63 to 62.
Fundamentals are strong, with strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price far below its 52-week high
What lowers it
- price not overheated over the past year
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $12.29 and expensive above $22.82 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $18.06 (cash-flow model) and $13.88 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $14.74, at 7.8% it would be $17.65.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (22.8).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue rose 25.7% on the twelve months before. Revenue has grown strongly since 2018, at around 15% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 45%, operating 15%, net 6%.
Debt & balance sheet
Fiscal 2025Debt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- No date announced.
- Last reported
- 28 Aug 2026below expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- 7.46+1.9%
- Revenue
- $3.72B+0.1%
- Earnings per share
- 8.88+1.9%
- Revenue
- $4.13B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook mixed
Share price after the results: −14.0%China is growing faster than expected (first half up 26.2%), while overseas fell short of guidance and is expected to see a net reduction of 50 to 70 stores in the second half.
“In H2, we proactively slowed down overseas, continue to close a batch of the low-efficiency distributor store and also controlling the pace of the directly operated stores opening, we expect a net reduction of 50 to 70 stores for overseas market in H2, a net addition of 40 to 50 directly operated stores and a net …”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 28 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
2 insiders bought on the open market in the last 6 months, $7.24M in total.
- Zhang Jingjing EasonPurchase
29 Sept 2026, VP and Chief Financial Officer
- Shares
- 150,600
- Price
- $2.26
- Value
- $340,100
- Ye Guofu, Yang Yunyun (Alice)Purchase
1 Jun 2026, Chief Executive Officer
- Shares
- 150,000
- Price
- $3.35
- Value
- $502,410
- Ye Guofu, Yang Yunyun (Alice)Purchase
29 May 2026, Chief Executive Officer
- Shares
- 1,950,000
- Price
- $3.28
- Value
- $6.4M
Shares and prices per ordinary share as filed with the SEC, not per depositary receipt (1 ADR = 4 shares).
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at MINISO Group Holding
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
596 rated companies in Consumer Cyclical
- This company
- 62
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- Academy Sports and OutdoorsASO $4.14B72
- JumboBELA.AT $4.11B84
- FielmannFIE.DE $4.02B76
- Clas OhlsonCLAS-B.ST $3.52B80
- Warby ParkerWRBY $3.33B48
- LagardereMMB.PA $2.98B58
- Advance Auto PartsAAP $2.76B49
- Bob's Discount FurnitureBOBS $2.7B72
ETFs that hold MINISO Group Holding
Held by 1 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Avantis Emerging Markets Equity UCITS ETF USD AccAVEM | 0.00% | 0.35% | €284.54M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = CN¥6.6683)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 31 Oct 2025)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.