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MINISO Group Holding stock: growth
MNSOMINISO Group Holding reported $3.22B in revenue for fiscal 2025, up 26.2% on the prior year, up 19% a year on average over up to five years.
Daily figure as of 13 Nov 2026
Revenue (Annual rate)
14.7%
per year from 2018 to 2025, per share 14.4%
Earnings (Annual rate)
no data
Free cash flow (Annual rate)
10.2%
per year from 2018 to 2025, per share 9.9%
Growth per year by period
What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.
| since 2019 | since 2018 | |
|---|---|---|
| Revenue | 19.0% | 14.7% |
| Revenue per share | 18.8% | 14.4% |
| Earnings | no data | no data |
| Earnings per share | no data | no data |
| Free cash flow | 16.5% | 10.2% |
| Free cash flow per share | 16.3% | 9.9% |
Fiscal years at a glance
How revenue and earnings grow
- Revenue
- Earnings
- Free cash flow
Figures as a table
| Year | Revenue | Earnings | Free cash flow |
|---|---|---|---|
| 2018 | $1.41B | −$43.59M | $138.32M |
| 2019 | $1.35B | −$39.33M | $115.4M |
| 2020 | $1.36B | −$212.2M | $110.38M |
| 2022 | $1.72B | $265.28M | $223.73M |
| 2023 | $2.29B | $374.38M | $249.77M |
| 2024 | $2.55B | $392.54M | $210.82M |
| 2025 | $3.22B | $180.71M | $247.79M |
Revenue by segment
How MINISO Group Holding Limited makes its money and how that has shifted. Names are as the company reports them.
- - Product sales to franchisees41%
- - Retail sales in self-operated stores25%
- - Sales to offline distributors18%
- - Online sales7%
- - Sales-based management and consultation service fees4%
- -Others3%
- Other2%
“Other” combines smaller and former segments with revenue the company does not assign to a segment. Names as reported, with abbreviations spelled out for the largest companies.
Figures as a table
| 2024 | 2025 | Share 2025 | |
|---|---|---|---|
| - Product sales to franchisees | $1.19B | $1.33B | 41.3% |
| - Retail sales in self-operated stores | $473.72M | $811.35M | 25.2% |
| - Sales to offline distributors | $505.26M | $583.05M | 18.1% |
| - Online sales | $141.12M | $211.84M | 6.6% |
| - Sales-based management and consultation service fees | $96.12M | $112.71M | 3.5% |
| -Others | $102.52M | $106.28M | 3.3% |
| Other | $41.45M | $62.91M | 2% |
| Total revenue | $2.55B | $3.22B | 100% |
Revenue by region
Where MINISO Group Holding Limited generates its revenue.
- the PRC59%
- North America16%
- Latin America7%
- Europe3%
- Other15%
“Other” combines smaller regions with revenue the company does not assign to a region.
Figures as a table
| 2024 | 2025 | Share 2025 | |
|---|---|---|---|
| the PRC | $1.55B | $1.89B | 58.7% |
| North America | $297.69M | $501.32M | 15.6% |
| Latin America | $216.8M | $233.97M | 7.3% |
| Europe | $62.16M | $105.54M | 3.3% |
| Other | $425.4M | $488.81M | 15.2% |
| Total revenue | $2.55B | $3.22B | 100% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = CN¥6.6683)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 31 Oct 2025)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.