MediaAlpha stock

MAXNYSE

MediaAlpha, Inc., Communication ServicesISIN US58450V1044

$14.81▼ $0.16 (−1.1%)Closing price of 12 Nov 2026

64Score 64 out of 100, Neutral

Turn on early warning

Price and trend

84 / 100

Price history

+12% in one year

The chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.

TrendAbove the 200-day line, overheated

Long-term trend

Above the 200-day line: the price is 37% above it.

Trend change

Since July 2026 the 50-day line has been above the 200-day line; the trend has turned up.

Momentum

Overheated: the price has risen very quickly lately (RSI 76).

Distance to the high

The price is 2.2% below its 52-week high. Largest decline in 6 years: 92% (March 2021 to May 2023).

Chart figures for advanced users

SMA 50$11.63: Average price of the last 50 trading days, shows the short-term trend.
SMA 200$10.80: Average price of the last 200 trading days, shows the long-term trend.
RSI (14)76: Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
MACDabove the signal line: Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
Support$7.17: The lowest closing price of the last twelve months.
Resistance$15.15: The highest closing price of the last twelve months.

What would $1,000 in MediaAlpha have become?Return triangle for MediaAlpha

Market cap

$762.03M

Div. yield

no dividend

8.7

11.8

on earnings for the next twelve months ($1.27 per share)

Fair value

$26.61

Snapshot

Computed from the data by fixed rules, no AI

MediaAlpha, Inc. belongs to the Internet Content & Information industry (United States) and, with a market value of $753.89M, is number 40 of 46 companies in its industry on MEQIRI.
In fiscal 2025 it reported revenue of $1.11B (up 28.8% year on year) and earnings of $25.62M (up 54.1%).
For fiscal 2026, analysts expect on average revenue of $1.37B (up 22.7%) and adjusted earnings per share of $1.56 (up 44.1%).

MEQIRI Score 64 out of 100 (Neutral): rank 78 of 232 in Communication Services, median 58.
The P/E is 8.6 (Internet Content & Information median 15.8, own median of recent years 32.3).
Our model puts fair value at $26.61, with the price 44% below it.

In plain words

The numbers on this page in plain words, written by an AI

Strengths

High return on capitalReturn on invested capital 81.3% in fiscal 2025, Internet Content & Information median 5.6%.Profitability 69
Modestly valuedP/E 8.6, Internet Content & Information median 15.8, own median 32.3.Valuation 79

Weaknesses

High debtDebt 8.85 times equity (latest quarter), Internet Content & Information median 0.21.Stability 24
DilutionShare count up 75% since 2020.Capital allocation 45
Volatile share priceVolatility 57% a year over the last 12 months.Stability 24

64/ 100

Score

Neutral

Its standout strengths are momentum and technical analysis, while capital allocation and stability hold the score back.

Daily figure as of 12 Nov 2026

How the score is calculated

Score overview

The fundamentals are in the middle range.

Profit consistency63% of years

Cash conversion (free cash flow to earnings, 12 months)50%

ROIC (12 months)141.4%

Positive free cash flow100% of years

How this category is measured

Score history

The full history of up to 20 years comes with MEQIRI Pro.

See plans

Crash risk medium

How well MEQIRI warns

In the middle among smaller stocks.

From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.

What drives the risk

high price swings

What lowers it

price near its 52-week high

Valuation

Valuation signal

Possible value trap

Price

$14.97

Fair value

$26.61

Gap to fair value

−44%

Closing price of 11 Nov 2026, used by the daily score.

In our model the price counts as cheap below $19.01 and expensive above $44.35 (uncertainty high, based on the price swings of the past year).

The two parts of the fair value come to $25.98 (cash-flow model) and $27.24 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.

Calculated with a cost of equity of 10%. At 11% the fair value would be $24.73, at 9% it would be $29.23.

Possible value trap: looks cheap, but high risk.

Valuation metrics

no data

51.1

Fair value (model)

$26.61

Earnings part $27.24 (earnings per share $1.72 × 15.8)

Half from the cash-flow model, half from earnings times the industry P/E (15.8).

Calculate with your own assumptions

Company performance

This shows several years of history with an automatic assessment.

Revenue

8 years

In the twelve months to 30 Sep 2026, revenue rose 15.2% on the twelve months before. Revenue has grown strongly since 2018, at around 21% per year.

Margins

8 years

Gross margin
Operating margin
Net margin

In fiscal 2025: gross 15%, operating 7%, net 2%. Last 12 months: net 8%.

Debt & balance sheet

latest quarter

8.85

−8.9x

1.32

Cash & equivalents

$18.68M

Debt is elevated. Keep an eye on the interest burden and refinancing.

Earnings

Next earnings: 22 Feb 2027in 102 days
Last reported: 28 Oct 2026EPS reported $0.46 (expected $0.28)above expectations

Analyst estimates

Analysts have raised their 2026 earnings estimate by 11.4% since 15 Oct 2026.

Fiscal 20265 analysts

Earnings per share: $1.56+11.4%
Revenue: $1.37B+4.5%

Fiscal 20275 analysts

Earnings per share: $1.22+4.8%
Revenue: $1.52B+6.5%

MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.

Company outlookRaised on 28 Oct 2026

Company outlook raised

Share price after the results: +20.1%

MediaAlpha raised its outlook: for the fourth quarter it expects revenue growth of about 25% and adjusted EBITDA growth of about 22% year over year, after third quarter results already exceeded its own guidance. MediaAlpha also expects double digit growth across all key metrics in 2027 and beyond.

Supporting passage from the call, verbatim

“For the fourth quarter, we expect revenue of $355 million to $375 million, up approximately 25% year over year at the midpoint, contribution of $54 million to $57 million, up approximately 18% year over year at the midpoint, and adjusted EBITDA of $36 million to $39 million, up approximately 22% year over year at the …”

The outlook is not part of the score and not a recommendation to buy or sell.

From the earnings call on 28 Oct 2026 (fiscal Q3 2026), read by AI.

InsidersNo buys in the last 6 months, 6 insiders sold

Insiders

Open-market purchases and sales by executives, board members and major holders

All insider purchases

No open-market purchases in the last 6 months. 6 insiders sold, $107.37M in total.

Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.

White Mountains Insurance Group LtdSale
4 Nov 2026, Major holder
Shares
5,500,391
Price
$13.90
Value
$76.46M
Yi StevenSale
4 Nov 2026, See Remarks
Shares
151,129
Price
$15.50
Value
$2.34M
Nonko EugeneSale
4 Nov 2026, Board
Shares
98,946
Price
$15.36
Value
$1.52M

Show 88 more

Yi StevenSale
3 Nov 2026, See Remarks
Shares
130,065
Price
$15.05
Value
$1.96M
Nonko EugeneSale
3 Nov 2026, Board
Shares
175,207
Price
$15.03
Value
$2.63M
Yi StevenSale
2 Nov 2026, See Remarks
Shares
138,806
Price
$14.78
Value
$2.05M
Nonko EugeneSale
2 Nov 2026, Board
Shares
187,410
Price
$14.76
Value
$2.77M
Yeh Kuanling AmySale
2 Nov 2026, Chief Technology Officer
Shares
25,000
Price
$14.91
Value
$372,708
Yeh Kuanling AmySale
30 Oct 2026, Chief Technology Officer
Shares
25,000
Price
$14.47
Value
$361,810
Nonko EugeneSale
28 Oct 2026, Board
Shares
9,213
Price
$11.63
Value
$107,121
Nonko EugeneSale
27 Oct 2026, Board
Shares
11,677
Price
$11.87
Value
$138,605
Nonko EugeneSale
26 Oct 2026, Board
Shares
9,213
Price
$11.83
Value
$108,989
Nonko EugeneSale
21 Oct 2026, Board
Shares
9,213
Price
$11.63
Value
$107,135
Nonko EugeneSale
20 Oct 2026, Board
Shares
9,213
Price
$11.70
Value
$107,806
Cramer KeithSale
19 Oct 2026, Chief Revenue Officer
Shares
12,000
Price
$11.39
Value
$136,645
Nonko EugeneSale
19 Oct 2026, Board
Shares
9,213
Price
$11.39
Value
$104,917
Yeh Kuanling AmySale
16 Oct 2026, Chief Technology Officer
Shares
3,000
Price
$11.77
Value
$35,310
Nonko EugeneSale
14 Oct 2026, Board
Shares
7,734
Price
$10.38
Value
$80,263
Nonko EugeneSale
13 Oct 2026, Board
Shares
7,734
Price
$10.11
Value
$78,220
Nonko EugeneSale
12 Oct 2026, Board
Shares
7,734
Price
$10.15
Value
$78,491
Yi StevenSale
9 Oct 2026, See Remarks
Shares
2,033
Price
$11.01
Value
$22,377
Yi StevenSale
8 Oct 2026, See Remarks
Shares
24,000
Price
$10.04
Value
$240,943
Yeh Kuanling AmySale
25 Sept 2026, Chief Technology Officer
Shares
3,000
Price
$9.40
Value
$28,200
Nonko EugeneSale
22 Sept 2026, Board
Shares
7,734
Price
$10.78
Value
$83,364
Nonko EugeneSale
21 Sept 2026, Board
Shares
7,734
Price
$10.53
Value
$81,458
Nonko EugeneSale
16 Sept 2026, Board
Shares
9,213
Price
$11.24
Value
$103,560
Cramer KeithSale
15 Sept 2026, Chief Revenue Officer
Shares
13,000
Price
$11.49
Value
$149,422
Nonko EugeneSale
15 Sept 2026, Board
Shares
9,213
Price
$11.48
Value
$105,810
Nonko EugeneSale
14 Sept 2026, Board
Shares
10,445
Price
$11.98
Value
$125,100
Nonko EugeneSale
10 Sept 2026, Board
Shares
9,213
Price
$11.60
Value
$106,851
Nonko EugeneSale
9 Sept 2026, Board
Shares
9,213
Price
$11.46
Value
$105,556
Nonko EugeneSale
8 Sept 2026, Board
Shares
9,213
Price
$11.70
Value
$107,804
Yeh Kuanling AmySale
4 Sept 2026, Chief Technology Officer
Shares
3,000
Price
$12.00
Value
$36,000
Nonko EugeneSale
2 Sept 2026, Board
Shares
10,445
Price
$12.24
Value
$127,822
Yi StevenSale
1 Sept 2026, See Remarks
Shares
48,000
Price
$12.38
Value
$594,365
Nonko EugeneSale
1 Sept 2026, Board
Shares
10,445
Price
$12.41
Value
$129,609
Nonko EugeneSale
31 Aug 2026, Board
Shares
10,445
Price
$12.60
Value
$131,627
Nonko EugeneSale
26 Aug 2026, Board
Shares
10,445
Price
$12.55
Value
$131,129
Nonko EugeneSale
25 Aug 2026, Board
Shares
11,487
Price
$12.87
Value
$147,890
Nonko EugeneSale
24 Aug 2026, Board
Shares
11,487
Price
$12.99
Value
$149,209
Nonko EugeneSale
19 Aug 2026, Board
Shares
11,487
Price
$13.22
Value
$151,845
Nonko EugeneSale
18 Aug 2026, Board
Shares
11,487
Price
$12.89
Value
$148,050
Nonko EugeneSale
17 Aug 2026, Board
Shares
11,487
Price
$12.79
Value
$146,935
Cramer KeithSale
17 Aug 2026, Chief Revenue Officer
Shares
13,000
Price
$12.76
Value
$165,924
Yeh Kuanling AmySale
14 Aug 2026, Chief Technology Officer
Shares
12,000
Price
$13.55
Value
$162,617
Nonko EugeneSale
12 Aug 2026, Board
Shares
11,487
Price
$12.81
Value
$147,155
Nonko EugeneSale
11 Aug 2026, Board
Shares
11,487
Price
$13.27
Value
$152,445
Nonko EugeneSale
10 Aug 2026, Board
Shares
11,487
Price
$13.49
Value
$154,996
Nonko EugeneSale
5 Aug 2026, Board
Shares
10,445
Price
$12.30
Value
$128,494
Nonko EugeneSale
4 Aug 2026, Board
Shares
10,445
Price
$12.46
Value
$130,165
Nonko EugeneSale
3 Aug 2026, Board
Shares
11,487
Price
$12.50
Value
$143,580
Yi StevenSale
3 Aug 2026, See Remarks
Shares
72,000
Price
$12.64
Value
$909,994
Nonko EugeneSale
29 Jul 2026, Board
Shares
14,476
Price
$14.05
Value
$203,351
Nonko EugeneSale
28 Jul 2026, Board
Shares
17,465
Price
$13.81
Value
$241,151
Nonko EugeneSale
27 Jul 2026, Board
Shares
11,487
Price
$13.28
Value
$152,505
Nonko EugeneSale
22 Jul 2026, Board
Shares
14,476
Price
$13.75
Value
$198,998
Nonko EugeneSale
21 Jul 2026, Board
Shares
14,476
Price
$14.33
Value
$207,446
Nonko EugeneSale
20 Jul 2026, Board
Shares
14,476
Price
$13.84
Value
$200,343
Yi StevenSale
17 Jul 2026, See Remarks
Shares
12,333
Price
$14.20
Value
$175,095
Yeh Kuanling AmySale
17 Jul 2026, Chief Technology Officer
Shares
3,000
Price
$13.95
Value
$41,850
Yi StevenSale
16 Jul 2026, See Remarks
Shares
82,457
Price
$14.39
Value
$1.19M
Yeh Kuanling AmySale
16 Jul 2026, Chief Technology Officer
Shares
10,000
Price
$14.51
Value
$145,080
Nonko EugeneSale
15 Jul 2026, Board
Shares
14,476
Price
$14.10
Value
$204,131
Yi StevenSale
15 Jul 2026, See Remarks
Shares
114,292
Price
$14.17
Value
$1.62M
Cramer KeithSale
15 Jul 2026, Chief Revenue Officer
Shares
13,000
Price
$14.19
Value
$184,495
Nonko EugeneSale
14 Jul 2026, Board
Shares
14,476
Price
$13.89
Value
$201,009
Yi StevenSale
14 Jul 2026, See Remarks
Shares
37,701
Price
$14.06
Value
$530,004
Nonko EugeneSale
13 Jul 2026, Board
Shares
17,465
Price
$13.78
Value
$240,636
Yi StevenSale
13 Jul 2026, See Remarks
Shares
9,496
Price
$14.05
Value
$133,397
Nonko EugeneSale
8 Jul 2026, Board
Shares
11,487
Price
$13.66
Value
$156,891
Yi StevenSale
7 Jul 2026, See Remarks
Shares
26,467
Price
$14.07
Value
$372,452
Nonko EugeneSale
7 Jul 2026, Board
Shares
14,476
Price
$14.07
Value
$203,642
Yi StevenSale
6 Jul 2026, See Remarks
Shares
17,254
Price
$14.01
Value
$241,782
Nonko EugeneSale
6 Jul 2026, Board
Shares
50,344
Price
$13.89
Value
$699,128
Nonko EugeneSale
1 Jul 2026, Board
Shares
13,571
Price
$12.79
Value
$173,610
Yi StevenSale
1 Jul 2026, See Remarks
Shares
96,000
Price
$12.90
Value
$1.24M
Nonko EugeneSale
30 Jun 2026, Board
Shares
10,445
Price
$12.43
Value
$129,884
Nonko EugeneSale
29 Jun 2026, Board
Shares
10,445
Price
$11.90
Value
$124,322
Yeh Kuanling AmySale
26 Jun 2026, Chief Technology Officer
Shares
3,000
Price
$11.16
Value
$33,480
Nonko EugeneSale
24 Jun 2026, Board
Shares
7,734
Price
$10.46
Value
$80,931
Nonko EugeneSale
23 Jun 2026, Board
Shares
7,734
Price
$10.16
Value
$78,599
Nonko EugeneSale
22 Jun 2026, Board
Shares
7,734
Price
$10.13
Value
$78,333
Nonko EugeneSale
17 Jun 2026, Board
Shares
7,734
Price
$10.01
Value
$77,388
Yi StevenSale
16 Jun 2026, See Remarks
Shares
24,000
Price
$10.01
Value
$240,175
Nonko EugeneSale
16 Jun 2026, Board
Shares
15,468
Price
$10.00
Value
$154,698
Cramer KeithSale
15 Jun 2026, Chief Revenue Officer
Shares
13,000
Price
$9.47
Value
$123,110
Nonko EugeneSale
10 Jun 2026, Board
Shares
23,202
Price
$10.00
Value
$232,048
Yeh Kuanling AmySale
5 Jun 2026, Chief Technology Officer
Shares
3,000
Price
$8.89
Value
$26,669
Cramer KeithSale
15 May 2026, Chief Revenue Officer
Shares
13,000
Price
$8.05
Value
$104,686
Yeh Kuanling AmySale
15 May 2026, Chief Technology Officer
Shares
12,000
Price
$8.05
Value
$96,640
Coyne Jeffrey BSale
15 May 2026, GENERAL COUNSEL AND SECRETARY
Shares
5,000
Price
$8.10
Value
$40,477

Trade date	Person	Type	Shares	Price	Value	Holding
4 Nov 2026	White Mountains Insurance Group LtdMajor holder	Sale	5,500,391	$13.90	$76.46M	12,356,223
4 Nov 2026	Yi StevenSee Remarks	Sale	151,129	$15.50	$2.34M	1,893,707
4 Nov 2026	Nonko EugeneBoard	Sale	98,946	$15.36	$1.52M	1,112,864
3 Nov 2026	Yi StevenSee Remarks	Sale	130,065	$15.05	$1.96M	2,044,836
3 Nov 2026	Nonko EugeneBoard	Sale	175,207	$15.03	$2.63M	1,211,810
2 Nov 2026	Yi StevenSee Remarks	Sale	138,806	$14.78	$2.05M	2,174,901
2 Nov 2026	Nonko EugeneBoard	Sale	187,410	$14.76	$2.77M	1,387,017
2 Nov 2026	Yeh Kuanling AmyChief Technology Officer	Sale	25,000	$14.91	$372,708	493,091
30 Oct 2026	Yeh Kuanling AmyChief Technology Officer	Sale	25,000	$14.47	$361,810	518,091
28 Oct 2026	Nonko EugeneBoard	Sale	9,213	$11.63	$107,121	1,574,427
27 Oct 2026	Nonko EugeneBoard	Sale	11,677	$11.87	$138,605	1,583,640
26 Oct 2026	Nonko EugeneBoard	Sale	9,213	$11.83	$108,989	1,595,317
21 Oct 2026	Nonko EugeneBoard	Sale	9,213	$11.63	$107,135	1,604,530
20 Oct 2026	Nonko EugeneBoard	Sale	9,213	$11.70	$107,806	1,613,743
19 Oct 2026	Cramer KeithChief Revenue Officer	Sale	12,000	$11.39	$136,645	239,303
19 Oct 2026	Nonko EugeneBoard	Sale	9,213	$11.39	$104,917	1,622,956
16 Oct 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$11.77	$35,310	543,091
14 Oct 2026	Nonko EugeneBoard	Sale	7,734	$10.38	$80,263	1,632,169
13 Oct 2026	Nonko EugeneBoard	Sale	7,734	$10.11	$78,220	1,639,903
12 Oct 2026	Nonko EugeneBoard	Sale	7,734	$10.15	$78,491	1,647,637
9 Oct 2026	Yi StevenSee Remarks	Sale	2,033	$11.01	$22,377	2,313,707
8 Oct 2026	Yi StevenSee Remarks	Sale	24,000	$10.04	$240,943	2,315,740
25 Sept 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$9.40	$28,200	546,091
22 Sept 2026	Nonko EugeneBoard	Sale	7,734	$10.78	$83,364	1,655,371
21 Sept 2026	Nonko EugeneBoard	Sale	7,734	$10.53	$81,458	1,663,105
16 Sept 2026	Nonko EugeneBoard	Sale	9,213	$11.24	$103,560	1,670,839
15 Sept 2026	Cramer KeithChief Revenue Officer	Sale	13,000	$11.49	$149,422	251,303
15 Sept 2026	Nonko EugeneBoard	Sale	9,213	$11.48	$105,810	1,680,052
14 Sept 2026	Nonko EugeneBoard	Sale	10,445	$11.98	$125,100	1,689,265
10 Sept 2026	Nonko EugeneBoard	Sale	9,213	$11.60	$106,851	1,699,710
9 Sept 2026	Nonko EugeneBoard	Sale	9,213	$11.46	$105,556	1,708,923
8 Sept 2026	Nonko EugeneBoard	Sale	9,213	$11.70	$107,804	1,718,136
4 Sept 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$12.00	$36,000	549,091
2 Sept 2026	Nonko EugeneBoard	Sale	10,445	$12.24	$127,822	1,727,349
1 Sept 2026	Yi StevenSee Remarks	Sale	48,000	$12.38	$594,365	2,339,740
1 Sept 2026	Nonko EugeneBoard	Sale	10,445	$12.41	$129,609	1,737,794
31 Aug 2026	Nonko EugeneBoard	Sale	10,445	$12.60	$131,627	1,748,239
26 Aug 2026	Nonko EugeneBoard	Sale	10,445	$12.55	$131,129	1,758,684
25 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.87	$147,890	1,769,129
24 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.99	$149,209	1,780,616
19 Aug 2026	Nonko EugeneBoard	Sale	11,487	$13.22	$151,845	1,792,103
18 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.89	$148,050	1,803,590
17 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.79	$146,935	1,815,077
17 Aug 2026	Cramer KeithChief Revenue Officer	Sale	13,000	$12.76	$165,924	264,303
14 Aug 2026	Yeh Kuanling AmyChief Technology Officer	Sale	12,000	$13.55	$162,617	541,985
12 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.81	$147,155	1,826,564
11 Aug 2026	Nonko EugeneBoard	Sale	11,487	$13.27	$152,445	1,838,051
10 Aug 2026	Nonko EugeneBoard	Sale	11,487	$13.49	$154,996	1,849,538
5 Aug 2026	Nonko EugeneBoard	Sale	10,445	$12.30	$128,494	1,861,025
4 Aug 2026	Nonko EugeneBoard	Sale	10,445	$12.46	$130,165	1,871,470
3 Aug 2026	Nonko EugeneBoard	Sale	11,487	$12.50	$143,580	1,881,915
3 Aug 2026	Yi StevenSee Remarks	Sale	72,000	$12.64	$909,994	2,387,690
29 Jul 2026	Nonko EugeneBoard	Sale	14,476	$14.05	$203,351	1,893,402
28 Jul 2026	Nonko EugeneBoard	Sale	17,465	$13.81	$241,151	1,907,878
27 Jul 2026	Nonko EugeneBoard	Sale	11,487	$13.28	$152,505	1,925,343
22 Jul 2026	Nonko EugeneBoard	Sale	14,476	$13.75	$198,998	1,936,830
21 Jul 2026	Nonko EugeneBoard	Sale	14,476	$14.33	$207,446	1,951,306
20 Jul 2026	Nonko EugeneBoard	Sale	14,476	$13.84	$200,343	1,965,782
17 Jul 2026	Yi StevenSee Remarks	Sale	12,333	$14.20	$175,095	2,459,690
17 Jul 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$13.95	$41,850	553,985
16 Jul 2026	Yi StevenSee Remarks	Sale	82,457	$14.39	$1.19M	2,472,023
16 Jul 2026	Yeh Kuanling AmyChief Technology Officer	Sale	10,000	$14.51	$145,080	556,985
15 Jul 2026	Nonko EugeneBoard	Sale	14,476	$14.10	$204,131	1,980,258
15 Jul 2026	Yi StevenSee Remarks	Sale	114,292	$14.17	$1.62M	2,554,480
15 Jul 2026	Cramer KeithChief Revenue Officer	Sale	13,000	$14.19	$184,495	267,528
14 Jul 2026	Nonko EugeneBoard	Sale	14,476	$13.89	$201,009	1,994,734
14 Jul 2026	Yi StevenSee Remarks	Sale	37,701	$14.06	$530,004	2,668,772
13 Jul 2026	Nonko EugeneBoard	Sale	17,465	$13.78	$240,636	2,009,210
13 Jul 2026	Yi StevenSee Remarks	Sale	9,496	$14.05	$133,397	2,706,473
8 Jul 2026	Nonko EugeneBoard	Sale	11,487	$13.66	$156,891	2,026,675
7 Jul 2026	Yi StevenSee Remarks	Sale	26,467	$14.07	$372,452	2,715,969
7 Jul 2026	Nonko EugeneBoard	Sale	14,476	$14.07	$203,642	2,038,162
6 Jul 2026	Yi StevenSee Remarks	Sale	17,254	$14.01	$241,782	2,742,436
6 Jul 2026	Nonko EugeneBoard	Sale	50,344	$13.89	$699,128	2,052,638
1 Jul 2026	Nonko EugeneBoard	Sale	13,571	$12.79	$173,610	2,102,982
1 Jul 2026	Yi StevenSee Remarks	Sale	96,000	$12.90	$1.24M	2,759,690
30 Jun 2026	Nonko EugeneBoard	Sale	10,445	$12.43	$129,884	2,116,553
29 Jun 2026	Nonko EugeneBoard	Sale	10,445	$11.90	$124,322	2,126,998
26 Jun 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$11.16	$33,480	566,985
24 Jun 2026	Nonko EugeneBoard	Sale	7,734	$10.46	$80,931	2,137,443
23 Jun 2026	Nonko EugeneBoard	Sale	7,734	$10.16	$78,599	2,145,177
22 Jun 2026	Nonko EugeneBoard	Sale	7,734	$10.13	$78,333	2,152,911
17 Jun 2026	Nonko EugeneBoard	Sale	7,734	$10.01	$77,388	2,160,645
16 Jun 2026	Yi StevenSee Remarks	Sale	24,000	$10.01	$240,175	2,855,690
16 Jun 2026	Nonko EugeneBoard	Sale	15,468	$10.00	$154,698	2,168,379
15 Jun 2026	Cramer KeithChief Revenue Officer	Sale	13,000	$9.47	$123,110	280,528
10 Jun 2026	Nonko EugeneBoard	Sale	23,202	$10.00	$232,048	2,183,847
5 Jun 2026	Yeh Kuanling AmyChief Technology Officer	Sale	3,000	$8.89	$26,669	569,985
15 May 2026	Cramer KeithChief Revenue Officer	Sale	13,000	$8.05	$104,686	293,528
15 May 2026	Yeh Kuanling AmyChief Technology Officer	Sale	12,000	$8.05	$96,640	572,985
15 May 2026	Coyne Jeffrey BGENERAL COUNSEL AND SECRETARY	Sale	5,000	$8.10	$40,477	591,764

Show 83 more

Partial trades from one filing are shown in one row, with the average price.

Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.

What happened at MediaAlpha3 events in recent months

What happened at MediaAlpha

The key events of the last six months from our own data. A click takes you to the matching card.

Sector comparisonRank 78 of 232 in Communication Services

Sector comparison

232 rated companies in Communication Services

Rank 78 of 232

78/ 232

This company: 64
Sector median: 58

Categories against the sector median

ProfitabilityMedian of 232 companies69 (median 53)16 above the median

GrowthMedian of 232 companies62 (median 54)8 above the median

FundamentalsMedian of 232 companies68 (median 70)2 below the median

ValuationMedian of 222 companies with a value79 (median 75)4 above the median

StabilityMedian of 232 companies24 (median 56)32 below the median

Capital allocationMedian of 232 companies45 (median 52)7 below the median

Technical analysisMedian of 232 companies84 (median 63)21 above the median

MomentumMedian of 232 companies85 (median 58)27 above the median

The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.

Competitors in Internet Content & Information

The next larger and next smaller companies by market value

All 46 Internet Content & Information stocks

ETFs that hold MediaAlphaHeld by 10 ETFs on Xetra

ETFs that hold MediaAlpha

Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.

ETF	Weight	Cost	Fund size
L&G Russell 2000 US Small Cap Quality UCITS ETFETLZ	0.05%	0.30%	€185.82M
iShares Digitalisation UCITS ETF2B79	0.03%	0.40%	€726.22M
State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR	0.02%	0.30%	€4.22B

Show 5 more

Xtrackers Russell 2000 UCITS ETF 1CXRS2	0.01%	0.30%	€2.17B
Invesco Global Buyback Achievers UCITS ETFBBCK	0.01%	0.39%	€188.08M
State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV	0.01%	0.30%	€944.34M
iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG	0.01%	0.43%	€2.48B
State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS	0.00%	0.45%	€1.53B

Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).

Data status and sourcesWhen it was calculated, from which sources

Data status and sources

Score: Daily value of 12 Nov 2026, recalculated nightly
Price: Closing price of 12 Nov 2026
Latest annual report: Fiscal year 2025, period end 31 Dec 2025
Source: Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.

Original filings at the SEC Report a data error

Mandatory disclosures for this rating

Computed on 12 Nov 2026, 04:00 Berlin time; time horizon around 12 months
Rated Neutral, published since 7 Nov 2026 (in the score history since 22 Nov 2024)
Valuation signal Fairly valued since 7 Nov 2026
End-of-day prices, metrics cached for up to 24 hours
Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.

Full disclosures, methodology and data sources All ratings of the last 12 months How the score is calculated

MediaAlpha stock

Price and trend

Price history

Snapshot

In plain words

Strengths

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Score overview

Score history

Crash risk medium

Valuation

Valuation signal

Valuation metrics

Company performance

Revenue

Revenue

Earnings (net income)

Operating income

Earnings per share

Free cash flow

Operating cash flow

Shares outstanding

Shareholders' equity

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Cash and debt

Debt & balance sheet

Earnings

Analyst estimates

Company outlook raised

Insiders

What happened at MediaAlpha

Sector comparison

Categories against the sector median

Competitors in Internet Content & Information

ETFs that hold MediaAlpha

Data status and sources

Mandatory disclosures for this rating