Williams-Sonoma stock
WSMNYSEWilliams-Sonoma, Inc., Consumer CyclicalISIN US9699041011
81Score 81 out of 100, Strong
Price and trend
82 / 100
Price history
+37% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 21% above it.
Since June 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 51).
The price is 3.0% below its 52-week high. Largest decline in 20 years: 87% (April 2007 to November 2008).
Chart figures for advanced users
- SMA 50$240.65
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$216.49
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)51
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$168.64
- The lowest closing price of the last twelve months.
- Resistance$270.08
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Williams-Sonoma, Inc. belongs to the Specialty Retail industry (United States) and, with a market value of $30.87B, is number 12 of 86 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $7.81B (up 1.2% year on year) and earnings of $1.09B (down 3.3%).
- For fiscal 2026, analysts expect on average revenue of $8.27B (up 5.9%) and adjusted earnings per share of $9.51 (up 7.4%).
Show more
- MEQIRI Score 81 out of 100 (Strong): rank 19 of 602 in Consumer Cyclical, median 61.
- The P/E is 26.4 (Specialty Retail median 23, own median of recent years 14.1).
- Our model puts fair value at $237.51, with the price 10% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 44.2% in fiscal 2025, Specialty Retail median 8.1%.Profitability 87
- Share buybacksShare count down 21% since 2020.Capital allocation 100
- Reliable dividendNo dividend cut for 20 years.Capital allocation 100
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are capital allocation and fundamentals, while valuation holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among stocks ranked 101 to 1,000.
From 2016 to 2025, 9 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- solid fundamentals
- price near its 52-week high
- stable momentum
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $182.70 and expensive above $339.30 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $247.12 (cash-flow model) and $227.90 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is slightly above both parts; given how much the stock swings, that still counts as fair.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $216.31, at 7.8% it would be $269.35.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 2 Aug 2026, revenue rose 2.2% on the twelve months before. Revenue has grown solidly since 2006, at about 4% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 46%, operating 18%, net 14%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 18 Nov 2026in 6 days
- Last reported
- 26 Aug 2026EPS reported $2.10 (expected $2.08)in line with expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $9.510.0%
- Revenue
- $8.27B0.0%
- Earnings per share
- $10.510.0%
- Revenue
- $8.71B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +1.6%The 2026 guidance was raised to comparable brand revenue growth of 4% to 6.5% and operating margin of 17.8% to 18.2%, with both ends of the ranges higher.
“We now expect comparable brand revenue growth of 4% to 6.5% and an operating margin in the range of 17.8% to 18.2%. Our raised guidance reflects the success of our current initiatives and our confidence in our ability to execute and also what we know today about the environment.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 26 Aug 2026 (fiscal Q2 2027), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 4 insiders sold, $23.68M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Finucane Anne A.Sale
16 Oct 2026, Board
- Shares
- 794
- Price
- $252.14
- Value
- $200,197
- Yearout KaralynSale
9 Oct 2026, EVP CHIEF TALENT OFFICER
- Shares
- 522
- Price
- $239.36
- Value
- $124,946
- Howie JeffreySale
16 Sept 2026, EVP CHIEF FINANCIAL OFFICER
- Shares
- 3,045
- Price
- $220.61
- Value
- $671,772
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- Alber LauraSale
16 Sept 2026, PRESIDENT & CEO
- Shares
- 35,000
- Price
- $221.20
- Value
- $7.74M
- Yearout KaralynSale
7 Aug 2026, EVP CHIEF TALENT OFFICER
- Shares
- 522
- Price
- $246.39
- Value
- $128,616
- Yearout KaralynSale
4 Aug 2026, EVP CHIEF TALENT OFFICER
- Shares
- 1,000
- Price
- $250.00
- Value
- $250,000
- Alber LauraSale
15 Jul 2026, PRESIDENT & CEO
- Shares
- 35,000
- Price
- $221.37
- Value
- $7.75M
- Yearout KaralynSale
15 Jun 2026, EVP CHIEF TALENT OFFICER
- Shares
- 1,112
- Price
- $228.49
- Value
- $254,081
- Yearout KaralynSale
8 Jun 2026, EVP CHIEF TALENT OFFICER
- Shares
- 522
- Price
- $203.07
- Value
- $106,003
- Alber LauraSale
27 May 2026, PRESIDENT & CEO
- Shares
- 15,000
- Price
- $200.00
- Value
- $3M
- Alber LauraSale
14 May 2026, PRESIDENT & CEO
- Shares
- 20,000
- Price
- $172.61
- Value
- $3.45M
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Williams-Sonoma
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 81
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- Alimentation Couche-TardATD.TO $53.11B69
- AutoZoneAZO $52.11B70
- SeaSE $44.84B60
- JD.comJD $37.61B51
- CoupangCPNG $28.66B37
- Ulta BeautyULTA $28.18B83
- Casey's General StoresCASY $26.39B68
- POYA International5904.TWO $24.89B79
ETFs that hold Williams-Sonoma
Held by 130 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Amundi Global Luxury UCITS ETF EUR AccGLUX | 2.11% | 0.35% | €411.57M |
| iShares Digitalisation UCITS ETF2B79 | 1.20% | 0.40% | €726.22M |
| iShares MSCI World Consumer Discretionary Sector Advanced UCITS ETF36BB | 0.85% | 0.18% | €33.17M |
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| Fidelity US Quality Income UCITS ETF EUR Hedged AccFUSU | 0.79% | 0.30% | €2.09B |
| iShares Edge MSCI USA Quality Factor UCITS ETFQDVB | 0.79% | 0.20% | €1.89B |
| Xtrackers MSCI USA Consumer Discretionary UCITS ETF 1DXUCD | 0.63% | 0.12% | €150.96M |
| iShares S&P 500 Consumer Discretionary Sector UCITS ETFQDVK | 0.62% | 0.15% | €719.53M |
| Goldman Sachs ActiveBeta Paris-Aligned Sustainable US Large Cap Equity UCITS ETFGACA | 0.62% | 0.14% | €135.41M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 1 Feb 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 22 May 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.