Wayfair stock
WNYSEWayfair Inc., Consumer CyclicalISIN US94419L1017
46Score 46 out of 100, Weak
Price and trend
82 / 100
Price history
+3.5% in one yearThe chart shows daily closes over 12 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 29% above it.
Since August 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 51).
The price is 7.4% below its 52-week high. Largest decline in 12 years: 93% (March 2021 to April 2025).
Chart figures for advanced users
- SMA 50$106.80
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$88.78
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)51
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$57.40
- The lowest closing price of the last twelve months.
- Resistance$123.56
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Wayfair Inc. belongs to the Specialty Retail industry (United States) and, with a market value of $15.66B, is number 20 of 86 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $12.46B (up 5.1% year on year) and a loss of $313M.
- For fiscal 2026, analysts expect on average revenue of $13.49B (up 8.3%) and adjusted earnings per share of $2.96 (up 17.6%).
Show more
- MEQIRI Score 46 out of 100 (Weak): rank 507 of 602 in Consumer Cyclical, median 61.
- Our model puts fair value at $149.19, with the price 23% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Analysts expect strong earnings growthUp 27.5% a year through 2028 (estimates from 16 analysts).
Weaknesses
- DilutionShare count up 36% since 2020.Capital allocation 53
- Loss-makingLoss of $160M over the last 12 months.Fundamentals 47
- Turned to a lossEarnings per share from $1.93 in 2020 to −$2.42.Growth 12
Its standout strengths are technical analysis and momentum, while growth and stability hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 47 to 46.
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What drives the risk
- high price swings
- weak fundamentals
What lowers it
- low growth grade (crashed less often in the backtest)
- price near its 52-week high
Valuation
Valuation signal
Modestly undervaluedIn our model the price counts as cheap below $99.46 and expensive above $298.37 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $121.36, at 7.8% it would be $191.19.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 7.9% on the twelve months before. Revenue has grown strongly since 2012, at around 26% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 30%, operating 0%, net −3%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 18 Feb 2027in 98 days
- Last reported
- 4 Nov 2026EPS reported $0.93 (expected $0.80)above expectations
Analyst estimates
Analysts have raised their 2027 earnings estimate by 3.8% since 15 Oct 2026.
- Earnings per share
- $2.96+3.4%
- Revenue
- $13.49B+0.5%
- Earnings per share
- $4.08+3.8%
- Revenue
- $14.56B+1.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook mixed
Share price after the results: +20.5%Third quarter guidance of high-single-digit growth is above the usual mid-single-digit guide, but results are expected at the lower end of the guidance range on investment in customer experience and loyalty.
“We would expect to end up at the lower end of the guidance range for Q3 as we continue to invest in the customer experience, including in the loyalty program.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 4 insiders sold, $74.67M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Tan FionaSale
5 Nov 2026, Chief Technology Officer
- Shares
- 7,000
- Price
- $122.73
- Value
- $859,110
- Tan FionaSale
4 Nov 2026, Chief Technology Officer
- Shares
- 8,000
- Price
- $125.00
- Value
- $1M
- Blotner JonSale
29 Oct 2026, Pres., Commercial & Operations
- Shares
- 500
- Price
- $120.00
- Value
- $60,000
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- Tan FionaSale
20 Oct 2026, Chief Technology Officer
- Shares
- 8,000
- Price
- $115.00
- Value
- $920,000
- Shah NirajSale
15 Oct 2026, Chief Executive Officer
- Shares
- 117,000
- Price
- $111.25
- Value
- $13.02M
- Blotner JonSale
15 Oct 2026, Pres., Commercial & Operations
- Shares
- 546
- Price
- $110.00
- Value
- $60,060
- Conine StevenSale
15 Oct 2026, Board
- Shares
- 117,000
- Price
- $111.25
- Value
- $13.02M
- Shah NirajSale
12 Oct 2026, Chief Executive Officer
- Shares
- 69,000
- Price
- $105.75
- Value
- $7.3M
- Conine StevenSale
12 Oct 2026, Board
- Shares
- 69,000
- Price
- $105.75
- Value
- $7.3M
- Blotner JonSale
2 Oct 2026, Pres., Commercial & Operations
- Shares
- 6,056
- Price
- $104.13
- Value
- $630,611
- Tan FionaSale
1 Oct 2026, Chief Technology Officer
- Shares
- 7,000
- Price
- $102.18
- Value
- $715,260
- Conine StevenSale
14 Sept 2026, Board
- Shares
- 69,000
- Price
- $103.36
- Value
- $7.13M
- Shah NirajSale
14 Sept 2026, Chief Executive Officer
- Shares
- 69,000
- Price
- $103.35
- Value
- $7.13M
- Blotner JonSale
8 Sept 2026, Pres., Commercial & Operations
- Shares
- 6,968
- Price
- $100.22
- Value
- $698,333
- Shah NirajSale
12 Aug 2026, Chief Executive Officer
- Shares
- 69,000
- Price
- $103.36
- Value
- $7.13M
- Conine StevenSale
12 Aug 2026, Board
- Shares
- 69,000
- Price
- $103.36
- Value
- $7.13M
- Blotner JonSale
2 Jul 2026, Pres., Commercial & Operations
- Shares
- 5,925
- Price
- $96.29
- Value
- $570,518
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Wayfair
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 46
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- POYA International5904.TWO $24.89B79
- Best BuyBBY $22.05B72
- Tractor SupplyTSCO $19.05B63
- Allegro.euALE.WA $15.66B74
- China Tourism Group Duty Free601888.SS $15.25B52
- SHEIN Global Holdings0625.HK $14.69B75
- Pan Pacific International Holdings7532.T $14.2B66
- Five BelowFIVE $13.86B83
ETFs that hold Wayfair
Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| iShares Digitalisation UCITS ETF2B79 | 0.50% | 0.40% | €726.22M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.18% | 0.43% | €2.48B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.13% | 0.30% | €944.34M |
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| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.12% | 0.45% | €1.53B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.06% | 0.35% | €434.1M |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.03% | 0.25% | €175.89M |
| Vanguard ESG Global All Cap UCITS ETF (USD) AccumulatingV3AA | 0.01% | 0.24% | €1.69B |
| Vanguard FTSE Global All-Cap UCITS ETF Accum USDVGLA | 0.01% | 0.07% | €3.9B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 30 Nov 2021)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.