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Wayfair stock: key metrics
WWayfair had an operating margin of 0.1% and a return on invested capital (ROIC) of 1% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2012 | 24.2% | −3.6% | −3.5% |
| 2013 | 24.5% | −1.7% | −1.7% |
| 2014 | 23.6% | −11.2% | −11.2% |
| 2015 | 24.0% | −3.6% | −3.4% |
| 2016 | 23.9% | −5.8% | −5.8% |
| 2017 | 23.7% | −5.0% | −5.2% |
| 2018 | 23.4% | −7.0% | −7.4% |
| 2019 | 23.5% | −10.2% | −10.8% |
| 2020 | 29.1% | 2.5% | 1.3% |
| 2021 | 28.4% | −0.7% | −1.0% |
| 2022 | 28.0% | −11.3% | −10.9% |
| 2023 | 30.6% | −6.8% | −6.1% |
| 2024 | 30.2% | −3.9% | −4.2% |
| 2025 | 30.2% | 0.1% | −2.5% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2012 | −32.4% | −25.8% | −12.9% |
| 2013 | −30.8% | −21.7% | −7.9% |
| 2014 | −48.5% | −62.4% | −26.7% |
| 2015 | −31.9% | −20.7% | −11.1% |
| 2016 | −100.0% | −61.8% | −25.5% |
| 2017 | 200.0% | −54.9% | −20.2% |
| 2018 | 152.4% | −61.0% | −26.7% |
| 2019 | 104.3% | −70.2% | −33.3% |
| 2020 | −15.5% | 17.3% | 4.0% |
| 2021 | 8.1% | −3.1% | −2.9% |
| 2022 | 52.2% | −56.6% | −37.2% |
| 2023 | 27.3% | −44.1% | −21.2% |
| 2024 | 17.9% | −26.7% | −14.2% |
| 2025 | 11.3% | 1.0% | −9.1% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 30 Nov 2021)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.