Rush Enterprises stock
RUSHANASDAQRush Enterprises, Inc., Consumer CyclicalISIN US7818462092
57Score 57 out of 100, Neutral
Price and trend
50 / 100
Price history
+37% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 5.4% below it.
Since October 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 50).
The price is 18% below its 52-week high. Largest decline in 20 years: 72% (July 2007 to November 2008).
Chart figures for advanced users
- SMA 50$46.37
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$47.60
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)50
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$31.14
- The lowest closing price of the last twelve months.
- Resistance$55.17
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Rush Enterprises, Inc. belongs to the Auto (Dealerships) industry (United States) and, with a market value of $5.26B, is number 8 of 19 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $7.43B (down 4.7% year on year) and earnings of $263.78M (down 13.3%).
- For fiscal 2026, analysts expect on average revenue of $7.88B (up 5.9%) and adjusted earnings per share of $2.43.
Show more
- MEQIRI Score 57 out of 100 (Neutral): rank 378 of 602 in Consumer Cyclical, median 61.
- The P/E is 13.1 (Auto (Dealerships) median 14.9, own median of recent years 8.2).
- Our model puts fair value at $54.98, with the price 18% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 19.2% a year since 2020.Growth 57
- Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 58
Weaknesses
- DilutionShare count up 41% since 2020.Capital allocation 39
Its standout strengths are valuation and stability, while profitability and capital allocation hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
Valuation
Valuation signal
Modestly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $42.29 and expensive above $78.54 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $58.67 (cash-flow model) and $51.28 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $50.08, at 7.8% it would be $62.33.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (14.9).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue fell 2.6% on the twelve months before. Revenue has grown solidly since 2006, at about 6% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 19%, operating 5%, net 4%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 16 Feb 2027in 96 days
- Last reported
- 27 Oct 2026EPS reported $0.65 (expected $0.64)in line with expectations
Analyst estimates
- Earnings per share
- $2.43−1.0%
- Revenue
- $7.88B+1.7%
- Earnings per share
- $2.94−3.7%
- Revenue
- $8.65B+0.7%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −4.3%Rush Enterprises expects momentum to continue with normal seasonality and a solid first quarter of 2027, but names no concrete upward or downward revision to guidance.
“We expect that momentum to continue allowing for normal seasonality Trucks we are delivering from our backlog, which should also help create additional parts and service opportunities.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 28 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 4 insiders sold, $9.09M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- McRoberts MichaelSale
3 Aug 2026, Board
- Shares
- 6,500
- Price
- $81.44
- Value
- $529,328
- Rush William M RustySale
3 Aug 2026, 10 percent owner, officer: CEO, President and COB
- Shares
- 71,574
- Price
- $81.05
- Value
- $5.8M
- Goldstone Michael LSale
3 Aug 2026, SVP, GC and Corp. Sec.
- Shares
- 2,100
- Price
- $81.30
- Value
- $170,731
Show 4 more
- Rush William M RustySale
31 Jul 2026, 10 percent owner, officer: CEO, President and COB
- Shares
- 7,176
- Price
- $80.76
- Value
- $579,532
- Keller Steven LSale
31 Jul 2026, CFO & Treasurer
- Shares
- 20,678
- Price
- $80.73
- Value
- $1.67M
- Keller Steven LSale
30 Jul 2026, CFO & Treasurer
- Shares
- 1,822
- Price
- $81.12
- Value
- $147,798
- Goldstone Michael LSale
30 Jul 2026, SVP, GC and Corp. Sec.
- Shares
- 2,400
- Price
- $81.05
- Value
- $194,512
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Rush Enterprises
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 57
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Auto (Dealerships)
The next larger and next smaller companies by market value
- Hotai Motor2207.TW $8.77B56
- CarMaxKMX $7.65B50
- Lithia MotorsLAD $6.75B56
- AutoNationAN $5.99B57
- USS4732.T $5.23B81
- ValvolineVVV $4.58B63
- OPENLANEOPLN $4.25B63
- AUTO1 GroupAG1.DE $3.81B37
ETFs that hold Rush Enterprises
Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.40% | 0.39% | €1.47B |
| iShares S&P SmallCap 600 UCITS ETFIUS3 | 0.24% | 0.30% | €2.28B |
| L&G Russell 2000 US Small Cap Quality UCITS ETFETLZ | 0.17% | 0.30% | €185.82M |
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| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.14% | 0.30% | €4.22B |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.14% | 0.30% | €2.17B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.09% | 0.30% | €944.34M |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.05% | 0.45% | €1.53B |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.05% | 0.43% | €2.48B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 31 Jan 2022)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.