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ServiceNow stock: key metrics
NOWServiceNow had an operating margin of 13.7% and a return on invested capital (ROIC) of 18.5% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 12 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2007 | 63.2% | −215.8% | −194.7% |
| 2008 | 47.7% | −67.0% | −67.0% |
| 2009 | 59.1% | −30.6% | −30.6% |
| 2010 | 62.6% | −65.1% | −68.6% |
| 2011 | 65.9% | 11.4% | 10.6% |
| 2012 | 57.3% | −15.4% | −15.3% |
| 2013 | 63.4% | −15.6% | −17.4% |
| 2014 | 63.6% | −22.2% | −26.3% |
| 2015 | 67.2% | −16.5% | −19.7% |
| 2016 | 71.3% | −30.4% | −32.5% |
| 2017 | 74.1% | −5.2% | −7.7% |
| 2018 | 76.1% | −1.6% | −1.0% |
| 2019 | 77.0% | 1.2% | 18.1% |
| 2020 | 78.2% | 4.4% | 2.6% |
| 2021 | 77.1% | 4.4% | 3.9% |
| 2022 | 78.3% | 4.9% | 4.5% |
| 2023 | 78.6% | 8.5% | 19.3% |
| 2024 | 79.2% | 12.4% | 13.0% |
| 2025 | 77.5% | 13.7% | 13.2% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2007 | 0.0% | no data | 0.0% |
| 2008 | 0.0% | no data | 0.0% |
| 2009 | 0.0% | no data | 0.0% |
| 2010 | 50.9% | no data | −27.3% |
| 2011 | −17.1% | 36.8% | 6.3% |
| 2012 | −15.3% | −20.0% | −7.8% |
| 2013 | −18.7% | −9.5% | −6.3% |
| 2014 | −41.8% | −63.5% | −12.6% |
| 2015 | −35.0% | −59.3% | −11.0% |
| 2016 | −100.0% | −32.8% | −22.2% |
| 2017 | −19.2% | −5.3% | −4.2% |
| 2018 | −2.4% | −1.7% | −0.7% |
| 2019 | 29.5% | 4.6% | 10.4% |
| 2020 | 4.2% | 9.2% | 1.4% |
| 2021 | 6.2% | 10.6% | 2.1% |
| 2022 | 6.5% | 10.3% | 2.4% |
| 2023 | 22.7% | 19.0% | 10.0% |
| 2024 | 14.8% | 20.0% | 7.0% |
| 2025 | 13.5% | 18.5% | 6.7% |
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 11 Jul 2025)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.