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AppLovin stock: key metrics
APPAppLovin had an operating margin of 75.8% and a return on invested capital (ROIC) of 101.6% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 12 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2018 | 88.9% | 50.2% | −53.8% |
| 2019 | 75.7% | 19.6% | 12.0% |
| 2020 | 61.7% | −4.3% | −8.6% |
| 2021 | 64.6% | 5.4% | 1.3% |
| 2022 | 55.4% | −1.7% | −6.8% |
| 2023 | 80.6% | 41.9% | no data |
| 2024 | 83.9% | 59.3% | 49.0% |
| 2025 | 87.9% | 75.8% | 60.8% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2018 | 68.7% | 135.2% | −48.4% |
| 2019 | −46.4% | 53.5% | 9.9% |
| 2020 | 79.0% | −5.6% | −5.8% |
| 2021 | 1.7% | 4.4% | 0.6% |
| 2022 | −10.1% | −0.9% | −3.3% |
| 2023 | no data | 17.6% | no data |
| 2024 | 145.0% | 48.1% | 26.9% |
| 2025 | 156.2% | 101.6% | 45.9% |
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong since 12 Nov 2026, previously Neutral
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.