HubSpot stock
HUBSNYSEHubSpot, Inc., TechnologyISIN US4435731009
63Score 63 out of 100, Neutral
Price and trend
46 / 100
Price history
−45% in one yearThe chart shows daily closes over 12 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 4.9% below it.
Since October 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Sharply down: the price has fallen very quickly lately (RSI 23).
The price is 47% below its 52-week high. Largest decline in 12 years: 80% (November 2021 to June 2026).
Chart figures for advanced users
- SMA 50$228.03
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$226.88
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)23
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$170.28
- The lowest closing price of the last twelve months.
- Resistance$405.83
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- HubSpot, Inc. belongs to the Software (Application) industry (United States) and, with a market value of $10.54B, is number 46 of 188 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $3.13B (up 19.2% year on year) and earnings of $45.91M (up 892%).
- For fiscal 2026, analysts expect on average revenue of $3.69B (up 17.7%) and adjusted earnings per share of $13.43 (up 38.1%).
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- MEQIRI Score 63 out of 100 (Neutral): rank 372 of 854 in Technology, median 61.
- Our model puts fair value at $254.70, with the price 15% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 363% of earnings over the last 12 months.Fundamentals 73
- Growing faster than its industryRevenue up 28.8% a year since 2020, Software (Application) median 17.2%.Growth 83
- More cash than debtCash $1.3B, financial debt $224.04M.Stability 71
Weaknesses
- DilutionShare count up 17% since 2020.Capital allocation 54
- Volatile share priceVolatility 73% a year over the last 12 months.
- Share price fell sharplyDown 45% over the last 12 months.Momentum 43
Its standout strengths are growth and fundamentals, while momentum and valuation hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 62 to 63.
Fundamentals are strong, with strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price far below its 52-week high
- high price swings
- high growth grade (crashed more often in the backtest)
What lowers it
- price not overheated over the past year
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $169.80 and expensive above $509.41 (uncertainty very high, based on the price swings of the past year).
The two parts of the fair value come to $374.68 (cash-flow model) and $134.73 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 9.6%. At 10.6% the fair value would be $226.44, at 8.6% it would be $294.78.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (31.3).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 20% on the twelve months before. Revenue has grown strongly since 2011, at around 40% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 84%, operating 0%, net 1%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 10 Feb 2027in 89 days
- Last reported
- 4 Nov 2026EPS reported $3.81 (expected $3.27)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $13.43+0.9%
- Revenue
- $3.69B0.0%
- Earnings per share
- $16.79−0.6%
- Revenue
- $4.15B−1.1%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: −18.7%Headwinds are expected to persist for the rest of the year: net additions now only 5,000 to 6,000 per quarter, revenue per customer growth in the low to mid single digits.
“We now expect quarterly net additions to be approximately 5,000 to 6,000, and ASRPC growth to be in the low to mid-single digits in constant currency.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 5 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
One insider bought on the open market in the last 6 months, $199,735 in total. 2 insiders sold, $11.63M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Fisher Erika AshleySale
3 Nov 2026, Chief Legal Officer
- Shares
- 702
- Price
- $227.72
- Value
- $159,859
- Halligan BrianSale
20 Oct 2026, Board
- Shares
- 8,500
- Price
- $239.57
- Value
- $2.04M
- Halligan BrianSale
15 Sept 2026, Board
- Shares
- 8,500
- Price
- $245.64
- Value
- $2.09M
Show 6 more
- Halligan BrianSale
18 Aug 2026, Board
- Shares
- 8,500
- Price
- $219.50
- Value
- $1.87M
- Dischler GeraldPurchase
10 Aug 2026, Board
- Shares
- 925
- Price
- $215.93
- Value
- $199,735
- Fisher Erika AshleySale
4 Aug 2026, Chief Legal Officer
- Shares
- 702
- Price
- $235.22
- Value
- $165,124
- Halligan BrianSale
21 Jul 2026, Board
- Shares
- 8,500
- Price
- $221.09
- Value
- $1.88M
- Halligan BrianSale
16 Jun 2026, Board
- Shares
- 8,500
- Price
- $184.42
- Value
- $1.57M
- Halligan BrianSale
19 May 2026, Board
- Shares
- 8,500
- Price
- $220.00
- Value
- $1.87M
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at HubSpot
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
854 rated companies in Technology
- This company
- 63
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Software (Application)
The next larger and next smaller companies by market value
- Bentley SystemsBSY $12.84B73
- Chime FinancialCHYM $12.47B61
- Procore TechnologiesPCOR $11.55B47
- Paycom SoftwarePAYC $11.21B87
- FigmaFIG $10.07B36
- Zeta Global HoldingsZETA $9.39B61
- ElasticESTC $9.35B55
- Paylocity HoldingPCTY $9.3B85
ETFs that hold HubSpot
Held by 24 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| WisdomTree Cloud Computing UCITS ETF USD AccWTEJ | 1.40% | 0.40% | €300.71M |
| UBS Global Gender Equality UCITS ETF hEUR accGGUE | 0.79% | 0.23% | €189.75M |
| State Street SPDR S&P 400 U.S. Mid Cap UCITS ETF (Acc)SPY4 | 0.30% | 0.30% | €5.36B |
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| Invesco Global Active ESG Equity UCITS ETFIQSE | 0.28% | 0.30% | €3.17B |
| Amundi MSCI Digital Economy UCITS ETF AccEBUY | 0.21% | 0.45% | €98.66M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.15% | 0.43% | €2.5B |
| iShares MSCI World Small Cap UCITS ETFIUSN | 0.10% | 0.35% | €8.27B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.09% | 0.10% | €395.74M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 3 Jul 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.