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Cricut stock: growth
CRCTCricut reported $708.78M in revenue for fiscal 2025, down 0.5% on the prior year, down 5.9% a year on average over up to five years.
Daily figure as of 13 Nov 2026
Revenue (Annual rate)
11.1%
per year from 2018 to 2025, per share 11.5%
Earnings (Annual rate)
15.8%
per year from 2018 to 2025, per share 17%
Free cash flow (Annual rate)
no data
Growth per year by period
What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.
| since 2020 | since 2018 | |
|---|---|---|
| Revenue | −5.9% | 11.1% |
| Revenue per share | −5.3% | 11.5% |
| Earnings | −13.1% | 15.8% |
| Earnings per share | −12.5% | 17.0% |
| Free cash flow | −4.9% | no data |
| Free cash flow per share | −4.4% | no data |
Fiscal years at a glance
How revenue and earnings grow
- Revenue
- Earnings
- Free cash flow
Figures as a table
| Year | Revenue | Earnings | Free cash flow |
|---|---|---|---|
| 2018 | $339.79M | $27.43M | −$16.42M |
| 2019 | $486.55M | $39.21M | −$10.23M |
| 2020 | $959.03M | $154.58M | $226.39M |
| 2021 | $1.31B | $140.47M | −$140.74M |
| 2022 | $886.3M | $60.67M | $83.91M |
| 2023 | $765.15M | $53.64M | $264.38M |
| 2024 | $712.54M | $62.83M | $246.63M |
| 2025 | $708.78M | $76.71M | $175.81M |
Revenue by segment
How Cricut, Inc. makes its money and how that has shifted. Names are as the company reports them.
- Platform46%
- Connected Machines27%
- Accessories And Materials27%
Figures as a table
| 2024 | 2025 | Share 2025 | |
|---|---|---|---|
| Platform | $312.98M | $327.4M | 46.2% |
| Connected Machines | $192.44M | $192.44M | 27.2% |
| Accessories And Materials | $207.12M | $188.94M | 26.7% |
| Total revenue | $712.54M | $708.78M | 100% |
Revenue by region
Where Cricut, Inc. generates its revenue.
- North America76%
- International24%
Figures as a table
| 2021 | 2022 | 2023 | 2024 | 2025 | Share 2025 | |
|---|---|---|---|---|---|---|
| North America | $1.16B | $743.96M | $609.93M | $555.05M | $539.08M | 76.1% |
| International | $148.55M | $142.33M | $155.21M | $157.49M | $169.7M | 23.9% |
| Total revenue | $1.31B | $886.3M | $765.15M | $712.54M | $708.78M | 100% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 5 Nov 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.