Cricut stock
CRCTNASDAQCricut, Inc., TechnologyISIN US22658D1000
73Score 73 out of 100, Strong
Price and trend
83 / 100
Price history
+79% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 69% above it.
Since August 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Overheated: the price has risen very quickly lately (RSI 72).
The price is 8.1% below its 52-week high. Largest decline in 6 years: 91% (June 2021 to March 2026).
Chart figures for advanced users
- SMA 50$6.49
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$5.02
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)72
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$3.74
- The lowest closing price of the last twelve months.
- Resistance$9.25
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Cricut, Inc. belongs to the Computer Hardware industry (United States) and, with a market value of $1.77B, is number 36 of 47 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $708.78M (down 0.5% year on year) and earnings of $76.71M (up 22.1%).
- MEQIRI Score 73 out of 100 (Strong): rank 158 of 863 in Technology, median 61.
Show more
- The P/E is 19 (Computer Hardware median 19.4, own median of recent years 26.4).
- Our model puts fair value at $16.73, with the price 47% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 60.8% in fiscal 2025, Computer Hardware median 4.4%.Profitability 86
- More cash than debtCash $272.7M, financial debt $9.44M.Stability 78
- Earnings turn into cashFree cash flow 155% of earnings over the last 12 months.Fundamentals 89
Weaknesses
- Revenue shrinkingRevenue down 5.9% a year since 2020.Growth 6
- Volatile share priceVolatility 65% a year over the last 12 months.
- Earnings per share fallingDown 12.5% a year since 2020.Growth 6
Its standout strengths are momentum and fundamentals, while growth holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among smaller stocks.
From 2016 to 2025, 14 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price up very strongly over the past year
- high price swings
What lowers it
- solid fundamentals
- low growth grade (crashed less often in the backtest)
- price near its 52-week high
Valuation
Valuation signal
Possible value trapClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $11.16 and expensive above $33.47 (uncertainty very high, based on the price swings of the past year).
The two parts of the fair value come to $24.80 (cash-flow model) and $8.67 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 11%. At 12% the fair value would be $15.10, at 10% it would be $18.91.
Possible value trap: looks cheap, but weak growth.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (19.4).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue fell 0.9% on the twelve months before. Revenue has grown solidly since 2018, at about 11% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 55%, operating 14%, net 11%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 2 Mar 2027in 109 days
- Last reported
- 3 Nov 2026EPS reported $0.13 (expected $0.05)above expectations
Analyst estimates
- Earnings per share
- $0.41+17.0%
- Revenue
- $705.14M+1.2%
- Earnings per share
- $0.29+21.0%
- Revenue
- $713.91M+1.3%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +26.7%No numerical guidance: platform revenue expected to grow each quarter, subscribers seasonally soft in the third quarter, and tariffs remain a headwind.
“However, existing tariffs remain a headwind and given ongoing uncertainty, we are not providing any guidance on margin impact.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 2 insiders sold, $7.17M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Ashish AroraSale
23 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.26
- Value
- $375,648
- Ashish AroraSale
22 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.32
- Value
- $379,368
- Ashish AroraSale
21 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.31
- Value
- $378,588
Show 23 more
- Ashish AroraSale
5 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.43
- Value
- $386,064
- Ashish AroraSale
2 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.52
- Value
- $391,056
- Ashish AroraSale
1 Oct 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $6.50
- Value
- $389,916
- Ashish AroraSale
17 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.68
- Value
- $340,524
- Ashish AroraSale
16 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.55
- Value
- $333,264
- Ashish AroraSale
15 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.62
- Value
- $337,362
- Ashish AroraSale
4 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.61
- Value
- $336,330
- Ashish AroraSale
3 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.85
- Value
- $350,940
- Ashish AroraSale
2 Sept 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.79
- Value
- $347,640
- Harmer RyanSale
25 Aug 2026, Principal Accounting Officer
- Shares
- 10,000
- Price
- $5.70
- Value
- $56,950
- Ashish AroraSale
19 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.48
- Value
- $328,986
- Ashish AroraSale
18 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.53
- Value
- $331,578
- Ashish AroraSale
17 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.60
- Value
- $335,784
- Harmer RyanSale
13 Aug 2026, Principal Accounting Officer
- Shares
- 5,000
- Price
- $6.00
- Value
- $30,000
- Ashish AroraSale
5 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $5.98
- Value
- $359,078
- Ashish AroraSale
4 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $4.89
- Value
- $293,202
- Ashish AroraSale
3 Aug 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $4.77
- Value
- $286,392
- Ashish AroraSale
17 Jul 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 2,282
- Price
- $4.75
- Value
- $10,845
- Ashish AroraSale
15 Jul 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 1,051
- Price
- $4.75
- Value
- $4,997
- Harmer RyanSale
28 May 2026, Principal Accounting Officer
- Shares
- 17,267
- Price
- $4.12
- Value
- $71,211
- Ashish AroraSale
22 May 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $3.98
- Value
- $238,710
- Ashish AroraSale
21 May 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $3.95
- Value
- $237,186
- Ashish AroraSale
20 May 2026, 10 percent owner, officer: Chief Executive Officer
- Shares
- 60,000
- Price
- $3.95
- Value
- $236,964
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Cricut
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
863 rated companies in Technology
- This company
- 73
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Computer Hardware
The next larger and next smaller companies by market value
- D-Wave QuantumQBTS $4.01B34
- Rigetti ComputingRGTI $3.71B34
- Société Industrielle et Financière de l'ArtoisARTO.PA $2.53B41
- InfleqtionINFQ $2.12B33
- IQM Quantum ComputersIQMX $1.42B32
- Quantum ComputingQUBT $1.4B28
- Corsair GamingCRSR $1.39B45
- SecoIOT.MI $831.97M60
ETFs that hold Cricut
Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| L&G Russell 2000 US Small Cap Quality UCITS ETFETLZ | 0.05% | 0.30% | €185.82M |
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.04% | 0.39% | €1.47B |
| WisdomTree US High Dividend UCITS ETF AccWTD9 | 0.03% | 0.29% | €182.46M |
Show 5 more
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.02% | 0.35% | €434.1M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.02% | 0.43% | €2.48B |
| WisdomTree US Equity Income UCITS ETF EUR Hedged AccWTDY | 0.02% | 0.35% | €204.34M |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.01% | 0.30% | €2.17B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.01% | 0.30% | €4.22B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 5 Nov 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.