British American Tobacco p.l.c. stock
BTINYSEConsumer DefensiveISIN US1104481072
62Score 62 out of 100, Neutral
Price and trend
62 / 100
Price history
+9.5% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 3.0% above it.
Since September 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 53).
The price is 8.5% below its 52-week high. Largest decline in 20 years: 62% (June 2017 to March 2020).
Chart figures for advanced users
- SMA 50$57.31
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$59.27
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)53
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$52.64
- The lowest closing price of the last twelve months.
- Resistance$66.70
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- British American Tobacco p.l.c. belongs to the Tobacco industry (United Kingdom) and, with a market value of $131.35B, is number 2 of 15 companies in its industry on MEQIRI.
- American depositary receipt (ADR): 1 ADR = 1 share.
- In fiscal 2025 it reported revenue of $34.08B (down 1% year on year) and earnings of $10.33B (up 153.1%).
Show more
- MEQIRI Score 62 out of 100 (Neutral): rank 152 of 295 in Consumer Defensive, median 62.
- The P/E is 15.7 (Tobacco median 15.7, own median of recent years 11.3).
- Our model puts fair value at $77.92, with the price 22% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High marginNet margin 25% over the last 12 months, Tobacco median 11.7%.Profitability 77
- Reliable dividendNo dividend cut for 11 years.Capital allocation 62
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are fundamentals and profitability, while growth holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 63 to 62.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among stocks ranked 101 to 1,000.
From 2016 to 2025, 9 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- calm price action
- solid fundamentals
- price near its 52-week high
Valuation
Valuation signal
Modestly undervaluedIn our model the price counts as cheap below $59.94 and expensive above $111.31 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $94.61 (cash-flow model) and $61.22 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $70.46, at 7.8% it would be $89.08.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (15.7).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue rose 1.1% on the twelve months before. Revenue has grown solidly since 2006, at about 5% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 83%, operating 39%, net 30%. Last 12 months: net 25%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 11 Feb 2027in 91 days
- Last reported
- 30 Jul 2026in line with expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- 3.6−0.8%
- Revenue
- $34.93B−0.2%
- Earnings per share
- 3.87−0.8%
- Revenue
- $36.19B−0.3%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: −3.8%EPS guidance upgraded, with growth now toward the middle of the 5% to 8% range; revenue and operating profit still expected at the lower end of their range.
“And finally, we now expect full year EPS growth to be towards the middle of our 5% to 8% range.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 30 Jul 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases or sales in the last 6 months.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at British American Tobacco p.l.c.
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 62
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Tobacco
The next larger and next smaller companies by market value
- Philip Morris InternationalPM $306.03B75
- Altria GroupMO $128.73B77
- Japan Tobacco2914.T $62.02B71
- ITCITC.NS $38.12B75
- Imperial BrandsITB.DE $28.99B68
- KT&G033780.KS $13.44B65
- Smoore International Holdings6969.HK $6.64B45
- RLX TechnologyRLX $1.88B53
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = £0.7515)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 31 May 2024)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.