WPP stock
WPPNYSEWPP plc, Communication ServicesISIN US92937A1025
52Score 52 out of 100, Neutral
Price and trend
88 / 100
Price history
+42% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 33% above it.
Since August 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 59).
The price is 2.9% below its 52-week high. Largest decline in 20 years: 88% (May 2015 to March 2026).
Chart figures for advanced users
- SMA 50$26.08
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$20.77
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)59
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$15.11
- The lowest closing price of the last twelve months.
- Resistance$28.40
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- WPP plc belongs to the Advertising Agencies industry (United Kingdom) and, with a market value of $5.95B, is number 8 of 23 companies in its industry on MEQIRI.
- This is an American depositary receipt (ADR).
- In fiscal 2025 it reported revenue of $17.96B (down 8.1% year on year) and a loss of $284.99M.
Show more
- MEQIRI Score 52 out of 100 (Neutral): rank 153 of 232 in Communication Services, median 58.
- Our model puts fair value at $29.85, with the price 8% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Share buybacksShare count down 12% since 2020.Capital allocation 56
Weaknesses
- Margin fallingOperating margin 2.8%, average of the prior years 9.4% (to 2024).Profitability 18
- Interest barely coveredOperating profit covers interest only 1.1 times.Stability 23
- High debtDebt 2.58 times equity (latest quarter), Advertising Agencies median 0.41.Stability 23
Its standout strengths are momentum and technical analysis, while stability and profitability hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
What lowers it
- price near its 52-week high
- stable momentum
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $21.32 and expensive above $49.75 (uncertainty high, based on the price swings of the past year).
Calculated with a cost of equity of 13.8%. At 14.8% the fair value would be $28.07, at 12.8% it would be $31.98.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue fell 6.1% on the twelve months before. Revenue has grown solidly since 2006, at about 4% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 16%, operating 3%, net −2%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 25 Feb 2027in 104 days
- Last reported
- 6 Aug 2026below expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- 3.53−0.6%
- Revenue
- $12.98B−24.7%
- Earnings per share
- 3.75+0.2%
- Revenue
- $12.98B−24.7%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +33.7%First half like-for-like net sales of minus 4.7% as guided; a return to growth is expected in the second half, no change to guidance is stated.
“We've delivered in line with this guidance at minus 4.7% like-for-like net sales for H1.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 6 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases or sales in the last 6 months.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at WPP
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
232 rated companies in Communication Services
- This company
- 52
- Sector median
- 58
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Advertising Agencies
The next larger and next smaller companies by market value
- BlueFocus Intelligent Communications Group300058.SZ $7.95B41
- Trade DeskTTD $7.32B67
- JCDecauxDEC.PA $6.61B67
- Dentsu Group4324.T $6.33B67
- MagniteMGNI $4.21B67
- Pattern GroupPTRN $3.71B71
- Liftoff MobileLFTO $3.17B69
- StagwellSTGW $2.76B51
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = £0.7544)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 18 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.