Vital Farms stock
VITLNASDAQVital Farms, Inc., Consumer DefensiveISIN US92847W1036
38Score 38 out of 100, Weak
Price and trend
41 / 100
Price history
−72% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 32% below it.
Since December 2025 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 48).
The price is 74% below its 52-week high. Largest decline in 6 years: 84% (August 2025 to October 2026).
Chart figures for advanced users
- SMA 50$9.61
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$13.16
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)48
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$8.16
- The lowest closing price of the last twelve months.
- Resistance$34.53
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Vital Farms, Inc. belongs to the Agricultural Farm Products industry (United States) and, with a market value of $385.14M, is number 20 of 24 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $759.44M (up 25.3% year on year) and earnings of $66.28M (up 24.2%).
- For fiscal 2026, analysts expect on average revenue of $729.42M (down 4%) and adjusted earnings per share of −$0.83.
Show more
- MEQIRI Score 38 out of 100 (Weak): rank 285 of 295 in Consumer Defensive, median 62.
- Our model puts fair value at $4.96, with the price 91% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 36.9% a year since 2020.
- Growing faster than its industryRevenue up 28.8% a year since 2020, Agricultural Farm Products median 11.6%.
- High return on capitalReturn on invested capital 30.6% in fiscal 2025, Agricultural Farm Products median 4.6%.
Weaknesses
- DilutionShare count up 56% since 2020.Capital allocation 20
- Share price fell sharplyDown 73% over the last 12 months.Momentum 46
- Loss-makingLoss of $22.72M over the last 12 months.Fundamentals 47
The score is held back by capital allocation and profitability.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 40 to 38.
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price far below its 52-week high
- high price swings
- weak fundamentals
What lowers it
- price not overheated over the past year
Valuation
Valuation signal
Modestly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $3.31 and expensive above $9.92 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $3.80, at 7.8% it would be $6.72.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 27 Sep 2026, revenue rose 5.2% on the twelve months before. Revenue has grown strongly since 2017, at around 34% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 38%, operating 12%, net 9%. Last 12 months: net −3%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 25 Feb 2027in 105 days
- Last reported
- 3 Nov 2026EPS reported −$0.15 (expected −$0.11)below expectations
Analyst estimates
Analysts have cut their 2027 earnings estimate by 136.8% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- −$0.83−56.8%
- Revenue
- $729.42M−4.8%
- Earnings per share
- −$0.10−136.8%
- Revenue
- $766.05M−6.7%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: 0.0%2026 guidance reaffirmed: net revenue of $775 million to $800 million, adjusted EBITDA of $0 to $10 million.
“Looking ahead to the rest of the year, we are reaffirming our previous guidance, which calls for net revenue of $775 million to $800 million and adjusted EBITDA of $0 to $10 million.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 6 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
11 insiders bought on the open market between 13 May 2026 and 19 May 2026, $421,992 in total. One insider sold, $674,648 in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Ohayer MatthewSale
9 Nov 2026, Major holder
- Shares
- 66,200
- Price
- $9.68
- Value
- $640,816
- Ohayer MatthewSale
6 Nov 2026, Major holder
- Shares
- 3,550
- Price
- $9.53
- Value
- $33,832
- Van Hoven Reena ChauhanPurchase
19 May 2026, Chief People Officer
- Shares
- 2,242
- Price
- $8.92
- Value
- $19,999
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- Flanagan Glenda JPurchase
18 May 2026, Board
- Shares
- 6,100
- Price
- $8.33
- Value
- $50,813
- Coon StephaniePurchase
15 May 2026, Chief Strategy Officer
- Shares
- 5,895
- Price
- $8.42
- Value
- $49,636
- Amoo-Gottfried Kofi OwusuPurchase
15 May 2026, Board
- Shares
- 2,375
- Price
- $8.45
- Value
- $20,069
- Kennedy Kelly J.Purchase
14 May 2026, Board
- Shares
- 2,500
- Price
- $8.40
- Value
- $21,000
- McKeon KathrynPurchase
14 May 2026, CMO and GM, Butter
- Shares
- 604
- Price
- $8.28
- Value
- $5,001
- Cyr William B.Purchase
14 May 2026, Board
- Shares
- 6,000
- Price
- $8.52
- Value
- $51,120
- Pappas Peter NicholasPurchase
14 May 2026, CSO and President, Eggs
- Shares
- 3,500
- Price
- $8.51
- Value
- $29,785
- Holland Joseph MichaelPurchase
14 May 2026, Chief Supply Chain Officer
- Shares
- 12,484
- Price
- $8.00
- Value
- $99,872
- Ruiz GiselPurchase
13 May 2026, Board
- Shares
- 6,151
- Price
- $8.13
- Value
- $50,008
- Post Denny MariePurchase
13 May 2026, Board
- Shares
- 3,000
- Price
- $8.23
- Value
- $24,690
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Vital Farms
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 38
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Agricultural Farm Products
The next larger and next smaller companies by market value
- Del MonteDMC $1.32B44
- AdecoagroAGRO $1.31B48
- SipefSIP.BR $1.27B81
- Måsøval ASMAS.OL $500.85M46
- Forafric GlobalAFRI $351.07M37
- BrasilAgro - Companhia Brasileira de Propriedades AgrícolasLND $338.93M35
- Village Farms InternationalVFF $328.95M51
- Andfjord Salmon ASANDF.OL $316.33M31
ETFs that hold Vital Farms
Held by 9 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.02% | 0.43% | €2.48B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.01% | 0.35% | €434.1M |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.01% | 0.30% | €944.34M |
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| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.01% | 0.30% | €2.17B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.01% | 0.30% | €4.22B |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.00% | 0.45% | €1.53B |
| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.00% | 0.17% | €8.6B |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.00% | 0.25% | €175.89M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 28 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 7 Aug 2026)
- Valuation signal Fairly valued since 12 Nov 2026, previously Overvalued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.