Rusta stock
RUSTA.STSTORusta AB (publ), Consumer CyclicalISIN SE0020848356
65Score 65 out of 100, Neutral
Price and trend
56 / 100
Price history
+22% in one yearThe chart shows daily closes over 3 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 6.4% below it.
Since August 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 48).
The price is 23% below its 52-week high. Largest decline in 3 years: 34% (June 2024 to September 2025).
Chart figures for advanced users
- SMA 50$7.90
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$8.58
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)48
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$6.56
- The lowest closing price of the last twelve months.
- Resistance$10.45
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Rusta AB (publ) belongs to the Specialty Retail industry (Sweden) and, with a market value of $1.23B, is number 62 of 86 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $1.27B (up 6.5% year on year) and earnings of $55.28M (up 15.3%).
- For fiscal 2026, analysts expect on average revenue of $1.42B (up 11.6%) and adjusted earnings per share of $0.44 (up 22.3%).
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- MEQIRI Score 65 out of 100 (Neutral): rank 253 of 602 in Consumer Cyclical, median 61.
- The P/E is 20.6 (Specialty Retail median 23, own median of recent years 28).
- Our model puts fair value at $9.02, with the price 11% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 256% of earnings over the last 12 months.Fundamentals 89
Weaknesses
- High debtDebt 2.25 times equity (latest quarter), Specialty Retail median 1.02.Stability 46
Its standout strength is fundamentals, while stability holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- solid fundamentals
Valuation
Valuation signal
Fairly valuedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $6.94 and expensive above $12.89 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $9.11 (cash-flow model) and $8.94 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is slightly below both parts; given how much the stock swings, that still counts as fair.
Calculated with a cost of equity of 7.5%. At 8.5% the fair value would be $8.38, at 6.5% it would be $9.97.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 31 Jul 2026, revenue rose 8.2% on the twelve months before. Revenue has grown solidly since 2020, at about 8% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 43%, operating 8%, net 4%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 8 Dec 2026in 26 days
- Last reported
- 9 Sep 2026EPS reported $0.14 (expected $0.13)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $0.440.0%
- Revenue
- $1.42B0.0%
- Earnings per share
- $0.520.0%
- Revenue
- $1.56B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −3.5%Guidance of 65 to 80 new stores over three years maintained; higher freight costs are expected by the end of Q2 and mitigated by currency tailwind.
“We maintain our guidance of 65 to 80 new stores over the coming three-year period.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 9 Sep 2026 (fiscal Q1 2026), read by AI.
What happened at Rusta
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 65
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- Liquidity ServicesLQDT $1.44B74
- National Vision HoldingsEYE $1.43B48
- Revolve GroupRVLV $1.41B60
- New Wave GroupNEWA-B.ST $1.4B65
- MarineMaxHZO $1.17B42
- Fnac DartyFNAC.PA $1.14B52
- ApoteaAPOTEA.ST $1.07B72
- D-Market Elektronik Hizmetler ve Ticaret A.S.HEPS $985.94M47
ETFs that hold Rusta
Held by 6 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| WisdomTree Europe SmallCap Dividend UCITS ETFWTES | 0.24% | 0.38% | €86.74M |
| Amundi MSCI Europe Small Cap ESG Broad Transition UCITS ETF DistX026 | 0.09% | 0.23% | €319.31M |
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.03% | 0.39% | €1.47B |
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| Xtrackers MSCI Europe Small Cap UCITS ETF 1CXXSC | 0.03% | 0.30% | €3.43B |
| State Street SPDR MSCI Europe Small Cap Value Weighted UCITS ETF EUR AccZPRX | 0.02% | 0.30% | €810.11M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 30 Apr 2026
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = SEK 9.9317)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 25 Oct 2024)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.