Puuilo stock
PUUILO.HEHELPuuilo Oyj, Consumer CyclicalISIN FI4000507124
77Score 77 out of 100, Strong
Price and trend
84 / 100
Price history
+29% in one yearThe chart shows daily closes over 5 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 23% above it.
Since June 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 54).
The price is at its 52-week high. Largest decline in 5 years: 53% (December 2021 to September 2022).
Chart figures for advanced users
- SMA 50$19.80
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$16.95
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)54
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$12.73
- The lowest closing price of the last twelve months.
- Resistance$20.92
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Puuilo Oyj belongs to the Department Stores industry (Finland) and, with a market value of $1.75B, is number 10 of 10 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $490.11M (up 15.3% year on year) and earnings of $62.05M (up 16.9%).
- For fiscal 2026, analysts expect on average revenue of $563.17M (up 14.9%) and adjusted earnings per share of $0.91.
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- MEQIRI Score 77 out of 100 (Strong): rank 59 of 596 in Consumer Cyclical, median 61.
- The P/E is 28.4 (Consumer Cyclical sector median 18.8, own median of recent years 18.7).
- Our model puts fair value at $18.83, with the price 10% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 27.1% in fiscal 2025, Consumer Cyclical sector median 6.8%.Profitability 78
- Consistently profitableProfit in all 8 fiscal years from 2018 to 2025.Fundamentals 99
- Earnings turn into cashFree cash flow 124% of earnings over the last 12 months.Fundamentals 99
Weaknesses
- High debtDebt 2.24 times equity (latest quarter), Consumer Cyclical sector median 0.89.Stability 64
- Richly valuedP/E 28.4, Consumer Cyclical sector median 18.8, own median 18.7.Valuation 47
Its standout strengths are fundamentals and technical analysis, while valuation holds the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among smaller stocks.
From 2016 to 2025, 14 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- solid fundamentals
- price near its 52-week high
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $14.49 and expensive above $26.90 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $23.92 (cash-flow model) and $13.74 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 7.6%. At 8.6% the fair value would be $16.82, at 6.6% it would be $21.85.
Valuation metrics
Half from the cash-flow model, half from earnings times the sector P/E (18.8).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In fiscal 2025, revenue rose 15.3% on the prior year. Revenue has grown strongly since 2018, at around 18% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 23%, operating 17%, net 13%.
Debt & balance sheet
latest quarterMeaningfully leveraged, but the interest bill is comfortably covered.
Earnings
- Next earnings
- 10 Dec 2026in 27 days
- Last reported
- 10 Sep 2026EPS reported $0.33 (expected $0.33)in line with expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $0.910.0%
- Revenue
- $563.17M0.0%
- Earnings per share
- $1.030.0%
- Revenue
- $640.26M0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +1.1%Guidance raised: net sales of EUR 495 million to EUR 515 million and adjusted EBITA of EUR 87 million to EUR 97 million, as like-for-like growth exceeded expectations.
“We also expect adjusted EBITA to be between EUR 87 million-EUR 97 million. Like-for-like store net sales growth in the first half of the year has exceeded expectations.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 10 Sep 2026 (fiscal Q2 2026), read by AI.
What happened at Puuilo
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
596 rated companies in Consumer Cyclical
- This company
- 77
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Department Stores
The next larger companies by market value
- Ryohin Keikaku7453.T $15.86B80
- Dillard'sDDS $10.85B80
- Isetan Mitsukoshi Holdings3099.T $7.8B63
- Macy'sM $6.35B71
- Tokyu9005.T $5.55B51
- Kohl'sKSS $2.66B59
- Polibeli GroupPLBL $2.66B33
- CeconomyCECV.DE $2.47B41
ETFs that hold Puuilo
Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| WisdomTree Europe SmallCap Dividend UCITS ETF AccWTD7 | 0.69% | 0.38% | €86.74M |
| Amundi MSCI EMU Small Cap ESG Broad Transition UCITS ETF DISTLGWU | 0.54% | 0.40% | €580.62M |
| UBS MSCI EMU Small Cap UCITS ETF EUR disUEFD | 0.28% | 0.28% | €630.46M |
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| Amundi MSCI Europe Small Cap ESG Broad Transition UCITS ETF DistX026 | 0.27% | 0.23% | €321.86M |
| WisdomTree Eurozone Quality Dividend Growth UCITS ETF EUR AccWTIM | 0.18% | 0.29% | €49.19M |
| Xtrackers MSCI Europe Small Cap UCITS ETF 1CXXSC | 0.10% | 0.30% | €3.45B |
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.05% | 0.39% | €1.49B |
| UBS MSCI EMU Select Factor Mix UCITS ETF EUR accUIQN | 0.05% | 0.34% | €16.96M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Jan 2026
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = €0.9024)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 30 Nov 2022)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.