Primo Brands stock
PRMBNYSEPrimo Brands Corporation, Consumer DefensiveISIN US7416231022
54Score 54 out of 100, Neutral
Price and trend
64 / 100
Price history
+48% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 10% above it.
Since October 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Overheated: the price has risen very quickly lately (RSI 84).
The price is 6.2% below its 52-week high. Largest decline in 20 years: 96% (April 2007 to October 2008).
Chart figures for advanced users
- SMA 50$20.40
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$21.56
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)84
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$14.96
- The lowest closing price of the last twelve months.
- Resistance$25.39
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Primo Brands Corporation belongs to the Beverages (Non-Alcoholic) industry (United States) and, with a market value of $8.61B, is number 14 of 23 companies in its industry on MEQIRI.
- For fiscal 2026, analysts expect on average revenue of $6.84B (up 2.6%) and adjusted earnings per share of $1.35 (up 2.4%).
- MEQIRI Score 54 out of 100 (Neutral): rank 217 of 295 in Consumer Defensive, median 62.
Show more
- The P/E is 44.4 (Beverages (Non-Alcoholic) median 25.3, own median of recent years 86.3).
- Our model puts fair value at $13.69, with the price 75% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 200% of earnings over the last 12 months.Fundamentals 59
- Reliable dividendNo dividend cut for 13 years.
Weaknesses
- DilutionShare count up 140% since 2020.Capital allocation 35
- Above fair valuePrice 75% above the fair value of $13.69.Valuation 33
- Interest barely coveredOperating profit covers interest only 1.4 times.Stability 34
Its standout strengths are momentum and growth, while stability and valuation hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
Valuation
Valuation signal
Significantly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $9.78 and expensive above $22.82 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $13.81 (cash-flow model) and $13.58 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $12.78, at 7.8% it would be $15.06.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (25.3).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 4.5% on the twelve months before. Up to 2022 the bars include businesses that were later spun off or sold. On a comparable basis, as restated in the SEC annual reports, revenue grew 14.5% a year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 32%, operating 11%, net not measured.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 25 Feb 2027in 105 days
- Last reported
- 5 Nov 2026EPS reported $0.43 (expected $0.42)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $1.35+2.1%
- Revenue
- $6.84B0.0%
- Earnings per share
- $1.46−1.0%
- Revenue
- $7.08B−0.1%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +2.7%2026 comparable net sales growth guidance raised to 2% to 4% (before: 1% to 3%), and adjusted EBITDA guidance of $1.465 to $1.515 billion reaffirmed.
“We now expect growth in the range of 2% to 4% from our previous 1% to 3% guidance.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 5 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
One insider bought on the open market in the last 6 months, $2M in total. One insider sold, $497.4M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Primo Brands
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 54
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Beverages (Non-Alcoholic)
The next larger and next smaller companies by market value
- Varun BeveragesVBL.NS $15.66B67
- Coca-Cola ConsolidatedCOKE $14.1B81
- Eastroc Beverage (Group)605499.SS $11.09B72
- Suntory Beverage & Food2587.T $9.46B70
- Mixue Group2097.HK $8.5B75
- Celsius HoldingsCELH $8.28B62
- Hebei Yangyuan ZhiHui Beverage603156.SS $6.19B66
- Yakult Honsha2267.T $5.08B60
ETFs that hold Primo Brands
Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| L&G Clean Water UCITS ETFXMLC | 1.86% | 0.49% | €588.26M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.11% | 0.43% | €2.48B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.09% | 0.35% | €434.1M |
Show 5 more
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.09% | 0.30% | €944.34M |
| iShares MSCI World Small Cap UCITS ETFIUSN | 0.05% | 0.35% | €8.19B |
| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.03% | 0.17% | €8.6B |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.01% | 0.25% | €175.89M |
| Vanguard ESG Global All Cap UCITS ETF (USD) AccumulatingV3AA | 0.00% | 0.24% | €1.69B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 6 Nov 2026)
- Valuation signal Overvalued since 11 Nov 2026, previously Fairly valued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.