Celsius Holdings stock
CELHNASDAQCelsius Holdings, Inc., Consumer DefensiveISIN US15118V2079
62Score 62 out of 100, Neutral
Price and trend
59 / 100
Price history
−29% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 4.7% below it.
Since March 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 69).
The price is 44% below its 52-week high. Largest decline in 20 years: 100% (February 2007 to October 2011).
Chart figures for advanced users
- SMA 50$28.84
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$33.46
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)69
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$23.77
- The lowest closing price of the last twelve months.
- Resistance$56.69
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Celsius Holdings, Inc. belongs to the Beverages (Non-Alcoholic) industry (United States) and, with a market value of $7.99B, is number 16 of 23 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $2.52B (up 85.5% year on year) and earnings of $108M (down 25.6%).
- For fiscal 2026, analysts expect on average revenue of $3.16B (up 25.8%) and adjusted earnings per share of $1.44 (up 7.9%).
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- MEQIRI Score 62 out of 100 (Neutral): rank 151 of 296 in Consumer Defensive, median 62.
- The P/E is 35.3 (Beverages (Non-Alcoholic) median 25.3, own median of recent years 63.1).
- Our model puts fair value at $35.23, with the price 9% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Growing faster than its industryRevenue up 80.7% a year since 2020, Beverages (Non-Alcoholic) median 11.8%.Growth 100
- Earnings per share growingUp 44.3% a year since 2020.Growth 100
- More cash than debtCash $700.62M, financial debt $667.76M.Stability 62
Weaknesses
- Volatile share priceVolatility 56% a year over the last 12 months.Stability 62
- DilutionShare count up 12% since 2020.Capital allocation 41
Its standout strength is growth, while valuation and capital allocation hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- price far below its 52-week high
- high growth grade (crashed more often in the backtest)
- high price swings
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $25.16 and expensive above $58.72 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $47.58 (cash-flow model) and $22.88 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $31.01, at 7.8% it would be $41.58.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (25.3).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 49.1% on the twelve months before. Revenue has grown strongly since 2006, at around 49% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 50%, operating 6%, net 4%. Last 12 months: net 9%.
Debt & balance sheet
latest quarterLow debt, and interest is adequately covered.
Earnings
- Next earnings
- 25 Feb 2027in 104 days
- Last reported
- 5 Nov 2026EPS reported $0.41 (expected $0.34)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $1.44+0.2%
- Revenue
- $3.16B0.0%
- Earnings per share
- $1.70−0.3%
- Revenue
- $3.43B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: −4.7%The CELSIUS brand is expected to stay at second-quarter levels in the third quarter, with a decline larger than expected and gross margin staying around 48%.
“Second quarter gross margin was approximately 48%, in line with our expectations and consistent with the first quarter at approximately 48% as well.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 6 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
3 insiders bought on the open market between 10 Sept 2026 and 15 Sept 2026, $1.83M in total.
- Kravitz HalPurchase
15 Sept 2026, Board
- Shares
- 12,000
- Price
- $28.00
- Value
- $336,000
- DeSantis DamonPurchase
15 Sept 2026, Board
- Shares
- 16,000
- Price
- $27.95
- Value
- $447,200
- DeSantis DamonPurchase
14 Sept 2026, Board
- Shares
- 20,000
- Price
- $27.65
- Value
- $553,000
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- Fieldly JohnPurchase
10 Sept 2026, Chief Executive Officer
- Shares
- 18,000
- Price
- $27.44
- Value
- $493,843
- Kravitz HalPurchase
22 May 2026, Board
- Shares
- 8,400
- Price
- $29.73
- Value
- $249,732
- Fieldly JohnPurchase
22 May 2026, Chief Executive Officer
- Shares
- 8,475
- Price
- $29.36
- Value
- $248,826
- Hanson EricPurchase
21 May 2026, President & COO
- Shares
- 7,500
- Price
- $29.04
- Value
- $217,800
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Celsius Holdings
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 62
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Beverages (Non-Alcoholic)
The next larger and next smaller companies by market value
- Eastroc Beverage (Group)605499.SS $11.19B72
- Suntory Beverage & Food2587.T $9.9B71
- Primo BrandsPRMB $8.61B54
- Mixue Group2097.HK $8.37B75
- Hebei Yangyuan ZhiHui Beverage603156.SS $6.14B66
- Yakult Honsha2267.T $5.11B62
- Vita CocoCOCO $3.69B78
- National BeverageFIZZ $3.39B70
ETFs that hold Celsius Holdings
Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR S&P 400 U.S. Mid Cap UCITS ETF (Acc)SPY4 | 0.16% | 0.30% | €5.27B |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.08% | 0.43% | €2.48B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.08% | 0.35% | €434.1M |
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| iShares MSCI World Small Cap UCITS ETFIUSN | 0.05% | 0.35% | €8.19B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.03% | 0.30% | €944.34M |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.01% | 0.25% | €175.89M |
| Vanguard ESG Global All Cap UCITS ETF (USD) AccumulatingV3AA | 0.01% | 0.24% | €1.69B |
| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.00% | 0.17% | €8.6B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 18 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.