Procter & Gamble stock
PGNYSEThe Procter & Gamble Company, Consumer DefensiveISIN US7427181091
72Score 72 out of 100, Strong
Price and trend
82 / 100
Price history
+14% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 12% above it.
Since October 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 66).
The price is at its 52-week high. Largest decline in 20 years: 41% (December 2007 to March 2009).
Chart figures for advanced users
- SMA 50$153.80
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$149.78
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)66
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$138.04
- The lowest closing price of the last twelve months.
- Resistance$168.66
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- The Procter & Gamble Company belongs to the Household & Personal Products industry (United States) and, with a market value of $389.46B, is the largest of 39 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $87.03B (up 3.3% year on year) and earnings of $16.05B (up 0.5%).
- For fiscal 2027, analysts expect on average revenue of $89.96B (up 3.4%) and adjusted earnings per share of $6.98 (up 1.2%).
Show more
- MEQIRI Score 72 out of 100 (Strong): rank 45 of 296 in Consumer Defensive, median 62.
- The P/E is 25.2 (Household & Personal Products median 23.8, own median of recent years 23.8).
- Our model puts fair value at $149.38, with the price 12% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Reliable dividendNo dividend cut for over 56 years.Capital allocation 81
- Consistently profitableProfit in all 10 fiscal years from 2017 to 2026.Fundamentals 92
- High return on capitalReturn on invested capital 19.8% in fiscal 2026, Household & Personal Products median 9%.Profitability 87
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are fundamentals and profitability, while valuation and growth hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 73 to 72.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among the 100 largest stocks.
From 2016 to 2025, 4 in 100 such stocks fell 30% or more within a year, against a group average of 9 in 100.
What lowers it
- solid fundamentals
- very large company
- price near its 52-week high
Valuation
Valuation signal
Modestly overvaluedIn our model the price counts as cheap below $124.48 and expensive above $186.72 (uncertainty low, based on the price swings of the past year).
The two parts of the fair value come to $140.56 (cash-flow model) and $158.19 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $137.54, at 7.8% it would be $167.13.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23.8).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 3.5% on the twelve months before. Revenue has stayed largely stable since 2007.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 50%, operating 23%, net 18%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 21 Jan 2027in 69 days
- Last reported
- 22 Oct 2026EPS reported $2.00 (expected $1.88)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $6.980.0%
- Revenue
- $89.96B+1.3%
- Earnings per share
- $7.40+0.2%
- Revenue
- $92.75B+1.6%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: −3.3%Fiscal 2027 guidance of 1% to 3% organic sales growth with a roughly $1.4 billion earnings headwind ($0.56 per share) and first quarter EPS down 5% or more versus last year.
“Combined, input costs, foreign exchange rate items, and items below the operating line, will be roughly a $1.4 billion after tax of earnings headwind in fiscal 2027, or $0.56 per share, 8% of fiscal 2026 core EPS.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 29 Jul 2026 (fiscal Q4 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 12 insiders sold, $38.45M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Abd El Hak HeshamSale
12 Nov 2026, CEO-Baby and Feminine Care
- Shares
- 2,250
- Price
- $168.47
- Value
- $379,058
- Schulten AndreSale
5 Nov 2026, Chief Financial Officer
- Shares
- 30,677
- Price
- $169.00
- Value
- $5.18M
- Santos de Azevedo Juliana MonteiroSale
5 Nov 2026, CEO - Grooming
- Shares
- 5,370
- Price
- $169.00
- Value
- $907,530
Show 26 more
- Schulten AndreSale
4 Nov 2026, Chief Financial Officer
- Shares
- 33,624
- Price
- $165.00
- Value
- $5.55M
- Janzaruk Matthew W.Sale
3 Nov 2026, SVP - Chief Accounting Officer
- Shares
- 9,479
- Price
- $163.00
- Value
- $1.55M
- Gama PaulSale
30 Oct 2026, CEO- Health Care
- Shares
- 2,894
- Price
- $165.00
- Value
- $477,510
- Aguilar Moses Victor JavierSale
30 Oct 2026, Chf Rsch, Dev & Innov Officer
- Shares
- 18,812
- Price
- $164.43
- Value
- $3.09M
- Raman Sundar G.Sale
30 Oct 2026, CEO-Fabric Home & Habitat Care
- Shares
- 38,253
- Price
- $165.00
- Value
- $6.31M
- Jejurikar ShaileshSale
23 Oct 2026, Chairman, President and CEO
- Shares
- 35,000
- Price
- $163.09
- Value
- $5.71M
- Purushothaman BalajiSale
23 Oct 2026, Chief Human Resources Officer
- Shares
- 4,181
- Price
- $160.71
- Value
- $671,929
- Gama PaulSale
23 Oct 2026, CEO- Health Care
- Shares
- 4,331
- Price
- $161.27
- Value
- $698,460
- Schulten AndreSale
5 Oct 2026, Chief Financial Officer
- Shares
- 3,914
- Price
- $145.34
- Value
- $568,861
- Gama PaulSale
5 Oct 2026, CEO- Health Care
- Shares
- 2,225
- Price
- $145.34
- Value
- $323,382
- Whaley Susan StreetSale
5 Oct 2026, Chief Legal Officer & Secy
- Shares
- 2,369
- Price
- $145.34
- Value
- $344,310
- Janzaruk Matthew W.Sale
24 Aug 2026, SVP - Chief Accounting Officer
- Shares
- 359
- Price
- $145.24
- Value
- $52,141
- Raman Sundar G.Sale
21 Aug 2026, CEO-Fabric Home & Habitat Care
- Shares
- 3,435
- Price
- $143.02
- Value
- $491,274
- Aguilar Moses Victor JavierSale
20 Aug 2026, Chf Rsch, Dev & Innov Officer
- Shares
- 3,053
- Price
- $143.79
- Value
- $438,991
- Abd El Hak HeshamSale
20 Aug 2026, CEO-Baby and Feminine Care
- Shares
- 1,936
- Price
- $143.79
- Value
- $278,377
- Santos de Azevedo Juliana MonteiroSale
20 Aug 2026, CEO - Grooming
- Shares
- 2,368
- Price
- $143.79
- Value
- $340,495
- Janzaruk Matthew W.Sale
20 Aug 2026, SVP - Chief Accounting Officer
- Shares
- 156
- Price
- $143.79
- Value
- $22,431
- Schulten AndreSale
20 Aug 2026, Chief Financial Officer
- Shares
- 5,402
- Price
- $143.79
- Value
- $776,754
- Bharucha Freddy P.Sale
20 Aug 2026, CEO - Beauty
- Shares
- 246
- Price
- $143.79
- Value
- $35,372
- Purushothaman BalajiSale
20 Aug 2026, Chief Human Resources Officer
- Shares
- 2,019
- Price
- $143.79
- Value
- $290,312
- Jejurikar ShaileshSale
20 Aug 2026, Chairman, President and CEO
- Shares
- 6,176
- Price
- $143.79
- Value
- $888,047
- Gama PaulSale
20 Aug 2026, CEO- Health Care
- Shares
- 3,396
- Price
- $143.79
- Value
- $488,311
- Whaley Susan StreetSale
20 Aug 2026, Chief Legal Officer & Secy
- Shares
- 2,238
- Price
- $143.79
- Value
- $321,802
- Pritchard Marc S.Sale
20 Aug 2026, Chief Brand Officer
- Shares
- 4,030
- Price
- $143.79
- Value
- $579,474
- Aguilar Moses Victor JavierSale
19 Aug 2026, Chf Rsch, Dev & Innov Officer
- Shares
- 3,053
- Price
- $143.79
- Value
- $438,991
- Whaley Susan StreetSale
18 Aug 2026, Chief Legal Officer & Secy
- Shares
- 8,644
- Price
- $144.00
- Value
- $1.24M
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Procter & Gamble
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 72
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next smaller companies by market value
- L'OréalOR.PA $264.07B78
- UnileverUL $141.28B66
- Colgate-PalmoliveCL $77.82B71
- Hindustan UnileverHINDUNILVR.NS $49.3B68
- Reckitt Benckiser Group3RB.DE $47.65B71
- Estée Lauder CompaniesEL $40.04B54
- Henkel AG & Co. KGaAHEN3.DE $38.72B70
- Kimberly-ClarkKMB $35.65B68
ETFs that hold Procter & Gamble
Held by 119 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Xtrackers MSCI USA Consumer Staples UCITS ETF 1DXUCS | 11.88% | 0.12% | €110.63M |
| State Street SPDR S&P U.S. Consumer Staples Select Sector UCITS ETF (Acc)ZPDS | 11.67% | 0.15% | €347.32M |
| iShares S&P 500 Consumer Staples Sector UCITS ETF2B7D | 11.62% | 0.15% | €523.17M |
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| Xtrackers MSCI World Consumer Staples UCITS ETF 1CXDWS | 7.95% | 0.25% | €977.67M |
| Global X S&P 500 Covered Call UCITS ETF IncXY7D | 4.44% | 0.45% | €206.82M |
| iShares MSCI World Consumer Staples Sector ESG UCITS ETF USD3SUE | 3.93% | 0.18% | €101.05M |
| UBS Factor MSCI USA Quality Screened UCITS ETF hEUR accUBUX | 2.72% | 0.28% | €1.16B |
| Xtrackers MSCI North America High Dividend Yield UCITS ETF 1CXDND | 2.70% | 0.39% | €266.63M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 30 Jun 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 23 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.