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Harley-Davidson stock: key metrics
HOGHarley-Davidson had an operating margin of 8.6% and a return on invested capital (ROIC) of 4.7% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2006 | 38.5% | 27.5% | 18.0% |
| 2007 | 36.9% | 24.9% | 16.3% |
| 2008 | 36.5% | 17.8% | 11.0% |
| 2009 | 33.4% | 4.1% | no data |
| 2010 | 37.8% | 11.5% | no data |
| 2011 | 37.2% | 15.6% | 11.3% |
| 2012 | 38.7% | 17.9% | 11.2% |
| 2013 | 39.6% | 19.6% | 12.4% |
| 2014 | 40.5% | 20.6% | 13.6% |
| 2015 | 41.3% | 19.3% | 12.5% |
| 2016 | 40.0% | 17.4% | 11.5% |
| 2017 | 38.9% | 15.6% | 9.2% |
| 2018 | 38.0% | 12.5% | 9.3% |
| 2019 | 35.8% | 10.4% | 7.9% |
| 2020 | 33.8% | 0.2% | 0.0% |
| 2021 | 35.6% | 15.4% | 12.2% |
| 2022 | 37.1% | 15.8% | 12.9% |
| 2023 | 37.4% | 13.3% | 12.1% |
| 2024 | 34.9% | 8.0% | 8.8% |
| 2025 | 30.2% | 8.6% | 7.6% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2006 | 37.8% | 28.8% | 18.9% |
| 2007 | 39.3% | 24.1% | 16.5% |
| 2008 | 30.9% | 14.3% | 8.4% |
| 2009 | no data | 1.7% | no data |
| 2010 | no data | 5.8% | no data |
| 2011 | 24.8% | 8.7% | 6.2% |
| 2012 | 24.4% | 10.0% | 6.8% |
| 2013 | 24.4% | 11.2% | 7.8% |
| 2014 | 29.0% | 11.6% | 8.9% |
| 2015 | 40.9% | 9.8% | 7.5% |
| 2016 | 36.0% | 8.9% | 7.0% |
| 2017 | 28.3% | 6.6% | 5.2% |
| 2018 | 30.0% | 6.8% | 5.0% |
| 2019 | 23.5% | 5.1% | 4.0% |
| 2020 | 0.1% | 0.1% | 0.0% |
| 2021 | 25.5% | 8.6% | 5.9% |
| 2022 | 25.5% | 9.0% | 6.5% |
| 2023 | 21.7% | 7.2% | 5.8% |
| 2024 | 14.4% | 4.1% | 3.8% |
| 2025 | 10.8% | 4.7% | 4.2% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 24 Oct 2025)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.