To the full analysis
Buyback calculator for HelloFresh
HelloFresh stock: key metrics
HFG.DEHelloFresh had an operating margin of −0.1% and a return on invested capital (ROIC) of −0.3% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2012 | 10.3% | −327.7% | −325.2% |
| 2013 | 51.8% | −45.6% | −44.3% |
| 2014 | 55.3% | −22.7% | −20.9% |
| 2015 | 52.1% | −37.9% | −37.3% |
| 2016 | 56.9% | −15.2% | −15.7% |
| 2017 | 59.6% | −9.8% | −10.1% |
| 2018 | 62.8% | −6.5% | −6.4% |
| 2019 | 64.6% | 0.4% | −0.6% |
| 2020 | 66.0% | 11.4% | 9.8% |
| 2021 | 65.9% | 6.5% | 4.1% |
| 2022 | 65.6% | 2.9% | 1.7% |
| 2023 | 64.8% | 1.5% | 0.3% |
| 2024 | 62.6% | −2.3% | −1.8% |
| 2025 | 58.1% | −0.1% | −1.4% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2012 | −100.0% | no data | −100.0% |
| 2013 | −100.0% | no data | −100.0% |
| 2014 | −93.1% | no data | −51.9% |
| 2015 | −100.0% | no data | −71.7% |
| 2016 | −100.0% | −79.2% | −61.8% |
| 2017 | −30.2% | −32.8% | −20.3% |
| 2018 | −34.8% | −21.9% | −20.8% |
| 2019 | −4.1% | 5.9% | −1.8% |
| 2020 | 56.2% | 199.1% | 24.2% |
| 2021 | 27.1% | 69.7% | 11.0% |
| 2022 | 13.2% | 16.6% | 5.0% |
| 2023 | 1.9% | 4.7% | 0.8% |
| 2024 | −15.3% | −10.8% | −5.2% |
| 2025 | −13.8% | −0.3% | −4.3% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = €0.9024)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 31 Oct 2023)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.