To the full analysis
Helen of Troy stock: growth
HELEHelen of Troy reported $1.79B in revenue for fiscal 2026, down 6.4% on the prior year, down 3.2% a year on average over up to five years.
Daily figure as of 13 Nov 2026
Revenue (Annual rate)
5.6%
per year from 2007 to 2026, per share 7.1%
Earnings (Annual rate)
no data
Free cash flow (Annual rate)
2.5%
per year from 2007 to 2026, per share 3.9%
Growth per year by period
What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.
| since 2021 | since 2016 | since 2007 | |
|---|---|---|---|
| Revenue | −3.2% | 2.5% | 5.6% |
| Revenue per share | −1.4% | 4.8% | 7.1% |
| Earnings | no data | no data | no data |
| Earnings per share | no data | no data | no data |
| Free cash flow | −9.3% | −2.2% | 2.5% |
| Free cash flow per share | −7.7% | 0.0% | 3.9% |
Fiscal years at a glance
How revenue and earnings grow
- Revenue
- Earnings
- Free cash flow
Figures as a table
| Year | Revenue | Earnings | Free cash flow |
|---|---|---|---|
| 2007 | $634.93M | $50.09M | $83.01M |
| 2008 | $652.55M | $61.51M | $102.2M |
| 2009 | $622.75M | −$56.79M | $16.07M |
| 2010 | $647.63M | $71.82M | $144.38M |
| 2011 | $777.04M | $93.31M | $82.8M |
| 2012 | $1.18B | $110.37M | $87.83M |
| 2013 | $1.29B | $115.67M | $72.87M |
| 2014 | $1.32B | $86.25M | $113.7M |
| 2015 | $1.45B | $131.16M | $172.08M |
| 2016 | $1.39B | $101.23M | $164.66M |
| 2017 | $1.4B | $140.69M | $207.88M |
| 2018 | $1.48B | $44.45M | $210.6M |
| 2019 | $1.56B | $168.55M | $168.92M |
| 2020 | $1.71B | $152.33M | $253.53M |
| 2021 | $2.1B | $253.95M | $215.44M |
| 2022 | $2.22B | $223.76M | $62.78M |
| 2023 | $2.07B | $143.27M | $33.38M |
| 2024 | $2.01B | $168.59M | $269.42M |
| 2025 | $1.91B | $123.75M | $83.14M |
| 2026 | $1.79B | −$898.98M | $131.91M |
Revenue by segment
How Helen of Troy Limited makes its money and how that has shifted. Names are as the company reports them.
- Beauty & Wellness52%
- Home & Outdoor48%
Figures as a table
| 2023 | 2024 | 2025 | Share 2025 | |
|---|---|---|---|---|
| Beauty & Wellness | $1.16B | $1.09B | $1B | 52.5% |
| Home & Outdoor | $915.69M | $916.38M | $906.33M | 47.5% |
| Total revenue | $2.07B | $2.01B | $1.91B | 100% |
Revenue by region
Where Helen of Troy Limited generates its revenue.
- United States72%
- EMEA16%
- Asia Pacific6%
- Canada4%
- Latin America2%
Figures as a table
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Share 2026 | |
|---|---|---|---|---|---|---|---|---|---|
| United States | $1.22B | $1.36B | $1.67B | $1.74B | $1.54B | $1.48B | $1.36B | $1.28B | 71.5% |
| EMEA | $143.02M | $138.86M | $183.4M | $214.58M | $268.15M | $284.43M | $294.95M | $293.26M | 16.4% |
| Asia Pacific | $90.07M | $99.38M | $118M | $109.75M | $115.63M | $116.16M | $125.43M | $107.11M | 6% |
| Canada | $66.86M | $71.42M | $92.15M | $101.62M | $108.42M | $82.12M | $82.5M | $74M | 4.1% |
| Latin America | $42.39M | $40.43M | $38.93M | $59.31M | $41.62M | $44.2M | $48.03M | $33.87M | 1.9% |
| Total revenue | $1.56B | $1.71B | $2.1B | $2.22B | $2.07B | $2.01B | $1.91B | $1.79B | 100% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 28 Feb 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 9 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.