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Buyback calculator for Alphabet
Alphabet stock: key metrics
GOOGLAlphabet had an operating margin of 32% and a return on invested capital (ROIC) of 35.6% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2006 | 60.2% | 33.5% | 29.0% |
| 2007 | 59.9% | 30.6% | 25.3% |
| 2008 | 60.4% | 30.4% | 19.4% |
| 2009 | 62.6% | 35.1% | 27.6% |
| 2010 | 64.5% | 35.4% | 29.0% |
| 2011 | 65.2% | 31.0% | 25.7% |
| 2012 | 62.7% | 30.0% | 23.3% |
| 2013 | 60.4% | 27.7% | 22.9% |
| 2014 | 61.1% | 25.0% | 21.4% |
| 2015 | 62.4% | 25.8% | 21.8% |
| 2016 | 61.1% | 26.3% | 21.6% |
| 2017 | 58.9% | 23.6% | 11.4% |
| 2018 | 56.5% | 20.1% | 22.5% |
| 2019 | 55.6% | 21.1% | 21.2% |
| 2020 | 53.6% | 22.6% | 22.1% |
| 2021 | 56.9% | 30.6% | 29.5% |
| 2022 | 55.4% | 26.5% | 21.2% |
| 2023 | 56.6% | 27.4% | 24.0% |
| 2024 | 58.2% | 32.1% | 28.6% |
| 2025 | 59.7% | 32.0% | 32.8% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2006 | 18.1% | 47.0% | 16.7% |
| 2007 | 18.5% | 52.8% | 16.6% |
| 2008 | 15.0% | 45.9% | 13.3% |
| 2009 | 18.1% | 54.1% | 16.1% |
| 2010 | 18.4% | 62.3% | 14.7% |
| 2011 | 16.7% | 57.2% | 13.4% |
| 2012 | 15.0% | 47.1% | 11.4% |
| 2013 | 14.6% | 40.5% | 11.5% |
| 2014 | 13.5% | 32.9% | 10.8% |
| 2015 | 13.6% | 32.9% | 11.1% |
| 2016 | 14.0% | 35.1% | 11.6% |
| 2017 | 8.3% | 23.5% | 6.4% |
| 2018 | 17.3% | 38.1% | 13.2% |
| 2019 | 17.0% | 34.9% | 12.4% |
| 2020 | 18.1% | 32.8% | 12.6% |
| 2021 | 30.2% | 52.1% | 21.2% |
| 2022 | 23.4% | 40.3% | 16.4% |
| 2023 | 26.0% | 39.1% | 18.3% |
| 2024 | 30.8% | 41.3% | 22.2% |
| 2025 | 31.8% | 35.6% | 22.2% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Oct 2006)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.