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Baidu stock: key metrics
BIDUBaidu had an operating margin of 8% and a return on invested capital (ROIC) of 3.3% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2006 | 63.9% | 34.3% | 32.8% |
| 2007 | 63.0% | 31.4% | 36.1% |
| 2008 | 63.7% | 36.1% | 23.6% |
| 2009 | 63.7% | 36.1% | 33.4% |
| 2010 | 72.8% | 50.0% | 44.5% |
| 2011 | 73.1% | 52.2% | 45.8% |
| 2012 | 71.1% | 49.5% | 46.9% |
| 2013 | 64.1% | 35.0% | 32.9% |
| 2014 | 61.5% | 26.1% | 26.9% |
| 2015 | 58.6% | 17.6% | 50.7% |
| 2016 | 50.0% | 14.2% | 16.5% |
| 2017 | 49.2% | 18.5% | 21.6% |
| 2018 | 49.4% | 15.2% | 27.0% |
| 2019 | 41.5% | 5.9% | 1.9% |
| 2020 | 48.5% | 13.4% | 21.0% |
| 2021 | 48.3% | 8.4% | 8.2% |
| 2022 | 48.3% | 12.9% | 6.1% |
| 2023 | 51.7% | 16.2% | 15.1% |
| 2024 | 50.3% | 16.0% | 17.8% |
| 2025 | 43.9% | 8.0% | 4.3% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2006 | 77.2% | 72.2% | 62.8% |
| 2007 | 31.1% | 198.7% | 23.7% |
| 2008 | 33.9% | 55.4% | 26.6% |
| 2009 | 31.2% | 36.1% | 24.1% |
| 2010 | 41.9% | 51.9% | 31.9% |
| 2011 | 43.4% | 256.9% | 28.4% |
| 2012 | 40.1% | 169.3% | 22.9% |
| 2013 | 27.4% | 71.6% | 14.8% |
| 2014 | 25.6% | 49.5% | 13.2% |
| 2015 | 41.9% | 26.6% | 22.8% |
| 2016 | 12.6% | 15.5% | 6.4% |
| 2017 | 15.9% | 25.1% | 7.3% |
| 2018 | 16.9% | 16.4% | 9.3% |
| 2019 | 1.3% | 4.9% | 0.7% |
| 2020 | 12.3% | 11.1% | 6.8% |
| 2021 | 4.8% | 6.0% | 2.7% |
| 2022 | 3.4% | 8.2% | 1.9% |
| 2023 | 8.3% | 12.1% | 5.0% |
| 2024 | 9.0% | 9.2% | 5.6% |
| 2025 | 2.1% | 3.3% | 1.2% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = CN¥6.6683)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 15 May 2026)
- Valuation signal Fairly valued since 13 Nov 2026, previously Overvalued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.