Baidu stock
BIDUNASDAQBaidu, Inc., Communication ServicesISIN US0567521085
41Score 41 out of 100, Weak
Price and trend
42 / 100
Price history
−40% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 28% below it.
Since April 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 56).
The price is 51% below its 52-week high. Largest decline in 20 years: 78% (February 2021 to October 2026).
Chart figures for advanced users
- SMA 50$84.99
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$111.39
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)56
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$76.40
- The lowest closing price of the last twelve months.
- Resistance$162.52
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Baidu, Inc. belongs to the Internet Content & Information industry (China) and, with a market value of $27.15B, is number 9 of 46 companies in its industry on MEQIRI.
- American depositary receipt (ADR): 1 ADR = 8 shares.
- In fiscal 2025 it reported revenue of $19.35B (down 3% year on year) and earnings of $837.84M (down 76.5%).
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- MEQIRI Score 41 out of 100 (Weak): rank 201 of 232 in Communication Services, median 58.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 70
- More cash than debtCash $24.96B, financial debt $16.93B.Stability 66
Weaknesses
- Earnings per share fallingDown 29.1% a year since 2020.Growth 20
- Loss-makingLoss of $553.55M over the last 12 months.
- Negative free cash flowFree cash flow −$1.99B over the last 12 months.
Its standout strength is fundamentals, while growth and momentum hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among stocks ranked 101 to 1,000.
From 2016 to 2025, 23 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What drives the risk
- price far below its 52-week high
- weak momentum
- high price swings
What lowers it
- low growth grade (crashed less often in the backtest)
Valuation
Valuation signal
OvervaluedNo fair value can be calculated for this stock, so the signal follows the valuation grade.
Valuation metrics
No fair value can be calculated for this stock from the available figures.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue fell 4.2% on the twelve months before. Revenue has grown strongly since 2006, at around 21% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 44%, operating 8%, net 4%. Last 12 months: net −3%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 16 Nov 2026in 4 days
- Last reported
- 18 Aug 2026below expectations
Analyst estimates
Analysts have cut their 2026 earnings estimate by 5.2% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- 36.96−5.2%
- Revenue
- $19.19B+0.3%
- Earnings per share
- 45.36−3.6%
- Revenue
- $20.41B+0.6%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook mixed
Share price after the results: −10.8%Advertising is expected to stay under pressure in the second half, while AI demand is expected to grow further and margins to expand with better utilization.
“Given these dynamics are likely to persist, we expect our advertising business to remain under pressure in the second half.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 18 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. One insider sold, $2M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Foo JixunSale
21 May 2026, Board
- Shares
- 122,584
- Price
- $16.32
- Value
- $2M
Shares and prices per ordinary share as filed with the SEC, not per depositary receipt (1 ADR = 8 shares).
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Baidu
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
232 rated companies in Communication Services
- This company
- 41
- Sector median
- 58
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Internet Content & Information
The next larger and next smaller companies by market value
- Spotify TechnologySPOT $125.23B73
- ProsusPRX.AS $85.97B58
- DoorDashDASH $77.72B61
- EternalETERNAL.NS $35.51B42
- NAVER035420.KS $21.07B65
- RedditRDDT $20.4B62
- Kuaishou Technology1024.HK $15.71B59
- Tencent Music Entertainment GroupTME $13.63B71
ETFs that hold Baidu
Held by 55 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| UBS Solactive China Technology UCITS ETF USD accUIC2 | 3.37% | 0.47% | €255.87M |
| EMQQ Emerging Markets Internet UCITS ETF AccEMQQ | 1.93% | 0.86% | €87.6M |
| iShares China Large Cap UCITS ETFIQQC | 1.85% | 0.74% | €701.83M |
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| Amundi MSCI China ESG Selection Extra UCITS ETF AccLCHI | 1.63% | 0.65% | €473.19M |
| iShares Dow Jones China Offshore 50 UCITS ETF (DE)EXXU | 1.55% | 0.62% | €40.6M |
| UBS MSCI China Universal UCITS ETF USD disUETC | 1.42% | 0.30% | €134.65M |
| Deka MSCI China ex A Shares UCITS ETFEL46 | 1.14% | 0.65% | €74.12M |
| iShares BIC 50 UCITS ETFIQQ9 | 1.12% | 0.74% | €99.3M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = CN¥6.6707)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 15 May 2026)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.