e.l.f. Beauty stock
ELFNYSEe.l.f. Beauty, Inc., Consumer DefensiveISIN US26856L1035
69Score 69 out of 100, Neutral
Price and trend
89 / 100
Price history
+46% in one yearThe chart shows daily closes over 10 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 38% above it.
Since August 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 49).
The price is 4.8% below its 52-week high. Largest decline in 10 years: 77% (June 2024 to June 2026).
Chart figures for advanced users
- SMA 50$107.11
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$82.42
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)49
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$49.57
- The lowest closing price of the last twelve months.
- Resistance$119.35
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- e.l.f. Beauty, Inc. belongs to the Household & Personal Products industry (United States) and, with a market value of $6.72B, is number 22 of 39 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $1.64B (up 24.6% year on year) and earnings of $26.32M (down 76.5%).
- For fiscal 2027, analysts expect on average revenue of $2.01B (up 22.9%) and adjusted earnings per share of $3.80 (up 21.5%).
Show more
- MEQIRI Score 69 out of 100 (Neutral): rank 75 of 295 in Consumer Defensive, median 62.
- The P/E is 78.8 (Household & Personal Products median 23.9, own median of recent years 45.8).
- Our model puts fair value at $36.71, with the price 223% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Growing faster than its industryRevenue up 38.8% a year since 2021, Household & Personal Products median 4.3%.Growth 100
- Earnings turn into cashFree cash flow 318% of earnings over the last 12 months.Fundamentals 84
- Earnings per share growingUp 28.2% a year since 2021.Growth 100
Weaknesses
- Above fair valuePrice 223% above the fair value of $36.71.Valuation 13
- Richly valuedP/E 78.8, Household & Personal Products median 23.9, own median 45.8.Valuation 13
- DilutionShare count up 18% since 2021.Capital allocation 36
Its standout strengths are growth and momentum, while capital allocation and valuation hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 68 to 69.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
- high growth grade (crashed more often in the backtest)
What lowers it
- solid fundamentals
- price near its 52-week high
- stable momentum
Valuation
Valuation signal
Significantly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $26.22 and expensive above $61.18 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $39.03 (cash-flow model) and $34.39 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $33.42, at 7.8% it would be $41.63.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23.9).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 39.9% on the twelve months before. Revenue has grown strongly since 2014, at around 25% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 71%, operating 8%, net 2%.
Debt & balance sheet
latest quarterDebt is moderate, but interest coverage is weak. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 3 Feb 2027in 83 days
- Last reported
- 4 Nov 2026EPS reported $1.21 (expected $0.60)above expectations
Analyst estimates
Analysts have raised their 2028 earnings estimate by 5.8% since 15 Oct 2026.
- Earnings per share
- $3.80+4.7%
- Revenue
- $2.01B+2.1%
- Earnings per share
- $4.09+5.8%
- Revenue
- $2.19B+2.5%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +5.1%Outlook raised: net sales growth of 18% to 20% (previously 12% to 14%), adjusted EBITDA of $401 million to $407 million (previously $379 million to $385 million).
“From a profitability perspective, we now expect adjusted EBITDA of $401 million to $407 million in fiscal '27, growing 20% to 21% year-over-year, up from the $379 million to $385 million or 13% to 15% growth previously.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 5 Aug 2026 (fiscal Q1 2027), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 7 insiders sold, $22.63M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Franks Joshua AllenSale
5 Nov 2026, SVP, Operations
- Shares
- 8,965
- Price
- $120.47
- Value
- $1.08M
- Franks Joshua AllenSale
15 Oct 2026, SVP, Operations
- Shares
- 7,926
- Price
- $110.15
- Value
- $873,072
- Franks Joshua AllenSale
12 Oct 2026, SVP, Operations
- Shares
- 8,366
- Price
- $110.01
- Value
- $920,310
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- Amin TarangSale
1 Oct 2026, Chief Executive Officer
- Shares
- 47,000
- Price
- $103.31
- Value
- $4.86M
- Fields Mandy JSale
8 Sept 2026, See Remarks
- Shares
- 16,065
- Price
- $104.52
- Value
- $1.68M
- Franks Joshua AllenSale
8 Sept 2026, SVP, Operations
- Shares
- 200
- Price
- $110.00
- Value
- $22,000
- Franks Joshua AllenSale
1 Sept 2026, SVP, Operations
- Shares
- 5,512
- Price
- $110.00
- Value
- $606,320
- Franks Joshua AllenSale
19 Aug 2026, SVP, Operations
- Shares
- 5,718
- Price
- $100.00
- Value
- $571,800
- Levitan Lauren CooksSale
18 Aug 2026, Board
- Shares
- 1,034
- Price
- $93.15
- Value
- $96,321
- Marchisotto KorySale
4 Aug 2026, See Remarks
- Shares
- 12,173
- Price
- $88.02
- Value
- $1.07M
- Hartnett Jennifer CatherineSale
1 Jul 2026, Chief Commercial Officer
- Shares
- 25,357
- Price
- $80.00
- Value
- $2.03M
- Amin TarangSale
1 Jul 2026, Chief Executive Officer
- Shares
- 50,164
- Price
- $78.24
- Value
- $3.92M
- Amin TarangSale
9 Jun 2026, Chief Executive Officer
- Shares
- 7,000
- Price
- $51.53
- Value
- $360,710
- Hartnett Jennifer CatherineSale
9 Jun 2026, Chief Commercial Officer
- Shares
- 4,352
- Price
- $51.53
- Value
- $224,259
- Franks Joshua AllenSale
9 Jun 2026, SVP, Operations
- Shares
- 3,505
- Price
- $51.53
- Value
- $180,613
- Fields Mandy JSale
9 Jun 2026, See Remarks
- Shares
- 4,327
- Price
- $51.53
- Value
- $222,970
- Marchisotto KorySale
9 Jun 2026, See Remarks
- Shares
- 4,352
- Price
- $51.53
- Value
- $224,259
- Milsten ScottSale
9 Jun 2026, Insider
- Shares
- 4,162
- Price
- $51.53
- Value
- $214,468
- Amin TarangSale
4 Jun 2026, Chief Executive Officer
- Shares
- 15,829
- Price
- $51.94
- Value
- $822,158
- Hartnett Jennifer CatherineSale
4 Jun 2026, Chief Commercial Officer
- Shares
- 10,318
- Price
- $51.94
- Value
- $535,917
- Franks Joshua AllenSale
4 Jun 2026, SVP, Operations
- Shares
- 6,854
- Price
- $51.94
- Value
- $355,997
- Fields Mandy JSale
4 Jun 2026, See Remarks
- Shares
- 8,464
- Price
- $51.94
- Value
- $439,620
- Marchisotto KorySale
4 Jun 2026, See Remarks
- Shares
- 8,512
- Price
- $51.94
- Value
- $442,113
- Milsten ScottSale
4 Jun 2026, Insider
- Shares
- 8,512
- Price
- $51.94
- Value
- $442,113
- Levitan Lauren CooksSale
28 May 2026, Board
- Shares
- 7,714
- Price
- $56.31
- Value
- $434,376
Partial trades from one filing are shown in one row, with the average price.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at e.l.f. Beauty
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 69
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next larger and next smaller companies by market value
- Shiseido4911.T $10.01B59
- Godrej Consumer ProductsGODREJCP.NS $9.59B60
- Dabur IndiaDABUR.NS $7.24B62
- APR278470.KS $7.04B67
- Amorepacific090430.KS $6.1B62
- Reynolds Consumer ProductsREYN $5.23B63
- CupidCUPID.NS $5.08B71
- Colgate-Palmolive (India)COLPAL.NS $5.06B63
ETFs that hold e.l.f. Beauty
Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR S&P 400 U.S. Mid Cap UCITS ETF (Acc)SPY4 | 0.19% | 0.30% | €5.27B |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.10% | 0.43% | €2.48B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.08% | 0.35% | €434.1M |
Show 5 more
| iShares MSCI World Small Cap UCITS ETFIUSN | 0.07% | 0.35% | €8.19B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.06% | 0.30% | €944.34M |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.02% | 0.25% | €175.89M |
| Vanguard ESG Global All Cap UCITS ETF (USD) AccumulatingV3AA | 0.01% | 0.24% | €1.69B |
| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.00% | 0.17% | €8.6B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 31 Mar 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 24 Oct 2025)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.