APR stock
278470.KSKSCAPR Co., Ltd., Consumer DefensiveISIN KR7278470000
67Score 67 out of 100, Neutral
Price and trend
36 / 100
Price history
+14% in one yearThe chart shows daily closes over 3 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 32% below it.
Since November 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 33).
The price is 48% below its 52-week high. Largest decline in 3 years: 49% (June 2024 to August 2024).
Chart figures for advanced users
- SMA 50$248.54
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$265.04
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)33
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$158.16
- The lowest closing price of the last twelve months.
- Resistance$348.17
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- APR Co., Ltd. belongs to the Household & Personal Products industry (South Korea) and, with a market value of $6.78B, is number 21 of 39 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $1.14B (up 111.3% year on year) and earnings of $217.12M (up 169.2%).
- For fiscal 2026, analysts expect on average revenue of $2.32B (up 102.6%) and adjusted earnings per share of $11.00.
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- MEQIRI Score 67 out of 100 (Neutral): rank 92 of 296 in Consumer Defensive, median 62.
- The P/E is 19.3 (Household & Personal Products median 33.1, own median of recent years 23.6).
- Our model puts fair value at $431.48, with the price 56% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- High return on capitalReturn on invested capital 234.2% in fiscal 2025, Household & Personal Products median 11.7%.Profitability 89
- Earnings per share growingUp 106.2% a year since 2020.Growth 62
- Analysts expect strong earnings growthUp 32.9% a year through 2028 (estimates from 25 analysts).Growth 62
Weaknesses
- Revenue shrinkingRevenue down 63.6% a year since 2020.Growth 62
- Margin may fall backOperating margin 25.8%, average of the prior years 12.9%, which ranged from 8.7% to 22.7%. After peaks like this, the margin was more than a quarter lower two years later in 44 of 100 cases, against 24 of 100 for other companies with high margins.
- Volatile share priceVolatility 66% a year over the last 12 months.
Its standout strengths are profitability and valuation, while technical analysis and momentum hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk not measured
How well MEQIRI warnsFor stocks from Japan, China, Hong Kong, Taiwan, Korea, Canada, India and Brazil we only show crash risk once a separate backtest shows that it warns as well there as in the US and Europe.
Valuation
Valuation signal
Significantly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $287.65 and expensive above $862.95 (uncertainty very high, based on the price swings of the past year).
The two parts of the fair value come to $552.68 (cash-flow model) and $310.27 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 8.3%. At 9.3% the fair value would be $380.53, at 7.3% it would be $508.31.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (33.1).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In fiscal 2025, revenue rose 111% on the prior year. Revenue has grown strongly since 2016, at around 54% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 77%, operating 26%, net 19%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 15 Feb 2027in 94 days
- Last reported
- 30 Oct 2026EPS reported $2.21 (expected $2.78)below expectations
Analyst estimates
Analysts have cut their 2026 earnings estimate by 3.8% since 28 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- $11.00−3.8%
- Revenue
- $2.32B0.0%
- Earnings per share
- $15.52−3.2%
- Revenue
- $3.18B+0.2%
MEQIRI has stored the estimates since 28 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
What happened at APR
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
296 rated companies in Consumer Defensive
- This company
- 67
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next larger and next smaller companies by market value
- Unicharm8113.T $11.83B70
- Shiseido4911.T $10.01B59
- Godrej Consumer ProductsGODREJCP.NS $9.59B60
- Dabur IndiaDABUR.NS $7.24B62
- e.l.f. BeautyELF $7.01B69
- Amorepacific090430.KS $6.1B62
- Reynolds Consumer ProductsREYN $5.23B63
- CupidCUPID.NS $5.08B71
ETFs that hold APR
Held by 41 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Xtrackers MSCI Korea UCITS ETF 1CDBX8 | 0.34% | 0.45% | €430.57M |
| iShares Edge MSCI EM Minimum Volatility UCITS ETFEUNZ | 0.32% | 0.40% | €428.84M |
| Franklin FTSE Korea UCITS ETFFLXK | 0.29% | 0.09% | €4.23B |
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| Franklin EM Multi-Factor Equity UCITS ETFFLXE | 0.28% | 0.30% | €102.26M |
| Vanguard FTSE Developed Asia Pacific ex Japan UCITS ETF (USD) DistributingVGEJ | 0.12% | 0.15% | €2.61B |
| iShares MSCI EM Consumer Growth UCITS ETFCEMG | 0.12% | 0.60% | €31.52M |
| JPMorgan Global Emerging Markets Research Enhanced Index Equity Active UCITS ETFJREM | 0.12% | 0.30% | €2.41B |
| Franklin FTSE Asia ex China ex Japan UCITS ETFFVSJ | 0.06% | 0.14% | €481.03M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = ₩1,334.10)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 21 Oct 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.