Deluxe stock
DLXNYSEDeluxe Corporation, IndustrialsISIN US2480191012
64Score 64 out of 100, Neutral
Price and trend
68 / 100
Price history
+29% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 4.9% above it.
Since July 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 66).
The price is 16% below its 52-week high. Largest decline in 20 years: 86% (June 2007 to March 2009).
Chart figures for advanced users
- SMA 50$23.69
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$25.45
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)66
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$18.63
- The lowest closing price of the last twelve months.
- Resistance$31.90
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Deluxe Corporation belongs to the Specialty Business Services industry (United States) and, with a market value of $1.23B, is number 30 of 44 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $2.13B (up 0.5% year on year) and earnings of $82.1M (up 55.5%).
- For fiscal 2026, analysts expect on average revenue of $2.1B (down 1.5%) and adjusted earnings per share of $3.78 (up 2.8%).
Show more
- MEQIRI Score 64 out of 100 (Neutral): rank 416 of 1023 in Industrials, median 61.
- The P/E is 15.5 (Specialty Business Services median 20.8, own median of recent years 16).
- Our model puts fair value at $36.80, with the price 28% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 54.9% a year since 2020.Growth 68
- Earnings turn into cashFree cash flow 302% of earnings over the last 12 months.Fundamentals 81
- Reliable dividendNo dividend cut for 20 years.Capital allocation 56
Weaknesses
- High debtDebt 2.96 times equity (latest quarter), Specialty Business Services median 0.83.Stability 31
- Interest barely coveredOperating profit covers interest only 2 times.Stability 31
Its standout strengths are momentum and fundamentals, while stability holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 63 to 64.
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- solid fundamentals
Valuation
Valuation signal
Modestly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $26.29 and expensive above $61.33 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $37.85 (cash-flow model) and $35.75 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 11.5%. At 12.5% the fair value would be $34.58, at 10.5% it would be $39.69.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (20.8).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 0.4% on the twelve months before. Revenue has stayed largely stable since 2006.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 53%, operating 12%, net 4%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 27 Jan 2027in 76 days
- Last reported
- 4 Nov 2026EPS reported $1.06 (expected $0.95)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $3.780.0%
- Revenue
- $2.1B0.0%
- Earnings per share
- $4.050.0%
- Revenue
- $2.21B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −13.0%Guidance updated only to reflect the Safeguard divestiture, free cash flow guidance maintained.
“As we mentioned, we would do post closing, we've updated our full year guidance ranges for the year to specifically reflect the divestiture of Safeguard.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 6 May 2026 (fiscal Q1 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases or sales in the last 6 months.
- Zint William CPurchase
10 Dec 2025, SVP, Chief Financial Officer
- Shares
- 175
- Price
- $21.44
- Value
- $3,752
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Deluxe
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
1023 rated companies in Industrials
- This company
- 64
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Business Services
The next larger and next smaller companies by market value
- Louis Hachette GroupALHG.PA $1.98B60
- PluxeePLX.PA $1.88B63
- CimpressCMPR $1.39B53
- Resolute Holdings ManagementRHLD $1.25B65
- Target HospitalityTH $1.16B42
- GL EventsGLO.PA $998.73M57
- TranscatTRNS $988.64M56
- BrightView HoldingsBV $913.96M36
ETFs that hold Deluxe
Held by 15 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR S&P Global Dividend Aristocrats UCITS ETF (Dist)ZPRG | 1.36% | 0.45% | €1.63B |
| WisdomTree US High Dividend UCITS ETF AccWTD9 | 0.08% | 0.29% | €182.46M |
| WisdomTree US Equity Income UCITS ETF EUR Hedged AccWTDY | 0.07% | 0.35% | €204.34M |
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| iShares S&P SmallCap 600 UCITS ETFIUS3 | 0.06% | 0.30% | €2.28B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.04% | 0.30% | €4.22B |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.04% | 0.30% | €2.17B |
| L&G Russell 2000 US Small Cap Quality UCITS ETFETLZ | 0.04% | 0.30% | €185.82M |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.04% | 0.30% | €944.34M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 8 Aug 2025)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.